Martinizing Dry Cleaning: Leading Innovation in Garment Care Since 1949

Martinizing Dry Cleaning began in 1949 when chemist Henry Martin launched the business in New York, transforming the dry cleaning sector with the introduction of non-flammable solvents. This groundbreaking approach made garment care safer, faster, and more efficient, setting a new standard in the industry.

The success of Martin’s methods led to the establishment of Martin Equipment Company, which eventually became part of American Laundry Machinery in Ohio. Over the years, Martinizing built a strong reputation and expanded its footprint, becoming a household name in professional dry cleaning.

In 2021, Martinizing Dry Cleaning joined forces with Clean Brands, LLC, headquartered in Naples, Florida. This strategic move united several prominent dry cleaning franchises, including Lapels Cleaners, 1-800-DryClean, Pressed4Time, Dry Cleaning Station, and Bizziebox.

Martinizing Dry Cleaning provides a full suite of services such as dry cleaning, shirt laundering, alterations, wash and fold, leather cleaning, wedding gown preservation, and comforter cleaning. The company also enhances customer convenience with 24/7 locker access, as well as pickup and delivery options.

Training

Martinizing provides a detailed training program designed to prepare franchisees for successful operations.

1. Pre-Commencement Training Program: Martinizing offers a pre-commencement training program for the franchisee and up to one additional employee. This program typically runs for 4 to 6 days and is scheduled based on lease signing and the anticipated opening date. The training includes classroom study of the Operations Manual, familiarization with the Computer System Manual, and on-the-job training at an operational Martinizing outlet.
2. On-Site Opening Assistance: A Martinizing representative will visit the franchise location to assist with the opening. This support ensures that the franchisee is fully prepared to launch operations smoothly and in compliance with brand standards.
3. Ongoing Guidance and Additional Training: Martinizing provides ongoing access to its Operations Manual and offers consultation through various channels. Franchisees can request additional or special training sessions for their employees as needed, with costs such as travel and per diem fees covered by the franchisee.

Territory Protection

Martinizing provides franchisees with a defined territory, which is specified in an addendum to the Franchise Agreement once a location is approved. While the franchisor commits not to open or grant another Martinizing business within this defined territory during the term of the agreement, the territory itself is not exclusive in the strictest sense.

The franchisor reserves the right to approve relocations and adjust territorial boundaries based on various criteria such as population density, competition, and site suitability.

Despite this territorial definition, Martinizing retains broad rights to operate and grant franchises outside your territory, as well as to sell products and services via alternative channels like online sales or national accounts.