Green + The Grain

Green + The Grain Franchise FDD, Costs & Fees (2025)

Green + The Grain is a fast-casual restaurant focused on fresh, healthy, and customizable salads, grain bowls, and smoothies, promoting a nutritious lifestyle through wholesome eating.

Green + The Grain is a contemporary salad restaurant founded in 2013 by Tiffany Hauser in Minneapolis, Minnesota. Initially launched as a food truck, the brand expanded to its first retail location in 2015 and has since grown to include multiple metro locations across the U.S.

In 2023, Green + The Grain Franchising LLC was established, and the company began offering franchises in April 2024. The franchise model focuses on high-traffic urban markets, emphasizing a streamlined, single-daypart operation with dine-in, online ordering, and catering services.

The menu at Green + The Grain features globally inspired salads and wraps, such as The Farmer, Apple + Pear, and Thai Beef Tenderloin, all crafted with fresh, high-quality ingredients.

The brand differentiates itself through its commitment to quality, experience, balance, and gratitude, encapsulated in what they call "The Proprietary Ingredient," which influences every aspect of their operations.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000 – $50,000
Rent and Security Deposit $20,000 – $60,000
Leasehold Improvements $150,000 – $825,000
Furniture, Fixtures and Equipment $50,000 – $235,000
Travel and Living Expenses for Training $2,000 – $5,000
Initial Technology Expense $3,000 – $4,000
Signage $5,000 – $20,000
Grand Opening Marketing $15,000 – $20,000
Professional Fees $3,000 – $10,000
Insurance $2,000 – $3,000
Supplies $2,000 – $10,000
Additional Funds (Initial 3 Months) $50,000 – $85,000
Total $352,000 – $1,327,000
Type of Expenditure Amount
Initial Franchise Fee $50,000 – $50,000
Rent and Security Deposit $20,000 – $60,000
Leasehold Improvements $150,000 – $825,000
Furniture, Fixtures and Equipment $50,000 – $235,000
Travel and Living Expenses for Training $2,000 – $5,000
Initial Technology Expense $3,000 – $4,000
Signage $5,000 – $20,000
Grand Opening Marketing $15,000 – $20,000
Professional Fees $3,000 – $10,000
Insurance $2,000 – $3,000
Supplies $2,000 – $10,000
Additional Funds (Initial 3 Months) $50,000 – $85,000
Total $352,000 – $1,327,000

Franchise Disclosure Document

Number of units

Training

Green + The Grain offers a comprehensive and structured training program for franchisees and their staff to ensure proper execution of brand standards and business operations. The training programs include both virtual and in-person components designed to prepare new franchisees and their key personnel effectively.

  1. Initial Training Program: Franchisees and their Operating Principals must attend a training program comprising various online modules, five days of in-person training at the brand’s Minneapolis-based affiliate location (referred to as "University"), and five days of onsite training at the franchisee’s location. This training must be completed before opening the restaurant.
  2. Training for Additional or Replacement Managers: Any new or replacement general manager must also complete the franchisor’s training program. If a trainee fails the program, they may reattempt, but failure on the second try could lead to termination of the franchise agreement.
  3. Grand Opening Assistance: The franchisor provides on-site training support during the restaurant’s opening for up to five days. If more days are requested or deemed necessary, the franchisee is responsible for additional fees and expenses.

Territory Protection

Green + The Grain provides limited territory protection to its franchisees through a designated area outlined in the franchise agreement. While franchisees are not granted exclusive territory rights, they are assigned a "Designated Area" where no other Green + The Grain restaurants—either franchised or company-owned—will be established during the term of the agreement.

This area may be defined by specific geographic markers like street boundaries or a drawn map. However, this protection does not prevent the franchisor from conducting business outside the designated territory or through alternative distribution channels. Green +

The Grain retains the right to operate in nontraditional locations such as airports, college campuses, and military bases, even if they are within a franchisee’s Designated Area. Franchisees also cannot claim exclusivity over sales made online or through other forms of electronic commerce initiated by the franchisor.

Competitors

Below are some of

Green + The Grain

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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0

New
+
n.a.
n.a.

$50,000

$352,000

$1,327,000

n.a.

$1,189,000

$xxx,xxx

74.0%

xx%

n.a.

18.0%

xx%

n.a.

Competitors

Fruitfull

Fruitfull is a dessert and beverage franchise offering fruit-forward treats, smoothies, and refreshing specialty items, serving health-minded dessert seekers, and known for vibrant flavors, customizable options, and a bright, cheerful café experience.

Franchisees

?

15
+
-48%
-48%
Investment

?

$91,000 - $218,000

The Fresh Monkee

The Fresh Monkee is a health food franchise offering smoothies, cold-pressed juices, bowls, and wellness beverages, serving health-conscious consumers, and known for clean ingredients, transparency, and energetic brand presence.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$155,000 - $317,000

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000

fresh&co

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

Franchisees

?

4
+
100%
100%
Investment

?

$588,000 - $1,386,000

Kale Me Crazy

Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.

Franchisees

?

22
+
10%
10%
Investment

?

$321,000 - $572,000