The Maids

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Business Services
Commercial Cleaning

The Maids

Business Services
Commercial Cleaning

The Maids Franchise FDD, Costs & Fees (2025)

The Maids specializes in professional residential cleaning services, offering comprehensive and customizable cleaning solutions to meet the unique needs of each client and ensure a clean and healthy home.

Founded in 1979 by Daniel J. Bishop in Omaha, Nebraska, The Maids has grown into a trusted name in residential cleaning, widely recognized for its focus on creating healthier living spaces.

With its headquarters still based in Omaha, the company began franchising just a year later in 1980 and has since expanded its footprint throughout North America.

The Maids delivers top-tier home cleaning services, built around a signature 22-Step Cleaning Process that leaves no detail overlooked. This system is designed not only for thoroughness but also for promoting a cleaner, safer indoor environment.

What sets The Maids apart is its use of advanced cleaning tools and eco-friendly products. This combination supports both high performance and sustainability, making The Maids a standout choice for families seeking both cleanliness and care for their well-being.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Territory Fee $30,000 - $84,000
SMART Start Package $19,900
Office Security Deposit $0 - $2,150
Office Fixtures, Decorating & Furniture $500 - $2,000
Auto Down Payments or Lease Payments and Paint or Wrap Installation $1,800 - $4,500
Telephone and Internet $900 - $1,800
Insurance Deposit $2,200 - $3,200
Washer and Dryer $0 - $1,500
Start Up Professional Services $500 - $1,500
Wages, Travel and Living Expenses During SMART Start Training $1,040 - $4,650
Additional Funds – 3 Months $24,880 - $34,500
GRAND TOTAL $81,720 - $159,700
Type of Expenditure Amount
Initial Territory Fee $30,000 - $84,000
SMART Start Package $19,900
Office Security Deposit $0 - $2,150
Office Fixtures, Decorating & Furniture $500 - $2,000
Auto Down Payments or Lease Payments and Paint or Wrap Installation $1,800 - $4,500
Telephone and Internet $900 - $1,800
Insurance Deposit $2,200 - $3,200
Washer and Dryer $0 - $1,500
Start Up Professional Services $500 - $1,500
Wages, Travel and Living Expenses During SMART Start Training $1,040 - $4,650
Additional Funds – 3 Months $24,880 - $34,500
GRAND TOTAL $81,720 - $159,700

Franchise Disclosure Document

Number of units

Training

The Maids provides a comprehensive training program to franchisees to ensure operational success. The training by the franchisor, TMI (The Maids International), includes the following:

  1. SMART Start Set-Up: This is an introductory phase to familiarize the franchisee with the business system and operations of The Maids.
  2. SMART Start Training: A formal educational program that teaches the methods and procedures required to run a The Maids® Business.
  3. Power Training: Conducted within 90 days of opening, this includes one to four days of on-site instruction. Topics include quality control, safety, inventory, and adherence to company procedures. A qualified trainer or performance consultant provides this training.
  4. Additional Training: TMI may offer optional or required training sessions, either live or online, for which additional fees may apply.
  5. Web-Based Training: Online modules for management staff via webinars and self-paced courses available through an e-learning platform.
  6. Performance Consulting: Post-opening support includes ongoing guidance via phone or other communication channels to monitor and improve operations.

Territory Protection

The Maids provides franchisees with a protected Designated Market Area defined by clear physical boundaries. While the franchise agreement is in effect and the franchisee remains compliant, no other The Maids businesses—franchised or company-owned—can operate within that area without written consent.

Each Designated Market Area includes one or more Franchise Territories, typically covering about 24,000 households per territory. This ensures exclusive operational rights within the assigned region, unless the franchisee breaches the agreement.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
1981
Franchisees

?

1517
+
4%
4%
Franchise fee

?

$0.5 per household
Investment

?

$82,000 - $160,000
Revenue (AUV)

?

Undisclosed
Upgrade

$83,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

14.2%

Home based

?

Yes
Upgrade
Yes
Passive investment

?

No
Upgrade
No
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Competitors

Below are some of

The Maids

key competitors in the

Commercial Cleaning

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

1517

New
+
4%
4%

$0.5 per household

$82,000

$160,000

n.a.

$83,000

$xxx,xxx

34.7%

xx%

n.a.

14.2%

xx%

n.a.

20

New
+
11%
11%

$29,750

$44,000

$61,000

n.a.

$306,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

330

New
+
-3%
-3%

$27,000 - $40,700

$85,000

$114,000

n.a.

$753,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

448

New
+
-7%
-7%

$14,900

$140,000

$197,000

n.a.

$759,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

94

New
+
11%
11%

$50,000

$96,000

$220,000

n.a.

$1,021,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

221

New
+
6%
6%

$20,000

$82,000

$173,000

n.a.

$1,405,000

$xxx,xxx

38.0%

xx%

n.a.

n.a.

xx%

n.a.

269

New
+
2%
2%

$59,900

$107,000

$174,000

n.a.

$560,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

59

New
+
13%
13%

$49,000

$199,000

$253,000

n.a.

$240,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

148

New
+
2%
2%

$45,000

$80,000

$127,000

n.a.

$405,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

615

New
+
-15%
-15%

$2,500 - $72,000

$4,000

$134,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

45

New
+
7%
7%

$98,000

$219,000

$339,000

n.a.

$2,485,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$49,000

$198,000

$264,000

n.a.

$69,000

$xxx,xxx

64.4%

xx%

n.a.

12.9%

xx%

n.a.

45

New
+
2%
2%

$75,000

$110,000

$355,000

n.a.

$3,206,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

74

New
+
-15%
-15%

$6,999

$36,000

$107,000

n.a.

$399,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

117

New
+
2%
2%

$8,000

$11,000

$78,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

70

New
+
-26%
-26%

$20,000

$86,000

$129,000

n.a.

$103,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5588

New
+
-6%
-6%

$40,320

$18,000

$64,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

419

New
+
1%
1%

$36,000

$56,000

$110,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
0%
0%

$74,500

$165,000

$195,000

n.a.

$504,000

$xxx,xxx

94.6%

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
-11%
-11%

$30,000

$52,000

$83,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1060

New
+
31%
31%

$33,000

$40,000

$53,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

238

New
+
-3%
-3%

$45,000

$106,000

$131,000

n.a.

$375,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

44

New
+
n.a.
n.a.

$28,500 - $62,000

$58,000

$939,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

41

New
+
78%
78%

$40,000

$86,000

$263,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

131

New
+
2%
2%

$59,900

$169,000

$244,000

n.a.

$546,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
3%
3%

$25,000

$43,000

$59,000

n.a.

$265,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$50,000

$153,000

$176,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1099

New
+
-24%
-24%

$36,000

$101,000

$265,000

n.a.

$218,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

117

New
+
29%
29%

$19,950

$93,000

$150,000

n.a.

$567,000

$xxx,xxx

53.8%

xx%

n.a.

n.a.

xx%

n.a.

58

New
+
-30%
-30%

$45,000

$129,000

$151,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

56

New
+
2%
2%

$10,000 to $75,000

$148,000

$462,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

158

New
+
-19%
-19%

$3,000

$16,000

$418,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

130

New
+
8%
8%

$60,000

$116,000

$170,000

n.a.

$423,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

103

New
+
-9%
-9%

$40,000

$126,000

$300,000

n.a.

$387,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

48

New
+
7%
7%

$65,000

$108,000

$149,000

n.a.

$432,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2202

New
+
12%
12%

$90,000

$241,000

$302,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

20

New
+
100%
100%

$38,000

$127,000

$223,000

n.a.

$149,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
190%
190%

$59,500

$95,000

$141,000

n.a.

$889,000

$xxx,xxx

47.0%

xx%

n.a.

n.a.

xx%

n.a.

210

New
+
-2%
-2%

$100,000

$158,000

$522,000

n.a.

$1,196,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
-71%
-71%

$10,000 - $38,000

$11,000

$223,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

933

New
+
-6%
-6%

$55,000

$127,000

$166,000

n.a.

$788,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

You've Got Maids

You've Got Maids is a residential cleaning franchise providing professional maid services with a focus on eco-friendly practices and exceptional customer service.

Franchisees

?

74
+
-15%
-15%
Investment

?

$36,000 - $107,000
Business Services
Commercial Cleaning

Renue

Renue is a commercial cleaning and sanitization franchise specializing in deep cleaning and surface restoration for hotels, healthcare facilities, and offices.

Franchisees

?

24
+
0%
0%
Investment

?

$165,000 - $195,000
Business Services
Commercial Cleaning

Buildingstars

Buildingstars provides commercial cleaning and janitorial services, focusing on quality and customer satisfaction to maintain clean and professional workspaces.

Franchisees

?

1060
+
31%
31%
Investment

?

$40,000 - $53,000
Business Services
Commercial Cleaning

Sparkle Squad

Sparkle Squad provides residential and commercial window cleaning services. Their eco-friendly solutions and professional techniques leave windows spotless and sparkling.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$153,000 - $176,000
Business Services
Commercial Cleaning

ecomaids

Ecomaids offers eco-friendly cleaning services for residential and commercial clients. Franchisees receive comprehensive training, marketing support, and operational tools to build a green cleaning business.

Franchisees

?

58
+
-30%
-30%
Investment

?

$129,000 - $151,000
Business Services
Commercial Cleaning

IMAGE ONE FACILITY SOLUTIONS

IMAGE ONE offers comprehensive cleaning services for commercial properties, including janitorial and maintenance solutions. Franchisees receive training, marketing support, and the tools needed to manage a successful commercial cleaning business.

Franchisees

?

20
+
11%
11%
Investment

?

$44,000 - $61,000
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