Tide Cleaners: Revolutionizing Laundry with Trusted Innovation

Tide Cleaners is a leading name in the laundry and dry cleaning franchise space, offering modern, high-quality garment care services. Originally introduced to the market in 2008 as Tide Dry Cleaners, the brand transitioned to Tide Cleaners to better represent its broader service offerings.

Headquartered in Cincinnati, Ohio, the franchise began expanding through franchising in 2011. As a brand backed by Procter & Gamble, Tide Cleaners benefits from the powerful recognition and credibility of the iconic Tide name, well-known for its top-performing laundry detergents.

Franchisees benefit from a trusted brand and a suite of services that includes dry cleaning, laundry by the pound, alterations, and cleaning of bulky household items. What truly sets Tide Cleaners apart is its focus on customer convenience through features such as 24/7 access via secure lockers, easy drop-off and pickup, and tailored campus services for students and staff.

Training

Tide Cleaners offers a comprehensive suite of training programs to ensure franchisees are fully equipped to operate their outlets effectively. The franchisor provides both pre-opening and ongoing training components, with a structured curriculum and support system. Here are the primary types of training provided:

1. Initial Training Program
   For the first outlet, Tide Cleaners provides a four-week training program consisting of classroom instruction and on-the-job training. It includes nine hours of self-directed, computer-based training and sessions at their facility in Cincinnati, Ohio, or another designated location. Two designated attendees, including the Managing Owner, must complete this training before opening.
2. Owner and Manager Training Academy
   This includes specialized training for managers and maintenance personnel and focuses on operations, equipment handling, customer service, and administrative processes. Additional attendees can participate for a fee, and all associated travel and accommodation costs are the responsibility of the franchisee.
3. On-Site Opening Assistance
   Tide Cleaners sends representatives to the first outlet for around 10 days to assist with the opening phase. The number of representatives and the length of their stay depend on the franchisee’s prior experience and needs.
4. Ongoing Training and Additional Support
   The franchisor may conduct further assessments and provide additional training at the outlet. These are available upon request or when deemed necessary by Tide Cleaners, subject to applicable fees.
5. Annual and Regional Meetings
   Franchisees must send at least two representatives to annual or regional conventions lasting up to three days. These events serve as refreshers and networking opportunities, and franchisees bear all related expenses.

Territory Protection

Tide Cleaners provides franchisees with a designated territory, but this territory is not exclusive. The franchisor reserves the right to determine the size and boundaries of the territory at its sole discretion, considering factors such as geographic area, population, and proximity to other locations.

This territory is detailed in the franchise agreement once a site is approved. Even with a defined territory, Tide Cleaners does not grant franchisees protection from competition. The franchisor and its affiliates can still operate businesses that provide similar services within or near the franchisee’s territory.

Additionally, affiliated businesses, including those offering delivery or locker services, may compete directly for the same customers.