Tide Cleaners offers professional dry cleaning and laundry services, providing customers with convenient and high-quality garment care solutions to keep their clothes looking fresh and clean.
KEY FRANCHISE STATS
Franchisees
?
223
+
11%
11%
Franchise fee
?
$50,000
Investment
?
$698,000 - $2,517,000
Revenue (AUV)
?
Undisclosed
$1,375,000
+
14.0%
14.0%
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Tide Cleaners is a leading name in the laundry and dry cleaning franchise space, offering modern, high-quality garment care services. Originally introduced to the market in 2008 as Tide Dry Cleaners, the brand transitioned to Tide Cleaners to better represent its broader service offerings.
Headquartered in Cincinnati, Ohio, the franchise began expanding through franchising in 2011. As a brand backed by Procter & Gamble, Tide Cleaners benefits from the powerful recognition and credibility of the iconic Tide name, well-known for its top-performing laundry detergents.
What truly sets Tide Cleaners apart is its focus on customer convenience through features such as 24/7 access via secure lockers, easy drop-off and pickup, and tailored campus services for students and staff.
Initial investment
The initial investment required for a Tide Cleaners franchise is
$698,000 - $2,517,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Furnishings, Fixtures and Equipment
$520,300 – $922,500
Signage (Interior & Exterior)
$0 – $10,000
POS and Related IT System
$15,000 – $19,000
Vehicle
$0 – $55,000
Leasehold Improvements
$0 – $1,250,000
Total Capital Expenditures
$535,300 – $2,256,500
Development Rights Fee
$10,000
Initial Franchise Fee
$30,000
New Store Marketing Expense
$0
Initial Training Travel Expenses
$0
Pre-Opening Wages
$18,200 – $30,300
Start-up Supplies
$22,700 – $32,000
GrE License Fee
$4,000 – $20,000
Insurance
$1,800 – $3,000
Other Business Set Up Costs
$500 – $3,000
3 Months’ Occupancy Cost
$0 – $37,500
Additional Funds (3 months)
$75,000 – $95,000
Total Other Expenditures
$162,200 – $260,800
Total Estimated Initial Investment
$697,500 – $2,517,300
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Type of Expenditure
Amount
Furnishings, Fixtures and Equipment
$520,300 – $922,500
Signage (Interior & Exterior)
$0 – $10,000
POS and Related IT System
$15,000 – $19,000
Vehicle
$0 – $55,000
Leasehold Improvements
$0 – $1,250,000
Total Capital Expenditures
$535,300 – $2,256,500
Development Rights Fee
$10,000
Initial Franchise Fee
$30,000
New Store Marketing Expense
$0
Initial Training Travel Expenses
$0
Pre-Opening Wages
$18,200 – $30,300
Start-up Supplies
$22,700 – $32,000
GrE License Fee
$4,000 – $20,000
Insurance
$1,800 – $3,000
Other Business Set Up Costs
$500 – $3,000
3 Months’ Occupancy Cost
$0 – $37,500
Additional Funds (3 months)
$75,000 – $95,000
Total Other Expenditures
$162,200 – $260,800
Total Estimated Initial Investment
$697,500 – $2,517,300
Franchise Disclosure Document
Below is Tide Cleaners's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Tide Cleaners had 232 total units in 2023, of which 223 were franchised-owned and 9 company-owned.
Tide Cleaners offers a comprehensive suite of training programs to ensure franchisees are fully equipped to operate their outlets effectively. The franchisor provides both pre-opening and ongoing training components, with a structured curriculum and support system. Here are the primary types of training provided:
Initial Training Program For the first outlet, Tide Cleaners provides a four-week training program consisting of classroom instruction and on-the-job training. It includes nine hours of self-directed, computer-based training and sessions at their facility in Cincinnati, Ohio, or another designated location. Two designated attendees, including the Managing Owner, must complete this training before opening.
Owner and Manager Training Academy This includes specialized training for managers and maintenance personnel and focuses on operations, equipment handling, customer service, and administrative processes. Additional attendees can participate for a fee, and all associated travel and accommodation costs are the responsibility of the franchisee.
On-Site Opening Assistance Tide Cleaners sends representatives to the first outlet for around 10 days to assist with the opening phase. The number of representatives and the length of their stay depend on the franchisee’s prior experience and needs.
Territory Protection
Tide Cleaners provides franchisees with a designated territory, but this territory is not exclusive. The franchisor reserves the right to determine the size and boundaries of the territory at its sole discretion, considering factors such as geographic area, population, and proximity to other locations.
This territory is detailed in the franchise agreement once a site is approved. Even with a defined territory, Tide Cleaners does not grant franchisees protection from competition. The franchisor and its affiliates can still operate businesses that provide similar services within or near the franchisee’s territory.
Additionally, affiliated businesses, including those offering delivery or locker services, may compete directly for the same customers.
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