KEY FRANCHISE STATS
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$1,150,000
Salsarita’s Fresh Mexican Grill has carved out a strong presence in the fast-casual dining world with its focus on authentic Mexican flavors. Launched in 2000 by founders Carlos Arana and Chris Davenport, the brand opened its first restaurant in Charlotte, North Carolina, where it still operates its headquarters today.
The chain is known for its wide-ranging menu that lets customers personalize burritos, tacos, quesadillas, nachos, tortilla-crusted pizzas, and salads, all prepared with fresh, high-quality ingredients and zesty salsas. Salsarita’s began franchising in 2000, steadily growing its footprint across the eastern United States.
One of Salsarita’s key strengths is its flexible restaurant format, which includes traditional stand-alone stores with drive-thru service, as well as outlets in airports, transit hubs, college campuses, and sports venues. This versatility has broadened its reach and attracted a diverse customer base.
Although the brand operated 72 locations in 2015, by 2023, its franchised network had scaled to 58 locations in 13 states. Despite the shift, Salsarita’s remains dedicated to serving flavorful, made-to-order Mexican dishes in a lively, family-friendly setting.
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Below are some of
Salsarita's
key competitors in the
Mexican
sector.
56
5% - 6%
$371,000
-
$856,000
$1,150,000
n.a.
$xxx,xxx
n.a.
n.a.
Salsarita’s provides a comprehensive set of training programs to support its franchisees:
Salsarita’s offers its franchisees a “Protected Territory,” typically defined as a one-mile radius around the franchise location, except in urban or non-traditional settings where it may be limited to the building itself.
As long as the franchisee complies with the agreement, Salsarita’s will not allow other Salsarita’s Fresh Mexican Grill restaurants within this territory. However, the franchise agreement does not give the franchisee any rights or first options to develop additional franchises in neighboring areas.
While Salsarita’s grants this limited protection, it retains the right to operate or license others to operate outside the Protected Territory, including through non-traditional channels like airports or stadiums.
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