Flower Tent

Flower Tent Franchise FDD, Costs & Fees (2025)

Flower Tent is a seasonal retail franchise specializing in the outdoor sale of fresh flowers and hanging baskets, operating temporary tent locations in high-traffic areas.

Flower Tent is a unique seasonal flower retail franchise that brings vibrant blooms directly to communities through its iconic outdoor tent locations. Founded in 1992 by Tom Ansilio in Wyoming, Pennsylvania, the concept was inspired by his earlier ventures in mobile retail.

Recognizing the potential of temporary, high-traffic setups, Ansilio transitioned to selling flowers, capitalizing on the demand for convenient, fresh floral products. The franchise began offering opportunities to entrepreneurs in 2009 and is headquartered in West Wyoming, Pennsylvania.

Operating primarily during the spring season, Flower Tent franchises offer a variety of bedding plants, hanging baskets, and potted flowers.

What sets Flower Tent apart is its status as the only national flower franchise with a proven, technology-resistant model. By utilizing temporary tent setups in strategic, high-visibility locations, the franchise minimizes traditional retail expenses while maximizing customer engagement.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Insurance Deposits and Premiums	$500 – $1,000
Equipment	$9,000 – $13,000
POS System	$1,000 – $1,500
Real Estate and Improvements per Selling Season	$1,500 – $5,000
Signage	$300 – $800
Zoning	$10 – $1,500
Tent	$2,500 – $12,500
Opening Supplies	$100 – $1,000
Opening Inventory	$2,000 – $9,000
Utility, Water, and Telephone deposits, hookups, and fees	$0 – $200
Licenses and Permits	$40 – $100
Additional Funds – First Selling Season	$500 – $3,000
Professional Fees	$0 – $2,000
Travel Expenses for Training	$150 – $1,500
Initial Franchise Fee	$29,900
Total	$47,500 – $82,000

Type of Expenditure	Amount
Insurance Deposits and Premiums	$500 – $1,000
Equipment	$9,000 – $13,000
POS System	$1,000 – $1,500
Real Estate and Improvements per Selling Season	$1,500 – $5,000
Signage	$300 – $800
Zoning	$10 – $1,500
Tent	$2,500 – $12,500
Opening Supplies	$100 – $1,000
Opening Inventory	$2,000 – $9,000
Utility, Water, and Telephone deposits, hookups, and fees	$0 – $200
Licenses and Permits	$40 – $100
Additional Funds – First Selling Season	$500 – $3,000
Professional Fees	$0 – $2,000
Travel Expenses for Training	$150 – $1,500
Initial Franchise Fee	$29,900
Total	$47,500 – $82,000

Flower Tent

2024

Franchise Disclosure Document

Number of units

Training

Flower Tent provides a hands-on training program designed to prepare franchisees for operating their flower retail businesses. Here are the structured components of the training:

Initial Training Program: Franchisees must complete a mandatory two-day training program before opening their first Flower Tent Business. The program includes classroom instruction and two to three days of greenhouse visits, focused on operations and administration.
Training Costs and Access: There is no tuition fee for the franchisee and one trainee to attend the training program. Additional trainees may be charged a reasonable tuition fee. Travel, lodging, and wage expenses are the responsibility of the franchisee.
Program Content: The training covers point-of-sale system and iPad use, equipment and signage setup, tent operations, staffing, product receiving, and plant care. It consists of approximately 8 hours of classroom training and multiple hours of hands-on, on-the-job training conducted at the Flower Tent offices in West Wyoming, Pennsylvania.
Training Staff: The program is led by experienced personnel including the Vice President, President, and Operations Manager, each with extensive years of experience in training flower tent operators.

Territory Protection

Flower Tent offers its franchisees a defined "Protected Territory" for each Flower Tent Business. This territory is identified and approved by the franchisor prior to the business opening and is detailed in the Franchise Agreement. Franchisees must operate each business within this designated area, ensuring a structured approach to market division.

While the franchisor accepts the site and designates the Protected Territory, it does not guarantee that other Flower Tent Businesses or company-operated locations won't exist nearby.

However, the acceptance and formal identification of a specific operational territory offer a form of territorial clarity. This system helps minimize internal competition and supports focused local marketing and sales efforts.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2009

Franchisees

-21%

Franchise fee

$29,900

Investment

$48,000 - $82,000

Revenue (AUV)

$106,000