Flower Tent is a unique seasonal flower retail franchise that brings vibrant blooms directly to communities through its iconic outdoor tent locations. Founded in 1992 by Tom Ansilio in Wyoming, Pennsylvania, the concept was inspired by his earlier ventures in mobile retail.
Recognizing the potential of temporary, high-traffic setups, Ansilio transitioned to selling flowers, capitalizing on the demand for convenient, fresh floral products. The franchise began offering opportunities to entrepreneurs in 2009 and is headquartered in West Wyoming, Pennsylvania.
Operating primarily during the spring season, Flower Tent franchises offer a variety of bedding plants, hanging baskets, and potted flowers.
What sets Flower Tent apart is its status as the only national flower franchise with a proven, technology-resistant model. By utilizing temporary tent setups in strategic, high-visibility locations, the franchise minimizes traditional retail expenses while maximizing customer engagement.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Below are some of
Flower Tent
key competitors in the
Other Retail
sector.
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$29,900
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$106,000
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Flower Tent provides a hands-on training program designed to prepare franchisees for operating their flower retail businesses. Here are the structured components of the training:
Flower Tent offers its franchisees a defined "Protected Territory" for each Flower Tent Business. This territory is identified and approved by the franchisor prior to the business opening and is detailed in the Franchise Agreement. Franchisees must operate each business within this designated area, ensuring a structured approach to market division.
While the franchisor accepts the site and designates the Protected Territory, it does not guarantee that other Flower Tent Businesses or company-operated locations won't exist nearby.
However, the acceptance and formal identification of a specific operational territory offer a form of territorial clarity. This system helps minimize internal competition and supports focused local marketing and sales efforts.
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