Truly Nolen is a pest control franchise that specializes in integrated pest management solutions for residential and commercial properties, utilizing environmentally friendly techniques to effectively eliminate pests and prevent future infestations.
KEY FRANCHISE STATS
Franchisees
?
25
+
-4%
-4%
Franchise fee
?
$35,000
Investment
?
$50,000 - $122,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Truly Nolen is a family-owned pest control franchise known for its innovative services and recognizable branding. It was founded in 1965 by Truly Wheatfield Nolen in Miami Beach, Florida.
In 1955, his son, Truly David Nolen, opened a branch in Tucson, Arizona. The two businesses merged in 1966 to form Truly Nolen of America, which is now headquartered in Tucson. The company began franchising in 1996 dential and commercial clients. Its services include termite protection, rodent control, mosquito management, and bed bug treatments.
What makes Truly Nolen stand out is its creative approach and community presence. Its yellow "Mouse Cars" are a staple of the brand, serving as rolling advertisements that reinforce brand awareness.
Initial investment
The initial investment required for a Truly Nolen franchise is $50,000 - $122,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial franchise fee
$26,250 – $45,500
Travel and living expenses while training
$1,500 – $5,000
Real estate, including lease and improvements
$0 – $3,200
Utilities, including deposits
$250 – $1,000
Signage, including vehicle decals
$2,500 – $5,000
Equipment, including computers
$3,500 – $5,000
Vehicle lease
$2,205 – $4,410
Initial inventory and supplies
$1,000 – $5,000
Uniforms
$250 – $500
Insurance
$500 – $4,000
Professional services
$1,000 – $5,000
Licenses and permits
$500 – $3,000
Advertising
$750 – $5,000
Customer service software subscription
$177 – $477
Accounting software subscription
$39 – $120
Additional operating funds for 3 months
$10,000 – $30,000
Estimated Totals
$50,421 – $122,207
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Type of Expenditure
Amount
Initial franchise fee
$26,250 – $45,500
Travel and living expenses while training
$1,500 – $5,000
Real estate, including lease and improvements
$0 – $3,200
Utilities, including deposits
$250 – $1,000
Signage, including vehicle decals
$2,500 – $5,000
Equipment, including computers
$3,500 – $5,000
Vehicle lease
$2,205 – $4,410
Initial inventory and supplies
$1,000 – $5,000
Uniforms
$250 – $500
Insurance
$500 – $4,000
Professional services
$1,000 – $5,000
Licenses and permits
$500 – $3,000
Advertising
$750 – $5,000
Customer service software subscription
$177 – $477
Accounting software subscription
$39 – $120
Additional operating funds for 3 months
$10,000 – $30,000
Estimated Totals
$50,421 – $122,207
Franchise Disclosure Document
Below is Truly Nolen's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Truly Nolen had 99 total units in 2023, of which 25 were franchised-owned and 74 company-owned.
Truly Nolen provides franchisees with a robust training system designed to ensure operational success and compliance with brand standards. Here is a breakdown of the key training programs offered:
Initial Management Training: Before opening, the franchisee (or Controlling Owner) and one Certified Manager must complete this training at the designated locations in Orlando or Tucson, or another approved site. This training ensures key management personnel are equipped to run the business effectively.
On-Site Pre-Opening and Opening Assistance: A representative from Truly Nolen may be present during the opening of the business and provide additional on-site support. This guidance helps reinforce training and ensure smooth launch operations.
Ongoing Training Requirements: If key management personnel leave, replacements must be trained and certified within 30 days. The franchisor must approve these individuals, who must complete the full training program.
Territory Protection
Truly Nolen provides franchisees with a “Protected Territory,” which is a defined geographic area where they are authorized to operate their franchised business. This territory is typically bounded by political borders, streets, or zip codes and generally does not exceed a population of 1,000,000 residents.
During the term of the agreement, Truly Nolen agrees not to operate or authorize another to operate a competing Truly Nolen business within that Protected Territory, provided the franchisee offers the full scope of services specified in their agreement.
However, the franchisee does not receive an exclusive territory in the broader sense. The franchisor retains the right to operate through other distribution channels such as the internet or direct mail and may serve customers within the Protected Territory under certain conditions.
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