The Fresh Monkee

The Fresh Monkee Franchise FDD, Costs & Fees (2025)

The Fresh Monkee is a health food franchise offering smoothies, cold-pressed juices, bowls, and wellness beverages, serving health-conscious consumers, and known for clean ingredients, transparency, and energetic brand presence.

The Fresh Monkee is a fast-casual health franchise that specializes in made-to-order protein shakes, smoothies, and light snacks crafted with whole-food ingredients and minimal added sugar.

The concept focuses on “clean, healthy, and filling” shakes that appeal to fitness enthusiasts, students, professionals, and families looking for nutritious grab-and-go options.

The menu features vegan and gluten-free selections, and the franchise stands out by making protein the foundation of every shake, rather than just an add-on, resulting in a smoother and more satisfying product.

Founded in 2014 in Wethersfield, Connecticut, The Fresh Monkee was created by Judy Flynn to meet the growing demand for convenient yet healthy meal alternatives. Its corporate headquarters are located in Glastonbury, Connecticut, under The Fresh Monkee Franchising, LLC.

The company began franchising in 2022, expanding its footprint beyond its home state to multiple regions across the United States.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$50,000
Travel/Living Expenses While Training$500 - $4,000
Real Estate/Rent and Deposit (3 months)$0 - $15,000
Leasehold Improvements$40,000 - $125,000
Equipment and Small Wares$25,000 - $40,000
Mill Work and Furniture$5,000 - $15,000
Signage$8,000 - $15,000
Business Management and Technology System & Technology Fee$2,000 - $5,000
Office Supplies$200 - $300
Licenses and Permits$500 - $1,000
Professional Fees$1,000 - $3,000
Utility Deposits$0 - $3,500
Insurance$500 - $3,000
Initial Inventory$5,000 - $10,000
Grand Opening Marketing$2,500
Additional Funds (3 months)$15,000 - $25,000
Total$155,200 - $317,300
Type of Expenditure Amount
Initial Franchise Fee$50,000
Travel/Living Expenses While Training$500 - $4,000
Real Estate/Rent and Deposit (3 months)$0 - $15,000
Leasehold Improvements$40,000 - $125,000
Equipment and Small Wares$25,000 - $40,000
Mill Work and Furniture$5,000 - $15,000
Signage$8,000 - $15,000
Business Management and Technology System & Technology Fee$2,000 - $5,000
Office Supplies$200 - $300
Licenses and Permits$500 - $1,000
Professional Fees$1,000 - $3,000
Utility Deposits$0 - $3,500
Insurance$500 - $3,000
Initial Inventory$5,000 - $10,000
Grand Opening Marketing$2,500
Additional Funds (3 months)$15,000 - $25,000
Total$155,200 - $317,300

Franchise Disclosure Document

Number of units

Training

The Fresh Monkee Franchise, LLC provides essential training and support to franchisees before they begin operations. Here's a numbered overview of the training programs and related assistance:

  1. Site Approval
    Before opening, The Fresh Monkee will review and approve the franchisee’s chosen location. This approval must occur within six months of signing the Franchise Agreement. Failure to secure an approved site in this timeframe may result in termination of the agreement.
  2. Pre-Opening Support
    The franchisor assists in preparing the restaurant for launch, including guidance on layout, furniture, fixtures, and compliance with standards. Franchisees are given a prototype layout to ensure consistency across locations. Vendors for the buildout must be approved by The Fresh Monkee.
  3. Initial Training Program
    Franchisees, their owners, and designated managers must complete the required initial training before opening. This includes comprehensive education on daily operations, business standards, technology systems, and brand compliance. The franchisor reserves the right to test for competency before final approval.

Territory Protection

The Fresh Monkee Franchise, LLC provides limited territory protection to its franchisees. Each franchisee is granted a specific geographic area called the “Territory,” within which the franchisor agrees not to establish or license another Fresh Monkee restaurant.

However, this protection only applies to physical restaurant locations and does not restrict the franchisor from selling products through other channels like online platforms.

The franchisor retains the right to advertise, sell, or distribute products and services outside the designated territory, including through digital means or non-traditional venues. Additionally, The Fresh Monkee may develop restaurants in adjacent or nearby territories, which could potentially impact market overlap.

Competitors

Below are some of

The Fresh Monkee

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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1

New
+
n.a.
n.a.

$50,000

$155,000

$317,000

n.a.

$595,000

$xxx,xxx

74.9%

xx%

n.a.

n.a.

xx%

n.a.

Competitors

The Fresh Monkee

The Fresh Monkee is a health food franchise offering smoothies, cold-pressed juices, bowls, and wellness beverages, serving health-conscious consumers, and known for clean ingredients, transparency, and energetic brand presence.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$155,000 - $317,000

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000

fresh&co

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

Franchisees

?

4
+
100%
100%
Investment

?

$588,000 - $1,386,000

Kale Me Crazy

Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.

Franchisees

?

22
+
10%
10%
Investment

?

$321,000 - $572,000

Uncle Sharkii

Uncle Sharkii is a Hawaiian-inspired poke bowl franchise offering fresh seafood, boba tea, and healthy meal options.

Franchisees

?

6
+
n.a.
n.a.
Investment

?

$90,000 - $300,000