Villa Italian Kitchen is a renowned quick-service restaurant franchise specializing in authentic Italian cuisine. Founded in 1964 by Michele Scotto, a Naples native, the first pizzeria opened next to the Ed Sullivan Theater on Broadway in New York City.
Today, the brand is headquartered in Morristown, New Jersey, and operates under the Villa Restaurant Group umbrella. The franchise began expanding in 1999.
Villa Italian Kitchen offers a menu featuring Neapolitan and pan pizzas made with fresh dough, 100% whole milk mozzarella, and homemade sauces. Other offerings include handmade strombolis, pastas, and Italian entrées.
What sets Villa Italian Kitchen apart is its commitment to traditional recipes and high-quality ingredients. The brand emphasizes a "Made Fresh Daily" approach, ensuring that produce is freshly prepped and sauces and pizza dough are made by hand on location.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Villa Italian Kitchen offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Villa and Tony + Benny’s (In-line Restaurant).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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$742,000
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Below are some of
Villa Italian Kitchen
key competitors in the
Other Food
sector.
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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Villa Italian Kitchen offers a multi-phase training program to prepare franchisees and their managers for successful restaurant operations. Here is a breakdown of the training provided:
Villa Italian Kitchen does not provide exclusive territory protection to its franchisees. Franchisees are granted the right to operate one restaurant at a specific approved location, but they do not receive territorial or exclusive rights.
The franchisor explicitly states that franchisees may face competition from other Villa Italian Kitchen franchises, company-owned outlets, or other brands controlled by the franchisor. Even within the designated development area, Villa Italian Kitchen retains broad rights.
The franchisor may establish franchises or operate company stores at non-traditional venues such as airports, stadiums, colleges, and military bases—without providing compensation to the franchisee.
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