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Villa Italian Kitchen

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Other Food

Villa Italian Kitchen

Villa Italian Kitchen Franchise FDD, Costs & Fees (2025)

Quick-service Italian restaurant franchise offering pizza, pasta, and Italian specialties, providing a casual and family-friendly dining experience.

Villa Italian Kitchen is a renowned quick-service restaurant franchise specializing in authentic Italian cuisine. Founded in 1964 by Michele Scotto, a Naples native, the first pizzeria opened next to the Ed Sullivan Theater on Broadway in New York City.

Today, the brand is headquartered in Morristown, New Jersey, and operates under the Villa Restaurant Group umbrella. The franchise began expanding in 1999.

Villa Italian Kitchen offers a menu featuring Neapolitan and pan pizzas made with fresh dough, 100% whole milk mozzarella, and homemade sauces. Other offerings include handmade strombolis, pastas, and Italian entrées.

What sets Villa Italian Kitchen apart is its commitment to traditional recipes and high-quality ingredients. The brand emphasizes a "Made Fresh Daily" approach, ensuring that produce is freshly prepped and sauces and pizza dough are made by hand on location.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Villa Italian Kitchen offers 2 types of franchises:

Franchise Concept Initial Investment Range
Villa and Tony + Benny’s (Standard) $302,950 - $644,000
Villa and Tony + Benny’s (In-line Restaurant) $435,900 - $1,016,000

We are summarizing below the main costs associated with opening a Villa and Tony + Benny’s (In-line Restaurant).

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $25,000 - $35,000
Opening Inventory $4,000 - $7,500
Lease Deposit $2,500 - $10,000
Lease Negotiation Fee $0 - $50,000
Utility Installation and Deposits $200 - $2,000
Leasehold Improvements $250,000 - $650,000
Advertising and Marketing $3,000
Insurance $1,200 - $4,000
Office Equipment and Supplies $1,500 - $3,500
Equipment Package $125,000 - $175,000
Training Expenses $2,500 - $4,000
Professional Fees, Licenses & Permits $15,000 - $55,000
Additional Funds – (three months) $6,000 - $15,000
Plan Compliance Fee $0 - $2,000
TOTAL $435,900 - $1,016,000

Villa Italian Kitchen offers 2 types of franchises:

Franchise Concept Initial Investment Range
Villa and Tony + Benny’s (Standard) $302,950 - $644,000
Villa and Tony + Benny’s (In-line Restaurant) $435,900 - $1,016,000

We are summarizing below the main costs associated with opening a Villa and Tony + Benny’s (In-line Restaurant).

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $25,000 - $35,000
Opening Inventory $4,000 - $7,500
Lease Deposit $2,500 - $10,000
Lease Negotiation Fee $0 - $50,000
Utility Installation and Deposits $200 - $2,000
Leasehold Improvements $250,000 - $650,000
Advertising and Marketing $3,000
Insurance $1,200 - $4,000
Office Equipment and Supplies $1,500 - $3,500
Equipment Package $125,000 - $175,000
Training Expenses $2,500 - $4,000
Professional Fees, Licenses & Permits $15,000 - $55,000
Additional Funds – (three months) $6,000 - $15,000
Plan Compliance Fee $0 - $2,000
TOTAL $435,900 - $1,016,000

Villa Italian Kitchen

2025

Franchise Disclosure Document

Number of units

Training

Villa Italian Kitchen offers a multi-phase training program to prepare franchisees and their managers for successful restaurant operations. Here is a breakdown of the training provided:

  1. Initial Training Program: This training must be completed by the franchisee (or its principal owner) and the full-time Restaurant Manager. It typically begins about five weeks before the restaurant opens and lasts approximately three to five weeks. The program includes instruction on restaurant operations but does not cover human resources or administrative issues.
  2. Ongoing Employee Training: The franchisee is required to establish and implement a training program for all restaurant employees. This must align with the standards and procedures prescribed by Villa Italian Kitchen and ensures that all staff are adequately trained to maintain brand quality.
  3. Supplemental and Continuing Training: Franchisees, managers, and any replacements must attend additional training sessions, sales meetings, or conventions as directed by the franchisor. These may incur fees and all associated costs (travel, lodging, etc.) are the responsibility of the franchisee.

Territory Protection

Villa Italian Kitchen does not provide exclusive territory protection to its franchisees. Franchisees are granted the right to operate one restaurant at a specific approved location, but they do not receive territorial or exclusive rights.

The franchisor explicitly states that franchisees may face competition from other Villa Italian Kitchen franchises, company-owned outlets, or other brands controlled by the franchisor. Even within the designated development area, Villa Italian Kitchen retains broad rights.

The franchisor may establish franchises or operate company stores at non-traditional venues such as airports, stadiums, colleges, and military bases—without providing compensation to the franchisee.

Competitors

Below are some of

Villa Italian Kitchen

key competitors in the

Other Food

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

43

New
+
-14%
-14%

$25,000

$303,000

$1,016,000

n.a.

$742,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Sticks Kebob Shop

Sticks Kebob Shop is a fast-casual Mediterranean franchise offering marinated kebabs, salads, and sides, serving health- and value-focused diners and families, and known for fresh ingredients, bold flavors, flexible formats and strong growth potential.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$248,000 - $573,000

New York Butcher Shoppe

The New York Butcher Shoppe is a retail-butcher franchise offering hand-cut steaks, premium meats, prepared entrées, sides, and gourmet grocery items, serving families and food enthusiasts, and known for high-quality product, inviting atmosphere, and proven franchise model.

Franchisees

?

25
+
67%
67%
Investment

?

$459,000 - $794,000

Capt Loui

Capt Loui is a seafood & coastal dining franchise offering fresh seafood, coastal American cuisine, and casual dining ambiance, serving families and coastal diners, and known for ocean-fresh ingredients, nautical branding, and relaxed upscale vibe.

Franchisees

?

17
+
21%
21%
Investment

?

$230,000 - $833,000

Potato Corner

Potato Corner is a quick-service franchise known for its flavored French fries. Originating from the Philippines, it has expanded globally, offering a variety of seasonings and serving options to appeal to diverse tastes.

Franchisees

?

27
+
4%
4%
Investment

?

$242,000 - $829,000

Hawaiian Bros Island Grill

Hawaiian Bros Island Grill is a fast-casual restaurant franchise serving Hawaiian plate lunches, featuring marinated meats, rice, and macaroni salad in a tropical-themed environment.

Franchisees

?

18
+
n.a.
n.a.
Investment

?

$1,539,000 - $4,819,000

Shah's Halal

Shah's Halal is a fast-casual franchise offering halal food options like gyros, platters, and wraps, with authentic flavors and quick service.

Franchisees

?

13
+
n.a.
n.a.
Investment

?

$192,000 - $410,000

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