Taco John’s Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

333
+
-8%
-8%
Investment required

?

$390,000 - $2,120,000
Revenue (AUV)

?

$1,149,000
Undisclosed
Pro
+
-3.5%
+
xx%
-xx%
-3.5%
Initial franchise fee

?

$40,000
Royalty fees

?

5.00%
+
2% - 4%
Operating Profit

?

n.a.

Pro
Franchisees

?

333
+
-8%
-8%
Investment required

?

$390,000 - $2,120,000
Franchise fee

?

$40,000
Royalty fees

?

5.00%
+
2% - 4%
Revenue (AUV)

?

$1,149,000
Undisclosed
Pro
+
-3.5%
+
xx%
-xx%
-3.5%
Operating Profit

?

n.a.

Pro

Taco John’s: Revolutionizing Mexican Fast-Food Cuisine

Taco John’s International, Inc., based in Cheyenne, Wyoming, is a well-known chain of Mexican eateries.

Founded by John Turner in 1969 as a single taco stand in Cheyenne, Taco John’s has earned acclaim for its Mexican-inspired dishes, particularly the famous potato oles.

The restaurant chain is renowned for its contemporary flavor selections and innovative menu, which caters to a wide range of tastes. Its menu features burritos, salads, mouthwatering desserts, and a variety of beverages.

In 1969, Taco John’s began franchising through a strategic partnership with Woodson and Holmes. Over the years, it has become a significant player in the fast-food industry, consistently expanding its presence and introducing new menu items that keep customers coming back.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Taco John’soffers 4 types of franchises:

Type of Restaurant Initial Investment Amount
Freestanding Traditional Taco John’s Restaurant $1,330,000 to $2,079,000
Endcap Traditional Restaurant $770,000 to $1,301,000
Drive Thru Olé Traditional Restaurant $950,000 to $1,704,000
Non-Traditional Taco John’s Restaurant $437,000 to $949,000

We are summarizing below the main costs associated with opening a freestanding traditional Taco John’s Restaurant franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Freestanding traditional Taco John’s Restaurant

Type of Expenditure Amount
Initial Franchise Fee $20,000 to $25,000
Real Estate Purchase or Lease As arranged
Site Preparation and Completion Costs $250,000 to $500,000
Construction Costs $650,000 to $900,000
Operating Equipment $185,000 to $250,000
Furniture, Fixtures and Decor $35,000 to $55,000
Signage and Installation $30,000 to $70,000
Point of Sale System $20,000 to $35,000
Digital Menu Boards $35,000 to $65,000
Initial Inventory $15,000 to $22,000
Grand Opening Marketing $10,000 to $12,000
Pre-Opening Training (Travel and Living Expenses) $35,000 to $45,000
Miscellaneous Opening Costs $20,000 to $60,000
Additional Funds $25,000 to $40,000
TOTAL ESTIMATED INITIAL INVESTMENT (without real estate costs) $1,330,000 to $2,079,000

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

333

+
-8%
-8%
No growth
New

$40,000

$390,000

-

$2,120,000

n.a.

$1,149,000

Pro

n.a.

Pro

n.a.

Pro

Food & Beverage

Training 

Before opening their restaurant, franchisees, along with a designated representative and two managers, must complete Taco John’s extensive training program. This multi-week program covers a broad spectrum of essential topics to ensure thorough preparation:

Initial Training: Franchisees explore the Taco John’s Operations Manual, participate in team member orientation, and receive job station training. This includes mastering various stations such as the fry station, recipe preparation, menu assembly, and cashier functions.

Management Focus: The training program emphasizes managerial skills, covering guest service, crew development, portion control, dating procedures, FIFO (First In, First Out), drive-thru operations, and waste control.

Shift Supervision: Franchisees learn the nuances of supervising different shifts, ensuring the restaurant operates smoothly throughout the day.

Ongoing Training: Taco John’s is committed to continuous learning. Franchisees can access The Olé! Way, an online learning platform that offers a variety of training materials and webinars.

Food Safety: A major focus is placed on food safety, with franchisees required to complete several classes to ensure compliance with the brand’s quality and safety standards.

Territory Protection

Franchisees are allocated a specific geographical area known as the "Protected Territory," as outlined in the Addendum. Within this territory, Taco John’s guarantees not to establish or grant a new franchise for operating a Taco John’s Restaurant.

However, deliveries to customers within the franchisee’s Protected Territory from a Taco John’s Restaurant located outside this area, even if done by a third-party delivery service, are not considered a breach of the franchisee’s territorial rights.

It's important to note that despite having a Protected Territory, franchisees do not receive an exclusive territory. They may still face competition from other franchisees, Taco John’s corporate-owned outlets, or other distribution channels or competitive brands controlled by Taco John’s.

Number of units

2025
Franchised units

361

357

333

Company-owned units

7

7

7

Total units

368

364

340

Competitors

Barrio Burrito Bar

Investment required
$432,000
-
$773,000
Franchisees
0
+
n.a.
n.a.

TacoTime

Investment required
$156,000
-
$824,000
Franchisees
97
+
-8%
-8%

Taco Bell

Investment required
$935,000
-
$1,815,000
Franchisees
7349
+
4%
4%

Rusty Taco

Investment required
$532,000
-
$1,100,000
Franchisees
33
+
10%
10%

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