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Flowerama is a well-established floral and gift shop franchise, known for offering fresh cut flowers, floral arrangements, plants, and unique gifts. The franchise was founded in 1967, building on a family legacy in the floral industry. It was originally established in Cedar Falls, Iowa, which remains the location of its corporate headquarters.
Flowerama began franchising in 1970, allowing other entrepreneurs to replicate the brand's success. What sets Flowerama apart from its competitors is its focus on providing high-quality floral products at affordable prices, coupled with exceptional customer service.
The franchise also emphasizes the importance of local ownership and community engagement, which has helped it build a strong, loyal customer base. The franchise offers a wide range of products, including fresh flowers, tropical plants, silk and dried arrangements, and gift items.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Flowerama offers 5 types of franchises:
We are summarizing below the main costs associated with opening a Standard Flowerama Center franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Flowerama offers 5 types of franchises:
We are summarizing below the main costs associated with opening a Standard Flowerama Center franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Create an account to access and download this FDD. For more information, see our plans here.
Flowerama Franchise provides a comprehensive training program designed to equip franchisees with the knowledge and skills needed to successfully operate their floral business.
Flowerama offers territory protection to its franchisees, ensuring that each franchise owner operates within an exclusive geographic area. This protection is designed to prevent other Flowerama franchises from opening in the same region, allowing franchisees to build their customer base without internal competition.
The specifics of the territory are determined based on market factors such as population density and local demand for floral products.
This territorial exclusivity is a significant advantage for franchisees, as it helps to secure their investment by limiting competition within the brand. It allows franchisees to focus on growing their business and establishing strong relationships within their community.
Below are some of
Flowerama
key competitors in the
Other Retail
sector.

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Gasket Guy is a B2B service franchise offering refrigeration gasket replacement and related kitchen hardware services, serving restaurants, commercial kitchens, and foodservice operators, and known for mobile on-site installation, quick turnaround, and helping clients maintain efficient, compliant cold-storage equipment.
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Conroy is a floral retail franchise offering fresh flower arrangements, plants, and gift items, serving everyday and occasion-based gift customers, and known for its connection to the 1-800-Flowers network, neighborhood storefronts, and convenient same-day local delivery.
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ColorTyme is a rent-to-own franchise providing furniture, appliances, electronics, and computers through flexible payment plans and no-credit-needed options, offering turnkey operations and customer-focused financing solutions.
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Flower Tent is a seasonal retail franchise specializing in the outdoor sale of fresh flowers and hanging baskets, operating temporary tent locations in high-traffic areas.
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The B-12 Store offers vitamin B-12 injections and other wellness products, helping customers improve their health and energy levels.
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Smoker's Destiny Smoke Shop offers a variety of smoking and vaping products, including premium cigars, accessories, and e-liquids.
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