The Fresh Monkee

The Fresh Monkee Franchise FDD, Costs & Fees (2025)

The Fresh Monkee is a health food franchise offering smoothies, cold-pressed juices, bowls, and wellness beverages, serving health-conscious consumers, and known for clean ingredients, transparency, and energetic brand presence.

The Fresh Monkee is a fast-casual health franchise that specializes in made-to-order protein shakes, smoothies, and light snacks crafted with whole-food ingredients and minimal added sugar.

The concept focuses on “clean, healthy, and filling” shakes that appeal to fitness enthusiasts, students, professionals, and families looking for nutritious grab-and-go options.

The menu features vegan and gluten-free selections, and the franchise stands out by making protein the foundation of every shake, rather than just an add-on, resulting in a smoother and more satisfying product.

Founded in 2014 in Wethersfield, Connecticut, The Fresh Monkee was created by Judy Flynn to meet the growing demand for convenient yet healthy meal alternatives. Its corporate headquarters are located in Glastonbury, Connecticut, under The Fresh Monkee Franchising, LLC.

The company began franchising in 2022, expanding its footprint beyond its home state to multiple regions across the United States.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$50,000
Travel/Living Expenses While Training$500 - $4,000
Real Estate/Rent and Deposit (3 months)$0 - $15,000
Leasehold Improvements$40,000 - $125,000
Equipment and Small Wares$25,000 - $40,000
Mill Work and Furniture$5,000 - $15,000
Signage$8,000 - $15,000
Business Management and Technology System & Technology Fee$2,000 - $5,000
Office Supplies$200 - $300
Licenses and Permits$500 - $1,000
Professional Fees$1,000 - $3,000
Utility Deposits$0 - $3,500
Insurance$500 - $3,000
Initial Inventory$5,000 - $10,000
Grand Opening Marketing$2,500
Additional Funds (3 months)$15,000 - $25,000
Total$155,200 - $317,300
Type of Expenditure Amount
Initial Franchise Fee$50,000
Travel/Living Expenses While Training$500 - $4,000
Real Estate/Rent and Deposit (3 months)$0 - $15,000
Leasehold Improvements$40,000 - $125,000
Equipment and Small Wares$25,000 - $40,000
Mill Work and Furniture$5,000 - $15,000
Signage$8,000 - $15,000
Business Management and Technology System & Technology Fee$2,000 - $5,000
Office Supplies$200 - $300
Licenses and Permits$500 - $1,000
Professional Fees$1,000 - $3,000
Utility Deposits$0 - $3,500
Insurance$500 - $3,000
Initial Inventory$5,000 - $10,000
Grand Opening Marketing$2,500
Additional Funds (3 months)$15,000 - $25,000
Total$155,200 - $317,300

Franchise Disclosure Document

Number of units

Training

The Fresh Monkee Franchise, LLC provides essential training and support to franchisees before they begin operations. Here's a numbered overview of the training programs and related assistance:

  1. Site Approval
    Before opening, The Fresh Monkee will review and approve the franchisee’s chosen location. This approval must occur within six months of signing the Franchise Agreement. Failure to secure an approved site in this timeframe may result in termination of the agreement.
  2. Pre-Opening Support
    The franchisor assists in preparing the restaurant for launch, including guidance on layout, furniture, fixtures, and compliance with standards. Franchisees are given a prototype layout to ensure consistency across locations. Vendors for the buildout must be approved by The Fresh Monkee.
  3. Initial Training Program
    Franchisees, their owners, and designated managers must complete the required initial training before opening. This includes comprehensive education on daily operations, business standards, technology systems, and brand compliance. The franchisor reserves the right to test for competency before final approval.

Territory Protection

The Fresh Monkee Franchise, LLC provides limited territory protection to its franchisees. Each franchisee is granted a specific geographic area called the “Territory,” within which the franchisor agrees not to establish or license another Fresh Monkee restaurant.

However, this protection only applies to physical restaurant locations and does not restrict the franchisor from selling products through other channels like online platforms.

The franchisor retains the right to advertise, sell, or distribute products and services outside the designated territory, including through digital means or non-traditional venues. Additionally, The Fresh Monkee may develop restaurants in adjacent or nearby territories, which could potentially impact market overlap.

Competitors

Below are some of

The Fresh Monkee

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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1

New
+
n.a.
n.a.

$50,000

$155,000

$317,000

n.a.

$595,000

$xxx,xxx

74.9%

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Bowl Boss Acai

Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.

Franchisees

?

5
+
400%
400%
Investment

?

$107,000 - $559,000

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

Sauce on the Side

Sauce on the Side is a fast-casual restaurant franchise offering hand-crafted calzones, salads and desserts, serving diners seeking quality and convenience, and known for fresh dough-made-in-house, strong off-premise sales channels and modern dine-in ambiance.

Franchisees

?

6
+
0%
0%
Investment

?

$494,000 - $794,000

Salad House

Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.

Franchisees

?

18
+
157%
157%
Investment

?

$304,000 - $751,000

Bango Bowls

Bango Bowls is a health-food café franchise offering acai bowls, smoothies, and fresh-fruit breakfast meals, serving health-conscious consumers and active lifestyles, and known for vibrant flavour combos, social-media appeal, and grab-and-go convenience.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$177,000 - $615,000

Sidewalk Juice

Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.

Franchisees

?

6
+
50%
50%
Investment

?

$262,000 - $2,046,000