Flowerama Franchise FDD, Costs & Fees (2025)

Flowerama offers floral arrangements and gifts, providing beautiful and fresh flowers for various occasions and expressions of sentiment.

KEY FRANCHISE STATS

Franchisees

?

36
+
0%
0%
Franchise fee

?

$35,000
Investment

?

$227,000 - $1,095,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.

Flowerama is a well-established floral and gift shop franchise, known for offering fresh cut flowers, floral arrangements, plants, and unique gifts. The franchise was founded in 1967, building on a family legacy in the floral industry. It was originally established in Cedar Falls, Iowa, which remains the location of its corporate headquarters.

Flowerama began franchising in 1970, allowing other entrepreneurs to replicate the brand's success. What sets Flowerama apart from its competitors is its focus on providing high-quality floral products at affordable prices, coupled with exceptional customer service.

The franchise also emphasizes the importance of local ownership and community engagement, which has helped it build a strong, loyal customer base. The franchise offers a wide range of products, including fresh flowers, tropical plants, silk and dried arrangements, and gift items.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Flowerama offers 5 types of franchises:

Type Initial Investment Range
Standard Flowerama Center Franchise (Real Estate Leased) $227,000 to $741,000
Standard Flowerama Center Franchise (Real Estate Purchased) $502,000 to $1,095,000
Start-Up Co-Brand Flowerama Center (Real Estate Leased) $227,000 to $741,000
Start-Up Co-Brand Flowerama Center (Real Estate Purchased) $502,000 to $1,095,000
Fruit Bouquets Program $18,500 to $53,500

We are summarizing below the main costs associated with opening a Standard Flowerama Center franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Standard Flowerama Center

Type of Expenditure Real Estate Leased ($) Real Estate Purchased ($)
Initial Franchise Fee $17,500 - $35,000 $17,500 - $35,000
Travel and Living Expenses while Training $1,000 - $4,000 $1,000 - $4,000
Leasehold and Improvements $40,000 - $265,000 N/A
Land & Building N/A $325,000 - $750,000
Equipment $35,000 - $50,000 $35,000 - $50,000
Fixtures $20,000 - $40,000 $20,000 - $40,000
Signs $10,000 - $15,000 $10,000 - $15,000
Awnings $7,500 - $40,000 $7,500 - $35,000
Opening Merchandise Inventory $25,000 - $50,000 $25,000 - $30,000
Opening Supply Inventory $6,000 - $8,000 $6,000 - $8,000
Lease Charges – 3 Months Pre-Paid Rent & Security Deposit $10,000 - $24,000 N/A
Miscellaneous Opening Costs $5,000 - $10,000 $5,000 - $10,000
Insurance $9,000 - $15,000 $9,000 - $13,000
Additional Funds - 3 months $36,000 - $150,000 $36,000 - $70,000
Vehicle $5,000 - $35,000 $5,000 - $35,000
TOTAL $227,000 - $741,000 $502,000 - $1,095,000

Flowerama offers 5 types of franchises:

Type Initial Investment Range
Standard Flowerama Center Franchise (Real Estate Leased) $227,000 to $741,000
Standard Flowerama Center Franchise (Real Estate Purchased) $502,000 to $1,095,000
Start-Up Co-Brand Flowerama Center (Real Estate Leased) $227,000 to $741,000
Start-Up Co-Brand Flowerama Center (Real Estate Purchased) $502,000 to $1,095,000
Fruit Bouquets Program $18,500 to $53,500

We are summarizing below the main costs associated with opening a Standard Flowerama Center franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Standard Flowerama Center

Type of Expenditure Real Estate Leased ($) Real Estate Purchased ($)
Initial Franchise Fee $17,500 - $35,000 $17,500 - $35,000
Travel and Living Expenses while Training $1,000 - $4,000 $1,000 - $4,000
Leasehold and Improvements $40,000 - $265,000 N/A
Land & Building N/A $325,000 - $750,000
Equipment $35,000 - $50,000 $35,000 - $50,000
Fixtures $20,000 - $40,000 $20,000 - $40,000
Signs $10,000 - $15,000 $10,000 - $15,000
Awnings $7,500 - $40,000 $7,500 - $35,000
Opening Merchandise Inventory $25,000 - $50,000 $25,000 - $30,000
Opening Supply Inventory $6,000 - $8,000 $6,000 - $8,000
Lease Charges – 3 Months Pre-Paid Rent & Security Deposit $10,000 - $24,000 N/A
Miscellaneous Opening Costs $5,000 - $10,000 $5,000 - $10,000
Insurance $9,000 - $15,000 $9,000 - $13,000
Additional Funds - 3 months $36,000 - $150,000 $36,000 - $70,000
Vehicle $5,000 - $35,000 $5,000 - $35,000
TOTAL $227,000 - $741,000 $502,000 - $1,095,000

Franchise Disclosure Document

Create an account to access and download this FDD. For more information, see our plans here.

Number of units

Training 

Flowerama Franchise provides a comprehensive training program designed to equip franchisees with the knowledge and skills needed to successfully operate their floral business. 

  1. Initial Training Program: This includes both classroom instruction and hands-on experience, covering essential areas such as floral design, inventory management, customer service, and sales techniques.
  2. Marketing and Financial Management Training: Franchisees receive guidance on effective marketing strategies and financial management, ensuring they can attract customers and maintain profitable operations.
  3. Ongoing Support and Development: Flowerama provides continuous support and development opportunities, helping franchisees stay up-to-date with industry trends, product selection, and operational best practices.
  4. Operational Assistance: Access to an experienced team of professionals who offer ongoing assistance with marketing campaigns, product selection, and day-to-day operational challenges.

Territory Protection

Flowerama offers territory protection to its franchisees, ensuring that each franchise owner operates within an exclusive geographic area. This protection is designed to prevent other Flowerama franchises from opening in the same region, allowing franchisees to build their customer base without internal competition.

The specifics of the territory are determined based on market factors such as population density and local demand for floral products.

This territorial exclusivity is a significant advantage for franchisees, as it helps to secure their investment by limiting competition within the brand. It allows franchisees to focus on growing their business and establishing strong relationships within their community.

Competitors

Below are some of

Flowerama

key competitors in the

Other Retail

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

36

New
+
0%
0%

$35,000

$227,000

$1,095,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Gasket Guy

Gasket Guy is a B2B service franchise offering refrigeration gasket replacement and related kitchen hardware services, serving restaurants, commercial kitchens, and foodservice operators, and known for mobile on-site installation, quick turnaround, and helping clients maintain efficient, compliant cold-storage equipment.

Franchisees

?

31
+
72%
72%
Investment

?

$80,000 - $361,000
Retail
Other Retail

Conroy

Conroy is a floral retail franchise offering fresh flower arrangements, plants, and gift items, serving everyday and occasion-based gift customers, and known for its connection to the 1-800-Flowers network, neighborhood storefronts, and convenient same-day local delivery.

Franchisees

?

24
+
-4%
-4%
Investment

?

$19,000 - $54,000

ColorTyme

ColorTyme is a rent-to-own franchise providing furniture, appliances, electronics, and computers through flexible payment plans and no-credit-needed options, offering turnkey operations and customer-focused financing solutions.

Franchisees

?

28
+
-7%
-7%
Investment

?

$363,000 - $570,000
Retail
Other Retail

Flower Tent

Flower Tent is a seasonal retail franchise specializing in the outdoor sale of fresh flowers and hanging baskets, operating temporary tent locations in high-traffic areas.

Franchisees

?

33
+
-21%
-21%
Investment

?

$48,000 - $82,000

The B-12 Store

The B-12 Store offers vitamin B-12 injections and other wellness products, helping customers improve their health and energy levels.

Franchisees

?

47
+
18%
18%
Investment

?

$81,000 - $223,000
Retail
Other Retail

Smoker's Destiny Smoke Shop

Smoker's Destiny Smoke Shop offers a variety of smoking and vaping products, including premium cigars, accessories, and e-liquids.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$346,000 - $779,000
Retail
Other Retail

Our latest newsletters

Franchising 101

Is This Franchise the Right Fit for You?

December 15, 2025
Due Diligence & Decision-Making

Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.

Franchisee Validation: Interviews, Reference Checking, Site Visits

December 15, 2025
Due Diligence & Decision-Making

Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.

How to Evaluate a Franchise Opportunity (Industry, Brand Strength, Market Fit)

December 15, 2025
Due Diligence & Decision-Making

Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.

Building a Franchise Business Plan & Pro Forma Financials

December 15, 2025
Costs, Fees and Financing

A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.