Villa Italian Kitchen Franchise FDD, Costs & Fees (2026)
Quick-service Italian restaurant franchise offering pizza, pasta, and Italian specialties, providing a casual and family-friendly dining experience.
KEY FRANCHISE STATS
Franchisees
?
43
+
-14%
-14%
Franchise fee
?
$25,000
Investment
?
$303,000 - $1,016,000
Revenue (AUV)
?
Undisclosed
$742,000
+
16.9%
16.9%
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Villa Italian Kitchen is a renowned quick-service restaurant franchise specializing in authentic Italian cuisine. Founded in 1964 by Michele Scotto, a Naples native, the first pizzeria opened next to the Ed Sullivan Theater on Broadway in New York City.
Today, the brand is headquartered in Morristown, New Jersey, and operates under the Villa Restaurant Group umbrella. The franchise began expanding in 1999.
Villa Italian Kitchen offers a menu featuring Neapolitan and pan pizzas made with fresh dough, 100% whole milk mozzarella, and homemade sauces. Other offerings include handmade strombolis, pastas, and Italian entrées.
What sets Villa Italian Kitchen apart is its commitment to traditional recipes and high-quality ingredients. The brand emphasizes a "Made Fresh Daily" approach, ensuring that produce is freshly prepped and sauces and pizza dough are made by hand on location.
Initial investment
The initial investment required for a Villa Italian Kitchen franchise is
$303,000 - $1,016,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Villa Italian Kitchen offers 2 types of franchises:
Franchise Concept
Initial Investment Range
Villa and Tony + Benny’s (Standard)
$302,950 - $644,000
Villa and Tony + Benny’s (In-line Restaurant)
$435,900 - $1,016,000
We are summarizing below the main costs associated with opening a Villa and Tony + Benny’s (In-line Restaurant).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$25,000 - $35,000
Opening Inventory
$4,000 - $7,500
Lease Deposit
$2,500 - $10,000
Lease Negotiation Fee
$0 - $50,000
Utility Installation and Deposits
$200 - $2,000
Leasehold Improvements
$250,000 - $650,000
Advertising and Marketing
$3,000
Insurance
$1,200 - $4,000
Office Equipment and Supplies
$1,500 - $3,500
Equipment Package
$125,000 - $175,000
Training Expenses
$2,500 - $4,000
Professional Fees, Licenses & Permits
$15,000 - $55,000
Additional Funds – (three months)
$6,000 - $15,000
Plan Compliance Fee
$0 - $2,000
TOTAL
$435,900 - $1,016,000
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Villa Italian Kitchen offers 2 types of franchises:
Franchise Concept
Initial Investment Range
Villa and Tony + Benny’s (Standard)
$302,950 - $644,000
Villa and Tony + Benny’s (In-line Restaurant)
$435,900 - $1,016,000
We are summarizing below the main costs associated with opening a Villa and Tony + Benny’s (In-line Restaurant).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$25,000 - $35,000
Opening Inventory
$4,000 - $7,500
Lease Deposit
$2,500 - $10,000
Lease Negotiation Fee
$0 - $50,000
Utility Installation and Deposits
$200 - $2,000
Leasehold Improvements
$250,000 - $650,000
Advertising and Marketing
$3,000
Insurance
$1,200 - $4,000
Office Equipment and Supplies
$1,500 - $3,500
Equipment Package
$125,000 - $175,000
Training Expenses
$2,500 - $4,000
Professional Fees, Licenses & Permits
$15,000 - $55,000
Additional Funds – (three months)
$6,000 - $15,000
Plan Compliance Fee
$0 - $2,000
TOTAL
$435,900 - $1,016,000
Franchise Disclosure Document
Below is Villa Italian Kitchen's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Villa Italian Kitchen had 71 total units in 2025, of which 43 were franchised-owned and 28 company-owned.
Villa Italian Kitchen offers a multi-phase training program to prepare franchisees and their managers for successful restaurant operations. Here is a breakdown of the training provided:
Initial Training Program: This training must be completed by the franchisee (or its principal owner) and the full-time Restaurant Manager. It typically begins about five weeks before the restaurant opens and lasts approximately three to five weeks. The program includes instruction on restaurant operations but does not cover human resources or administrative issues.
Ongoing Employee Training: The franchisee is required to establish and implement a training program for all restaurant employees. This must align with the standards and procedures prescribed by Villa Italian Kitchen and ensures that all staff are adequately trained to maintain brand quality.
Supplemental and Continuing Training: Franchisees, managers, and any replacements must attend additional training sessions, sales meetings, or conventions as directed by the franchisor. These may incur fees and all associated costs (travel, lodging, etc.) are the responsibility of the franchisee.
Territory Protection
Villa Italian Kitchen does not provide exclusive territory protection to its franchisees. Franchisees are granted the right to operate one restaurant at a specific approved location, but they do not receive territorial or exclusive rights.
The franchisor explicitly states that franchisees may face competition from other Villa Italian Kitchen franchises, company-owned outlets, or other brands controlled by the franchisor. Even within the designated development area, Villa Italian Kitchen retains broad rights.
The franchisor may establish franchises or operate company stores at non-traditional venues such as airports, stadiums, colleges, and military bases—without providing compensation to the franchisee.
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