Green + The Grain

Green + The Grain Franchise FDD, Costs & Fees (2025)

Green + The Grain is a fast-casual restaurant focused on fresh, healthy, and customizable salads, grain bowls, and smoothies, promoting a nutritious lifestyle through wholesome eating.

Green + The Grain is a contemporary salad restaurant founded in 2013 by Tiffany Hauser in Minneapolis, Minnesota. Initially launched as a food truck, the brand expanded to its first retail location in 2015 and has since grown to include multiple metro locations across the U.S.

In 2023, Green + The Grain Franchising LLC was established, and the company began offering franchises in April 2024. The franchise model focuses on high-traffic urban markets, emphasizing a streamlined, single-daypart operation with dine-in, online ordering, and catering services.

The menu at Green + The Grain features globally inspired salads and wraps, such as The Farmer, Apple + Pear, and Thai Beef Tenderloin, all crafted with fresh, high-quality ingredients.

The brand differentiates itself through its commitment to quality, experience, balance, and gratitude, encapsulated in what they call "The Proprietary Ingredient," which influences every aspect of their operations.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000 – $50,000
Rent and Security Deposit $20,000 – $60,000
Leasehold Improvements $150,000 – $825,000
Furniture, Fixtures and Equipment $50,000 – $235,000
Travel and Living Expenses for Training $2,000 – $5,000
Initial Technology Expense $3,000 – $4,000
Signage $5,000 – $20,000
Grand Opening Marketing $15,000 – $20,000
Professional Fees $3,000 – $10,000
Insurance $2,000 – $3,000
Supplies $2,000 – $10,000
Additional Funds (Initial 3 Months) $50,000 – $85,000
Total $352,000 – $1,327,000
Type of Expenditure Amount
Initial Franchise Fee $50,000 – $50,000
Rent and Security Deposit $20,000 – $60,000
Leasehold Improvements $150,000 – $825,000
Furniture, Fixtures and Equipment $50,000 – $235,000
Travel and Living Expenses for Training $2,000 – $5,000
Initial Technology Expense $3,000 – $4,000
Signage $5,000 – $20,000
Grand Opening Marketing $15,000 – $20,000
Professional Fees $3,000 – $10,000
Insurance $2,000 – $3,000
Supplies $2,000 – $10,000
Additional Funds (Initial 3 Months) $50,000 – $85,000
Total $352,000 – $1,327,000

Franchise Disclosure Document

Number of units

Training

Green + The Grain offers a comprehensive and structured training program for franchisees and their staff to ensure proper execution of brand standards and business operations. The training programs include both virtual and in-person components designed to prepare new franchisees and their key personnel effectively.

  1. Initial Training Program: Franchisees and their Operating Principals must attend a training program comprising various online modules, five days of in-person training at the brand’s Minneapolis-based affiliate location (referred to as "University"), and five days of onsite training at the franchisee’s location. This training must be completed before opening the restaurant.
  2. Training for Additional or Replacement Managers: Any new or replacement general manager must also complete the franchisor’s training program. If a trainee fails the program, they may reattempt, but failure on the second try could lead to termination of the franchise agreement.
  3. Grand Opening Assistance: The franchisor provides on-site training support during the restaurant’s opening for up to five days. If more days are requested or deemed necessary, the franchisee is responsible for additional fees and expenses.

Territory Protection

Green + The Grain provides limited territory protection to its franchisees through a designated area outlined in the franchise agreement. While franchisees are not granted exclusive territory rights, they are assigned a "Designated Area" where no other Green + The Grain restaurants—either franchised or company-owned—will be established during the term of the agreement.

This area may be defined by specific geographic markers like street boundaries or a drawn map. However, this protection does not prevent the franchisor from conducting business outside the designated territory or through alternative distribution channels. Green +

The Grain retains the right to operate in nontraditional locations such as airports, college campuses, and military bases, even if they are within a franchisee’s Designated Area. Franchisees also cannot claim exclusivity over sales made online or through other forms of electronic commerce initiated by the franchisor.

Competitors

Below are some of

Green + The Grain

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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0

New
+
n.a.
n.a.

$50,000

$352,000

$1,327,000

n.a.

$1,189,000

$xxx,xxx

74.0%

xx%

n.a.

18.0%

xx%

n.a.

Competitors

Bowl Boss Acai

Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.

Franchisees

?

5
+
400%
400%
Investment

?

$107,000 - $559,000

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

Sauce on the Side

Sauce on the Side is a fast-casual restaurant franchise offering hand-crafted calzones, salads and desserts, serving diners seeking quality and convenience, and known for fresh dough-made-in-house, strong off-premise sales channels and modern dine-in ambiance.

Franchisees

?

6
+
0%
0%
Investment

?

$494,000 - $794,000

Salad House

Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.

Franchisees

?

18
+
157%
157%
Investment

?

$304,000 - $751,000

Bango Bowls

Bango Bowls is a health-food café franchise offering acai bowls, smoothies, and fresh-fruit breakfast meals, serving health-conscious consumers and active lifestyles, and known for vibrant flavour combos, social-media appeal, and grab-and-go convenience.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$177,000 - $615,000

Sidewalk Juice

Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.

Franchisees

?

6
+
50%
50%
Investment

?

$262,000 - $2,046,000