The Maids specializes in professional residential cleaning services, offering comprehensive and customizable cleaning solutions to meet the unique needs of each client and ensure a clean and healthy home.
KEY FRANCHISE STATS
Franchisees
?
1517
+
4%
4%
Franchise fee
?
$0.5 per household
Investment
?
$82,000 - $160,000
Revenue (AUV)
?
Undisclosed
$83,000
+
n.a.
n.a.
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Founded in 1979 by Daniel J. Bishop in Omaha, Nebraska, The Maids has grown into a trusted name in residential cleaning, widely recognized for its focus on creating healthier living spaces.
With its headquarters still based in Omaha, the company began franchising just a year later in 1980 and has since expanded its footprint throughout North America.
The Maids delivers top-tier home cleaning services, built around a signature 22-Step Cleaning Process that leaves no detail overlooked. This system is designed not only for thoroughness but also for promoting a cleaner, safer indoor environment.
What sets The Maids apart is its use of advanced cleaning tools and eco-friendly products. This combination supports both high performance and sustainability, making The Maids a standout choice for families seeking both cleanliness and care for their well-being.
Initial investment
The initial investment required for a The Maids franchise is
$82,000 - $160,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Territory Fee
$30,000 - $84,000
SMART Start Package
$19,900
Office Security Deposit
$0 - $2,150
Office Fixtures, Decorating & Furniture
$500 - $2,000
Auto Down Payments or Lease Payments and Paint or Wrap Installation
$1,800 - $4,500
Telephone and Internet
$900 - $1,800
Insurance Deposit
$2,200 - $3,200
Washer and Dryer
$0 - $1,500
Start Up Professional Services
$500 - $1,500
Wages, Travel and Living Expenses During SMART Start Training
$1,040 - $4,650
Additional Funds – 3 Months
$24,880 - $34,500
GRAND TOTAL
$81,720 - $159,700
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Type of Expenditure
Amount
Initial Territory Fee
$30,000 - $84,000
SMART Start Package
$19,900
Office Security Deposit
$0 - $2,150
Office Fixtures, Decorating & Furniture
$500 - $2,000
Auto Down Payments or Lease Payments and Paint or Wrap Installation
$1,800 - $4,500
Telephone and Internet
$900 - $1,800
Insurance Deposit
$2,200 - $3,200
Washer and Dryer
$0 - $1,500
Start Up Professional Services
$500 - $1,500
Wages, Travel and Living Expenses During SMART Start Training
$1,040 - $4,650
Additional Funds – 3 Months
$24,880 - $34,500
GRAND TOTAL
$81,720 - $159,700
Franchise Disclosure Document
Below is The Maids's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
The Maids had 1665 total units in 2025, of which 1517 were franchised-owned and 148 company-owned.
The Maids provides a comprehensive training program to franchisees to ensure operational success. The training by the franchisor, TMI (The Maids International), includes the following:
SMART Start Set-Up: This is an introductory phase to familiarize the franchisee with the business system and operations of The Maids.
SMART Start Training: A formal educational program that teaches the methods and procedures required to run a The Maids® Business.
Power Training: Conducted within 90 days of opening, this includes one to four days of on-site instruction. Topics include quality control, safety, inventory, and adherence to company procedures. A qualified trainer or performance consultant provides this training.
Additional Training: TMI may offer optional or required training sessions, either live or online, for which additional fees may apply.
Web-Based Training: Online modules for management staff via webinars and self-paced courses available through an e-learning platform.
Performance Consulting: Post-opening support includes ongoing guidance via phone or other communication channels to monitor and improve operations.
Territory Protection
The Maids provides franchisees with a protected Designated Market Area defined by clear physical boundaries. While the franchise agreement is in effect and the franchisee remains compliant, no other The Maids businesses—franchised or company-owned—can operate within that area without written consent.
Each Designated Market Area includes one or more Franchise Territories, typically covering about 24,000 households per territory. This ensures exclusive operational rights within the assigned region, unless the franchisee breaches the agreement.
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