LaundroLab is a modern, tech-forward laundromat franchise designed for today’s consumer. It was founded in 2020 by Alex Smereczniak and Dan D’Aquisto. The company began as 2ULaundry, a pick-up and delivery laundry service that opened its first laundromat prototype in Charlotte, North Carolina in 2018.
LaundroLab is headquartered in Charlotte, North Carolina.
The original 2ULaundry model began in 2016. LaundroLab, its brick-and-mortar counterpart, was officially established in 2020 to bring a premium laundromat experience to communities. The brand began franchising in 2021, and its first three franchise locations launched in 2022 in Tampa, Charleston, and Charlotte.
LaundroLab provides customers with self-service laundry, wash-and-fold services, and a suite of modern amenities. Locations are staffed and feature Electrolux professional equipment, mobile app payment options, loyalty programs, vending machines, and family-friendly spaces with arcades and free Wi-Fi.
What sets LaundroLab apart is its tech-enabled, customer-centric experience. Unlike traditional laundromats, LaundroLab combines automation, premium branding, and clean, welcoming environments.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
LaundroLab offers a comprehensive suite of training programs to support franchisees and their teams. These include both initial and ongoing options designed to ensure operational consistency and quality. Below are the numbered training programs:
LaundroLab provides limited territorial protection to its franchisees by granting them a “Protected Territory” as specified in their Franchise Agreement. While the franchisor commits not to establish or license another LaundroLab business physically located within this territory during the term of the agreement, this assurance is conditional upon the franchisee remaining in compliance with all agreement terms.
The territory is typically based on geographic factors and is outlined in a data sheet attached to the franchise contract. However, this protection is not absolute. LaundroLab and its affiliates reserve rights to operate or license businesses in “Non-Traditional Venues” within the Protected Territory, such as hospitals, military bases, or college campuses.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Laundrolab
key competitors in the
Laundry / Dry Cleaning
sector.
10
$49,500
$1,183,000
$1,716,000
n.a.
$513,000
$xxx,xxx
95.6%
n.a.
26.6%
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