Togo's is known for its delicious and hearty sandwiches, offering a wide variety of fresh ingredients and flavorful combinations to satisfy hungry customers looking for a tasty meal on the go.
KEY FRANCHISE STATS
Franchisees
?
154
+
-12%
-12%
Franchise fee
?
$30,000
Investment
?
$337,000 - $595,000
Revenue (AUV)
?
Undisclosed
$685,000
+
n.a.
n.a.
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Togo's is a renowned fast-casual sandwich franchise that began in 1971 in San Jose, California, when a college student opened a small sandwich shop near San Jose State University.
The name "Togo's" originated from the shop's emphasis on take-out service. The franchise is currently headquartered in Campbell, California. Togo's started franchising in 1977 and has since expanded to nearly 180 locations across the western United States.
Togo's specializes in made-to-order sandwiches, wraps, and salads, using fresh, high-quality ingredients. Signature offerings include premium pastrami, hand-mashed Hass avocados, and artisan bread baked daily.
Initial investment
The initial investment required for a Togo's franchise is
$337,000 - $595,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$15,000 to $30,000
Leasehold Improvements
$189,000 to $295,000
Real Estate/Rental Deposit
$3,200 to $8,000
Equipment, Fixtures and Furniture
$75,000 to $130,000
Signage
$6,000 to $12,000
Architectural Fee
$10,000 to $20,000
Point of Sale (POS) System
$3,800 to $4,500
Other Computer Equipment
$4,500 to $10,000
Opening Inventory
$5,000 to $11,000
Miscellaneous Opening Costs
$2,800 to $16,000
Uniforms
$500 to $1,500
Insurance
$700 to $15,000
Travel and Living Expenses While Training
$0 to $6,000
Grand Opening Marketing Fee
$7,500
Additional Funds for First 3 Months of Operation
$14,000 to $28,000
TOTALS
$337,000 to $594,500
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Type of Expenditure
Amount
Initial Franchise Fee
$15,000 to $30,000
Leasehold Improvements
$189,000 to $295,000
Real Estate/Rental Deposit
$3,200 to $8,000
Equipment, Fixtures and Furniture
$75,000 to $130,000
Signage
$6,000 to $12,000
Architectural Fee
$10,000 to $20,000
Point of Sale (POS) System
$3,800 to $4,500
Other Computer Equipment
$4,500 to $10,000
Opening Inventory
$5,000 to $11,000
Miscellaneous Opening Costs
$2,800 to $16,000
Uniforms
$500 to $1,500
Insurance
$700 to $15,000
Travel and Living Expenses While Training
$0 to $6,000
Grand Opening Marketing Fee
$7,500
Additional Funds for First 3 Months of Operation
$14,000 to $28,000
TOTALS
$337,000 to $594,500
Franchise Disclosure Document
Below is Togo's's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Togo's had 158 total units in 2023, of which 154 were franchised-owned and 4 company-owned.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Togo's franchise is 5.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 3% to 6%.
What is the total investment?
The initial investment required for a Togo's franchise is $337,000 - $595,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Togo's franchise is $30,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
Togo’s provides a detailed training structure to ensure franchisees and their teams are properly equipped to operate a restaurant within its system. Here are the training programs offered:
Initial Training Program: Togo’s provides this program at no charge for two people (one of whom must be the Certified Manager) if opening a new restaurant, and for one person if acquiring an existing one. This training takes place at designated Togo’s training centers and includes operational and compliance instruction.
Certified Manager Requirement: Every restaurant must have a Certified Manager who has successfully completed the franchisor’s training program. If a Certified Manager departs, a new one must be trained and certified within two months.
Experienced Franchisee Program: Franchisees with prior experience may qualify for a modified training plan. They must still complete specific training like Togo’s Business Training, two weeks of in-restaurant training, and food safety training.
Employee Training: Franchisees are responsible for ensuring all employees are trained in Togo’s operating procedures. The franchisor may also require attendance in supplemental training sessions from time to time.
Territory Protection
Togo’s does not offer exclusive territory protection. Each franchise is tied to a specific location and does not prevent the franchisor from opening or licensing other locations nearby. Franchisees may face competition from other Togo’s units or distribution channels.
The franchisor retains full rights to operate or authorize others to operate anywhere, including within the same market. Multi-unit agreements may grant development rights in a defined area, but these do not guarantee exclusivity or customer base protection.