Face Foundrie is a focused facial bar franchise founded in 2019 in Edina, Minnesota. Established by Michele Henry, a successful entrepreneur and former boutique owner, the brand launched its first location in March 2019.

It quickly evolved into a franchise concept, with the company officially forming Face Foundrie Franchising, LLC in April 2020 and beginning franchise sales in May 2020.

Headquartered in Eden Prairie, Minnesota, Face Foundrie began franchising across the United States in 2020–2021.

Face Foundrie offers a menu of express skincare services, including focused facials (20–50 minutes), brow and lash treatments, waxing, plus proprietary skincare products.

Its efficient, modern approach combines three revenue streams—services, memberships, and product sales—at approachable price points in a luxury-like spa environment. With six proprietary skincare lines and advanced treatments like facial cupping and cryotherapy, the brand stands out from traditional spas.

Training

Face Foundrié provides a detailed and multi-phase training program to ensure that franchisees and their staff are thoroughly equipped to manage their Facial Bar operations:

1. Initial Training Program: Conducted at the franchisor's headquarters or virtually, this includes nine days of in-person sessions and four days of online modules for Operating Partners and Salon Managers. Estheticians must also complete relevant portions before launch.
2. Online Prework and Instruction: Includes onboarding calls, esthetics modules, operations, technology (POS), management tools, inventory, accounting, and product/service overview delivered virtually. Each topic comes with specific classroom hours to ensure comprehensive coverage.
3. Ongoing Education and Certifications: Franchisees and their personnel may be required to attend conferences, webinars, trade shows, and complete certification programs as determined by the franchisor. These are designed to reinforce brand standards and ensure continuous improvement.
4. Supplemental and Advisory Training: If necessary, additional training or onsite assistance may be provided for a fee. Successor Operating Partners or Salon Managers must complete a version of the initial training within 30 days of appointment.

Territory Protection

Face Foundrié provides franchisees with a limited Protected Territory, which is defined during the site approval process and outlined in the Franchise Agreement. While the franchisor will not open or license another Face Foundrié Facial Bar within this specific area, this protection is subject to several exceptions.

The franchisor retains the right to operate or license other businesses using different names or systems, even within the franchisee's Protected Territory. Additionally, if the franchisee has not been assigned a defined territory at the time of signing, no territorial protection applies until one is approved and established.