Create a free account to access this table
Sign up for free
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
2,500+ franchises
Access our entire database: 2,500+ US franchises, updated every day
Essential financial data
Royalty fees, franchise fees, investment costs and more
View 1 FDD
Our free plan allows you to access 1 FDD. Upgrade to Pro or purchase the FDD to download

Social Indoor Franchise FDD, Costs & Fees (2025)

Social Indoor specializes in digital advertising solutions for indoor spaces, offering targeted marketing campaigns to businesses looking to reach their audience in high-traffic locations such as gyms, restaurants, and waiting rooms.

Social Indoor: Transforming Digital Advertising in Captive Spaces

Social Indoor is an innovative digital advertising franchise that focuses on installing high-definition digital screens in busy indoor locations such as bars, restaurants, gyms, and nightclubs. Established in 2018 by industry expert Tony Jacobson, the company is based in Minnetonka, Minnesota.

In 2019, Social Indoor launched its franchising program to bring its cutting-edge advertising approach to more communities nationwide. Franchise owners play a key role in expanding local indoor advertising networks, handling everything from venue selection and monitor installation to selling ad space to local businesses.

What makes Social Indoor stand out in the marketplace is its emphasis on reaching audiences in settings where they are most attentive. Unlike conventional ad platforms, Social Indoor’s screens are placed in environments where ads are harder to ignore, giving advertisers a stronger chance of engaging their desired audience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000 – $85,000
Travel and Living Expenses for You During Training $800 – $2,200
Office Supplies $250 – $1,100
Furniture, Fixtures and Equipment, Supplies $0 – $4,400
Training Fee $2,500
Technology $0 – $3,300
Business Location Lease Payments – 6 Months $0
Insurance $500 – $2,200
Additional Funds – 6 Months $40,000 – $200,000
Total Estimated Initial Investment $84,050 – $300,700
Type of Expenditure Amount
Initial Franchise Fee $40,000 – $85,000
Travel and Living Expenses for You During Training $800 – $2,200
Office Supplies $250 – $1,100
Furniture, Fixtures and Equipment, Supplies $0 – $4,400
Training Fee $2,500
Technology $0 – $3,300
Business Location Lease Payments – 6 Months $0
Insurance $500 – $2,200
Additional Funds – 6 Months $40,000 – $200,000
Total Estimated Initial Investment $84,050 – $300,700

Social Indoor

2024

Franchise Disclosure Document

Number of units

Training

Social Indoor provides a well-structured training program to prepare its franchisees for operating their businesses. Here’s a breakdown of the training provided by the franchisor:

  1. Initial Training Program
    Franchisees and up to three team members attend a two-day initial training at the Social Indoor headquarters in Minnetonka, Minnesota, or via Zoom. This includes classroom and hands-on instruction in areas like ad sales, creative services, display services, monitor installations, and national sales.
  2. Ongoing Training and Support
    After the initial program, the franchisee receives weekly continuing training for 90–120 days, a field visit with a venue specialist, and additional one-on-one software training. This ongoing support helps ensure that the franchisee becomes proficient in operating the business successfully.
  3. Mandatory Additional Training
    Franchisees may be required to attend up to two additional training sessions per year, with each session capped at a $500 registration fee per person (excluding travel and living costs). These sessions help keep the franchisee updated on the latest operational standards and practices.
  4. Annual Convention
    Social Indoor may hold an annual convention that franchisees are encouraged or required to attend. The event serves to build community, share success stories, and provide further operational insights.

Territory Protection

Social Indoor grants its franchisees the right to operate within a specific Designated Territory, classified as metro, micro, or rural based on U.S. census data. While franchisees can solicit and service clients within this territory, they may not market or sell outside it without written permission from the franchisor. However, Social Indoor retains the right to manage national accounts across all territories and may allow other franchisees or the corporate office to service clients within a territory under certain conditions.

Even though Social Indoor limits franchisee activity to their own territory, it does not offer full exclusivity or absolute protection. The franchisor and its affiliates reserve the right to sell products or services under other brands or marks, and franchisees may face competition from national sales programs. Additionally, failure to meet minimum performance standards could result in a reduction of territory or even termination of the franchise agreement.

Competitors

Below are some of

Social Indoor

key competitors in the

Marketing

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

51

New
+
28%
28%

$40,000 - $85,000

$84,000

$301,000

n.a.

$218,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

RedKnight

RedKnight is a marketing-services franchise offering lead generation, digital advertising, and AI-driven revenue operations, serving local businesses seeking performance marketing support, and known for data-driven campaign management, centralized technology platforms, and recurring retainers that help clients scale customer acquisition efficiently.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$18,000 - $36,000

HerLife Magazine

HerLife Magazine is a media and publishing franchise offering local women’s lifestyle magazines featuring fashion, business, and community stories, serving female readers and advertisers, and known for turnkey publishing systems, community-focused content, and multiple print, digital, and event-driven revenue streams.

Franchisees

?

3
+
0%
0%
Investment

?

$55,000 - $100,000

Locals Love Us

Locals Love Us is a community advertising franchise offering neighborhood business rankings, print guides, and digital directories, serving local merchants and residents, and known for voter-driven “best of” lists that boost credibility, visibility, and measurable marketing results.

Franchisees

?

10
+
-9%
-9%
Investment

?

$67,000 - $92,000

Network Lead Exchange

Network Lead Exchange is a business networking franchise offering a proprietary online platform and chapter-based lead groups, serving entrepreneurs and professionals seeking referrals, and known for organized, industry-exclusive chapters that reward members with commissions for closed referral business.

Franchisees

?

36
+
112%
112%
Investment

?

$12,000 - $25,000

Tapinto

TapInto is a content-marketing and digital-franchise service offering hyper-local news websites under franchisee ownership, serving local business advertisers and community readers, and known for turnkey digital platform, recurring ad revenue and scalable model.

Franchisees

?

96
+
10%
10%
Investment

?

$7,000 - $11,000

yorCMO

yorCMO is a fractional marketing franchise offering outsourced CMO services, serving small to mid-sized businesses, and known for its proven process, back-end support, and rapid launch for marketing leaders.

Franchisees

?

29
+
107%
107%
Investment

?

$38,000 - $52,000

Our latest newsletters

Franchising 101

Is This Franchise the Right Fit for You?

December 15, 2025
Due Diligence & Decision-Making

Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.

Franchisee Validation: Interviews, Reference Checking, Site Visits

December 15, 2025
Due Diligence & Decision-Making

Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.

How to Evaluate a Franchise Opportunity (Industry, Brand Strength, Market Fit)

December 15, 2025
Due Diligence & Decision-Making

Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.

Building a Franchise Business Plan & Pro Forma Financials

December 15, 2025
Costs, Fees and Financing

A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.