Clean Your Dirty Face® is a facial-bar franchise founded in 2015 in Chicago, Illinois. The brand is headquartered at 706 N. Wells Street, Chicago, IL 60654. It began franchising the same year and has expanded across the United States with a focus on convenient skincare services.

The franchise offers express professional facials designed to be completed in about 30 minutes. Each service uses the brand’s own clean, non-toxic skincare products, allowing clients to maintain results with items they can purchase for home use.

The business was created to make regular skincare accessible, simple and affordable for everyday consumers.

Clean Your Dirty Face® differentiates itself from traditional spas through its streamlined facial-bar model, transparent pricing and membership-focused structure. The experience is built around speed, consistency and an approachable environment, similar to modern blow-dry bars and nail salons but focused entirely on skincare.

Training

Clean Your Dirty Face provides a detailed and structured training program for franchisees and their staff, aimed at ensuring consistent service quality and operational standards. The program includes online and in-person components, covering a broad range of operational and technical topics.

1. Owner Training Program (Online): This component includes modules on owner operations tools, studio management, private events, marketing, graphics, social media, staff management, quality assurance, receptionist tools, client intake procedures, training tools for estheticians, and product guides.
2. Receptionist Training: Prior to opening, at least one staff member must complete a 2-day in-person receptionist training held at the corporate training center in Chicago, though virtual options may be used for replacements.
3. On-the-Job Training: Topics include intake forms and scripts, studio specials, product knowledge, add-ons, retail shelf and at-home care, incident reporting, and checkout procedures. These are conducted in person at the designated training center.
4. Skin Boss Retraining: Estheticians and operating partners may be required to attend this retraining annually. There is a fee of $750 per attendee.
5. Additional and Remedial Training: If staff fail to complete training satisfactorily, additional training may be mandated at a rate of $1,000 per 8-hour day plus expenses.

Territory Protection

Clean Your Dirty Face does not offer territory protection to its franchisees. The franchise agreement explicitly states that the franchise is non-exclusive, meaning franchisees do not receive any territorial rights or protection.

The franchisor and its affiliates retain full authority to establish other CYDF Facial Bars or similar businesses, sell related or unrelated products and services, and carry out any business activities in any location.

Franchisees may face competition from other franchisees, company-owned outlets, or various distribution channels controlled by the franchisor. There are no options or rights of first refusal provided for acquiring additional territories.