Splash and Dash Groomerie & Boutique is a pet grooming and retail franchise founded in 2009 by Dan J. Barton in Palm Desert, California. Headquartered in St. Petersburg, Florida, the company began franchising in 2014.

It offers a range of services, including grooming, bathing, and pet products, through its boutique-style locations.

The franchise differentiates itself with a unique membership model that provides unlimited monthly bath and brush services for a flat fee, starting at $39.95. This approach ensures predictable revenue streams and encourages frequent customer visits.

Additionally, Splash and Dash offers a clean, fresh environment devoid of typical pet odors, enhancing the customer experience.

Training

Splash and Dash Groomerie & Boutique offers a comprehensive training program to ensure franchisees are equipped to run their business successfully. The key programs are:

1. Pre-Opening Training: This program is available to the Principal Executive and up to two employees. It includes five days of instruction at SD Franchise’s headquarters and an optional five days at a designated Splash and Dash location for an additional fee. Training covers operational, administrative, and marketing components.
2. New Franchisee Training: Required for the Principal Executive and general manager (if different from the Principal Executive), this program includes online courses, five days of in-person instruction at the headquarters, and an optional five-day on-site training session. This must be completed at least four weeks prior to opening.
3. Post-Opening Training: SD Franchise may mandate ongoing training for the Principal Executive and other employees in various formats. These sessions ensure continued alignment with system standards and operational updates.

Territory Protection

Splash and Dash offers territory protection through a “Protected Store Territory” defined in each franchise agreement. Within this area, the franchisor agrees not to open or license another Splash and Dash location offering similar goods and services.

The territory typically includes a three-mile radius or a population of 75,000 people, depending on which is smaller, and is confirmed either at the time of signing or later through a Location Acceptance Letter.

However, this protection has limitations. If a franchisee fails to meet minimum performance standards for two consecutive years, the franchisor reserves the right to reduce or eliminate territory protection.