The B-12 Store offers vitamin B-12 injections and other wellness products, helping customers improve their health and energy levels.
KEY FRANCHISE STATS
Franchisees
?
47
+
18%
18%
Franchise fee
?
$50,000
Investment
?
$81,000 - $223,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Established in 2014, The B-12 Storehas carved out a unique space in the health and wellness industry by focusing on high-impact vitamin therapies. With over 50 locations nationwide, the brand continues to grow by offering targeted, results-driven wellness solutions.
The franchise provides an array of injectable supplements such as B-12, D3, Glutathione, and Lipotropic blends—all designed to support energy levels, immune function, and overall vitality. These products cater to individuals seeking fast, effective ways to boost their health.
What truly distinguishes The B-12 Store is its commitment to quality and professionalism. Every injection is administered by trained medical personnel, ensuring not only safety but also maximum nutrient absorption. This clinical approach delivers measurable benefits that set the brand apart from typical supplement retailers.
Initial investment
The initial investment required for a The B-12 Store franchise is
$81,000 - $223,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Travel & Living Expenses While Attending Initial Training
$1,000 – $2,500
Real Estate Improvements
$2,000 – $15,000
Rent & Security Deposit
$2,500 – $10,000
Leasehold Improvements
$1,000 – $5,000
Furniture, Office Equipment & Software
$5,000 – $10,000
Signs
$5,000 – $10,000
Licenses
$500 – $1,500
Grand Opening
$1,500 – $2,000
Marketing
$500 – $2,000
Insurance
$50 – $200
Legal Fees
$1,000 – $5,000
Additional Funds (3 months of operating expenses)
$10,000 – $30,000
Miscellaneous Opening Costs
$1,000 – $5,000
TOTAL ESTIMATED INITIAL INVESTMENT
$81,050 – $223,200
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Travel & Living Expenses While Attending Initial Training
$1,000 – $2,500
Real Estate Improvements
$2,000 – $15,000
Rent & Security Deposit
$2,500 – $10,000
Leasehold Improvements
$1,000 – $5,000
Furniture, Office Equipment & Software
$5,000 – $10,000
Signs
$5,000 – $10,000
Licenses
$500 – $1,500
Grand Opening
$1,500 – $2,000
Marketing
$500 – $2,000
Insurance
$50 – $200
Legal Fees
$1,000 – $5,000
Additional Funds (3 months of operating expenses)
$10,000 – $30,000
Miscellaneous Opening Costs
$1,000 – $5,000
TOTAL ESTIMATED INITIAL INVESTMENT
$81,050 – $223,200
Franchise Disclosure Document
Below is The B-12 Store's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
The B-12 Store had 48 total units in 2024, of which 47 were franchised-owned and 1 company-owned.
The B-12 Store franchise provides a structured training program designed to equip franchisees with the knowledge and skills necessary to operate a successful wellness retail location. The training covers both administrative and clinical aspects of the business, ensuring that franchisees understand the full scope of daily operations.
Initial Franchise Training Program – This program takes place at The B-12 Store’s corporate headquarters or at another designated training site. It typically spans several days and includes in-depth instruction on business operations, customer service protocols, inventory management, and point-of-sale systems.
Clinical Training Program – Since The B-12 Store offers wellness injections and health-focused services, this program is essential for ensuring compliance and safety. Franchisees and their licensed healthcare professionals receive training on how to administer B-12 shots and other related injections, as well as on how to follow state-specific regulatory guidelines.
On-site Opening Support – Around the time of the store’s launch, the franchisor may provide additional hands-on assistance at the franchisee’s location. This includes helping with setup, workflow optimization, and initial customer interactions to ensure a smooth opening.
Territory Protection
The B-12 Store franchise does offer territory protection to its franchisees. This means that each franchisee is granted an exclusive area in which no other B-12 Store location will be established by either the franchisor or another franchisee.
The specific boundaries of this protected territory are defined in the Franchise Agreement and are based on factors such as population density and market potential.The protected territory helps franchisees maximize their local market opportunity without concern of immediate competition from within the brand.
However, The B-12 Store may reserve the right to sell products online or through alternative channels that may serve customers outside of the franchisee’s physical location. This structure is designed to support local success while allowing the brand to grow and maintain visibility across wider regions.
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