Founded in 1908 in Ripon, Wisconsin—where it still calls home—Speed Queen has built a strong reputation in the laundry equipment industry. It wasn’t until 2014 that the company expanded into franchising, allowing entrepreneurs to open and operate their own Speed Queen Laundry locations.
Speed Queen stands out as a manufacturer of high-performance, commercial-grade laundry machines. Its franchise model centers around unattended, self-service laundromats designed with advanced technology and user-friendly features. These facilities serve both everyday users and business clients seeking reliable, high-capacity laundry solutions.
What distinguishes Speed Queen from others in the industry is its long-standing history of innovation paired with a commitment to customer comfort. From digital payment options via mobile apps to well-appointed, welcoming environments, Speed Queen has reimagined what a laundromat can be—making it more efficient and enjoyable for customers.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Speed Queen provides a detailed initial training program to ensure franchisees are prepared to operate their laundromat successfully. The training is structured and mandatory, and includes the following components:
Speed Queen offers its franchisees a defined territory as part of the franchise agreement.
While this “Territory” is determined using demographic data and proprietary metrics, the franchisor commits not to establish another Speed Queen Store or license another party to do so within that specified geographic area, as long as the franchisee complies with the agreement.
This gives the franchisee a degree of protection from internal competition during the agreement term.
However, the territorial protection is not absolute. Speed Queen retains rights to operate or license other businesses offering similar services, including potential acquisitions, even if these activities occur within the development area.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
SPEED QUEEN
key competitors in the
Laundry / Dry Cleaning
sector.
12
$30,000
$1,164,000
$1,940,000
n.a.
$466,000
$xxx,xxx
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33.2%
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Mulberrys Garment Care provides eco-friendly dry cleaning and laundry services, helping customers maintain clean and fresh clothing.
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