Sweet & Sassy is a beauty-retail and salon franchise offering tween-targeted hair, makeup and spa services, serving pre-teen and teen girls plus families, and known for fun theme décor, age-appropriate offerings and community event-friendly model.
KEY FRANCHISE STATS
Franchisees
?
15
+
15%
15%
Franchise fee
?
$49,500
Investment
?
$279,000 - $564,000
Revenue (AUV)
?
Undisclosed
$492,000
+
17.4%
17.4%
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Sweet & Sassy is a kid-centered salon, spa, and party venue that first opened its doors in 2004 in Southlake, Texas. The brand was launched after founder Dixie Drake-Clarke recognized that traditional children’s salons often felt plain and lacked the excitement young clients were looking for.
Her idea was to build a lively, confidence-boosting destination where children could enjoy stylish haircuts, fun mini-spa services, ear piercing, and themed celebrations in a glamorous setting created specifically for them.
The company operates from its headquarters in Colleyville, Texas and began offering franchise opportunities in 2005. Since then, Sweet & Sassy has grown into multiple states throughout the U.S.
Focused mainly on young girls, the franchise provides a wide mix of services—including haircut packages, makeover experiences, birthday parties, and a selection of retail items such as accessories and beauty products.
What sets Sweet & Sassy apart is its all-in-one model. By blending salon services, spa treatments, retail shopping, and party experiences in one location, it creates a fully immersive environment rather than a stand-alone salon.
Initial investment
The initial investment required for a Sweet & Sassy franchise is
$279,000 - $564,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Sweet & Sassy offers 3 types of franchises:
Type of Franchise
Initial Investment Range
SWEET & SASSY Standard Store Franchise
$444,000 to $564,000
SWEET & SASSY Satellite Store Franchise
$322,360 to $381,360
SWEET & SASSY Destination Store Franchise
$278,560 to $343,360
We are summarizing below the main costs associated with opening a SWEET & SASSY Standard Store franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$49,500
Real Estate and Improvements
$282,000 to $360,000
Design and Architecture
$18,000 to $20,000
Rent (three months) and Security Deposit
$18,000 to $22,000
Operating Supplies
$16,000 to $22,000
Electronics and POS System
$5,000 to $8,000
Initial Inventory
$12,000 to $25,000
Grand Opening Expense
$4,000 to $6,000
Insurance
$1,500 to $2,500
Vehicle
$0 to $10,000
Initial Training Costs
$3,000 to $4,000
Additional Funds (three months)
$35,000
Total Estimated Initial Investment
$444,000 to $564,000
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Sweet & Sassy offers 3 types of franchises:
Type of Franchise
Initial Investment Range
SWEET & SASSY Standard Store Franchise
$444,000 to $564,000
SWEET & SASSY Satellite Store Franchise
$322,360 to $381,360
SWEET & SASSY Destination Store Franchise
$278,560 to $343,360
We are summarizing below the main costs associated with opening a SWEET & SASSY Standard Store franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$49,500
Real Estate and Improvements
$282,000 to $360,000
Design and Architecture
$18,000 to $20,000
Rent (three months) and Security Deposit
$18,000 to $22,000
Operating Supplies
$16,000 to $22,000
Electronics and POS System
$5,000 to $8,000
Initial Inventory
$12,000 to $25,000
Grand Opening Expense
$4,000 to $6,000
Insurance
$1,500 to $2,500
Vehicle
$0 to $10,000
Initial Training Costs
$3,000 to $4,000
Additional Funds (three months)
$35,000
Total Estimated Initial Investment
$444,000 to $564,000
Franchise Disclosure Document
Below is Sweet & Sassy's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Sweet & Sassy had 16 total units in 2024, of which 15 were franchised-owned and 1 company-owned.
The Sweet & Sassy franchise offers a comprehensive training program to prepare franchisees and their staff for successful operations. Below is a breakdown of the training provided by the franchisor:
Initial Training Program: The franchisor provides an initial training program that must be completed by the franchisee and their General Manager (or an alternate designated individual). This training must be completed before the business begins operations. The training is held at a location designated by the company, and while there is no fee for the first two attendees, additional training may incur fees.
Opening Assistance: The franchisor sends an operations specialist for three to five days to assist with both pre-opening and post-opening tasks. This support includes supervision and hands-on guidance to ensure the store launches smoothly and operates according to company standards.
Employee Training by Franchisee: The franchisee is responsible for training their staff on customer service, the use and display of company trademarks, and the handling of confidential materials. Employees must be adequately trained to maintain high service standards and uphold the brand’s image.
Territory Protection
Sweet & Sassy grants franchisees a Designated Area in which they are authorized to operate, but this does not constitute an exclusive territory. Franchisees may face competition from other franchisees, company-owned stores, or businesses under different brands, even within their own Designated Area.
The franchisor retains broad rights to open other outlets and distribute products through various channels, including inside the Designated Area.
Furthermore, Sweet & Sassy specifically excludes “Captive Markets” from the Designated Area, such as airports, malls, or entertainment venues. The franchisor also reserves the right to market and sell to customers within a franchisee’s territory through catalogs, websites, or other direct channels.
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