Graze Craze specializes in gourmet grazing boxes and platters, curated with a selection of premium cheeses, cured meats, fresh fruits, and artisanal snacks, perfect for parties, events, or everyday indulgence.
KEY FRANCHISE STATS
Franchisees
?
39
+
n.a.
n.a.
Franchise fee
?
$49,500
Investment
?
$162,000 - $294,000
Revenue (AUV)
?
Undisclosed
$293,000
+
n.a.
n.a.
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Graze Craze, established in 2018 by U.S. Air Force veteran Kerry Sylvester in Oklahoma, has swiftly become a leader in the graze-style food category. Specializing in artfully designed charcuterie boards and boxes, the company offers a diverse selection of fresh fruits, vegetables, cheeses, gourmet sweets, and more, catering to various occasions and dietary preferences.
In August 2021, Graze Craze joined the United Franchise Group (UFG) family, expanding its reach and resources. The franchise process commenced shortly thereafter, with the first franchise locations opening by late summer 2021.
What sets Graze Craze apart is its commitment to "Concierge Customer Service," ensuring each customer receives personalized attention from their dedicated "Grazologist." This focus on exceptional service, combined with high-quality ingredients and customizable offerings, distinguishes Graze Craze in the competitive charcuterie market.
Initial investment
The initial investment required for a Graze Craze franchise is
$162,000 - $294,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$39,500 – $49,500
Travel and Living Expenses (While Attending Initial Training)
$250 – $2,500
Real Estate Lease Deposits
$2,000 – $11,250
Leasehold Improvements
$15,000 – $75,000
Equipment, Furniture, Supplies, and Fixtures
$79,584 – $87,542
Opening Inventory
$5,000 – $10,000
Insurance
$300 – $3,000
Utility Deposits/Licenses
$100 – $500
Dues and Subscriptions
$0 – $1,000
Licenses and Permits
$500 – $1,500
Office Expenses
$250 – $500
Architectural Services
$0 – $12,000
Additional Funds (for 0–6 Months)
$20,000 – $40,000
Total
$162,484 – $294,292
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Type of Expenditure
Amount
Initial Franchise Fee
$39,500 – $49,500
Travel and Living Expenses (While Attending Initial Training)
$250 – $2,500
Real Estate Lease Deposits
$2,000 – $11,250
Leasehold Improvements
$15,000 – $75,000
Equipment, Furniture, Supplies, and Fixtures
$79,584 – $87,542
Opening Inventory
$5,000 – $10,000
Insurance
$300 – $3,000
Utility Deposits/Licenses
$100 – $500
Dues and Subscriptions
$0 – $1,000
Licenses and Permits
$500 – $1,500
Office Expenses
$250 – $500
Architectural Services
$0 – $12,000
Additional Funds (for 0–6 Months)
$20,000 – $40,000
Total
$162,484 – $294,292
Franchise Disclosure Document
Below is Graze Craze's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Graze Craze had 39 total units in 2023, of which 39 were franchised-owned and 0 company-owned.
Graze Craze Franchising provides a comprehensive training program to support franchisees. The training includes:
Initial Training: Franchisees or their general managers must attend initial training at the corporate headquarters in Florida. This program includes lectures, discussions, on-the-job demonstrations, and practices. The franchise covers airfare, hotel accommodations, and one meal daily for one person. Additional attendees incur a fee and personal expenses.
Certified Training Stores: Franchisees may attend training at designated Certified Training Stores. These locations are authorized to conduct training sessions for managers and other employees.
Post-Opening Training: The franchisor may require franchisees or their employees, including shift leaders and general managers, to complete additional training programs after opening. These may occur at various locations and involve reasonable fees, with travel and related expenses borne by the franchisee.
Web-Based Training: The franchisor may provide internet-based training programs or video series, treating these materials as confidential.
Territory Protection
Graze Craze Franchising grants franchisees a defined territory, within which it will not open or license another Graze Craze® outlet, except in limited-access venues like airports. This provides franchisees with operational exclusivity in their designated area.
However, the franchisor reserves the right to operate non-Graze Craze® businesses and sell products through other channels, such as online platforms, within the territory. Franchisees can deliver within their territory but are restricted from offering delivery services outside it, ensuring a balance between exclusivity and franchisor flexibility.
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