Aaron’s Sales & Lease Ownership is a retail and lease-to-own franchise offering furniture, appliances, electronics and home goods through flexible lease ownership and purchase options, serving cost-conscious consumers and entrepreneurs, and known for accessible payment plans, strong brand legacy, multi-channel retail and established franchise system.
KEY FRANCHISE STATS
Franchisees
?
224
+
-2%
-2%
Franchise fee
?
$35,000
Investment
?
$307,000 - $838,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Aaron’s is a specialty retail franchise where customers lease and buy household merchandise such as furniture, consumer electronics, and home appliances through a lease-to-own model. Stores primarily serve shoppers who prefer not to purchase with cash or traditional credit, offering structured payment plans with the option to return leased items without further payment obligations or penalties.
Founded in 1955 by entrepreneur R. Charles Loudermilk, Sr. and headquartered in Atlanta, the brand built its system around standardized store operations, merchandising, and customer account management. Franchisees operate under the Aaron’s Sales & Lease Ownership marks and are responsible for coordinating repair service on leased products until the customer either acquires ownership or returns the item.
Initial investment
The initial investment required for a Aaron's franchise is $307,000 - $838,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Fee
$35,000
Real Estate
$3,800 to $20,000
Leasehold Improvements
$8,000 to $275,000
Signs
$20 to $225
Computer Equipment Lease
$50 to $150
Computer Equipment
$11,800 to $15,000
Equipment and Fixtures
$12,500 to $20,000
Delivery Vehicle
$1,500 to $7,600
Insurance
$6,500 to $11,000
Cyber Liability Insurance
$5,000 to $30,000
Travel and Living Expenses While Training
$1,000 to $4,000
Pre-Opening Advertising
$2,000 to $5,000
Grand Opening Event Advertising
$0 to $15,000
Initial Inventory
$120,000 to $160,000
Additional Funds - 6 to 15 Months
$100,000 to $240,000
Total Estimated Initial Investment
$307,170 to $837,975
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Type of Expenditure
Amount
Initial Fee
$35,000
Real Estate
$3,800 to $20,000
Leasehold Improvements
$8,000 to $275,000
Signs
$20 to $225
Computer Equipment Lease
$50 to $150
Computer Equipment
$11,800 to $15,000
Equipment and Fixtures
$12,500 to $20,000
Delivery Vehicle
$1,500 to $7,600
Insurance
$6,500 to $11,000
Cyber Liability Insurance
$5,000 to $30,000
Travel and Living Expenses While Training
$1,000 to $4,000
Pre-Opening Advertising
$2,000 to $5,000
Grand Opening Event Advertising
$0 to $15,000
Initial Inventory
$120,000 to $160,000
Additional Funds - 6 to 15 Months
$100,000 to $240,000
Total Estimated Initial Investment
$307,170 to $837,975
Franchise Disclosure Document
Below is Aaron's's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Aaron's had 1183 total units in 2025, of which 224 were franchised-owned and 959 company-owned.
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