Founded in 1978 by Gregory P. Muzzillo in Cleveland, Ohio, Proforma began with just a $200 investment and quickly expanded into a leading provider of printing and promotional products.
By 1986, the company started franchising, allowing entrepreneurs to offer comprehensive marketing services under the Proforma brand. Today, Proforma operates over 650 franchise offices worldwide and generates more than $500 million in annual sales.
Proforma is headquartered in Cleveland, Ohio. It offers a broad range of services, including printing solutions, branded merchandise, custom packaging, uniforms and apparel, eCommerce platforms, digital marketing, and creative design. Its services are tailored to a wide array of industries such as healthcare, education, finance, hospitality, and technology.
What sets Proforma apart is its “One Source with Infinite Resources” model.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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Proforma delivers a comprehensive and flexible training program tailored to franchisee needs to ensure proper business operation. Here are the key training components:
Proforma does not offer territory protection to its franchisees. Franchise owners do not receive an exclusive territory, specific location, radius, population size, or account exclusivity. They may face competition from other franchisees, company-owned outlets, or alternative distribution channels controlled by Proforma.
The Proforma franchise is a non-exclusive license, meaning multiple franchise owners can operate and solicit business within the same geographic area. Franchisees are also not granted rights of first refusal or the ability to acquire additional franchises automatically.
Furthermore, Proforma reserves the right to reassign or limit marketing efforts, and large volume accounts in a given area may be serviced by others, including Proforma itself.
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