Socks & Bottoms offers a wide range of socks and underwear for men, women, and children, providing comfortable and stylish options for everyday wear.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$46,000
Investment
?
$193,000 - $271,000
Revenue (AUV)
?
Undisclosed
$681,000
+
n.a.
n.a.
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Socks & Bottoms is a vibrant retail franchise specializing in novelty socks and underwear. Founded in 2018, the brand offers a wide range of products, including licensed sports team socks and character-themed underwear for all ages.
The company is headquartered in Belmont, Massachusetts and began franchising in 2022.
What sets Socks & Bottoms apart is its focus on fun, pop culture, and personal expression. The product lineup includes themes from Marvel, classic cartoons, and more, creating strong appeal across demographics.
Initial investment
The initial investment required for a Socks & Bottoms franchise is
$193,000 - $271,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$46,000
Rent for First 3 Months
$15,000 to $30,000
Security Deposit
$0 to $10,000
Leasehold Improvements
$20,000 to $40,000
Signage
$5,000 to $8,500
Furniture, Fixtures, and Equipment
$40,000 to $45,000
Initial Training Expenses
$3,000 to $5,000, plus employee wages (if any)
Point of Sale and Computer Hardware and Software
$2,000 to $2,500
Initial Inventory/Supplies
$50,000 to $60,000
Professional Services
$5,000 to $9,000
Promotional Expenses
$2,000 to $3,000
Insurance
$800 to $1,500
Additional Funds – For Initial 3-Month Period
$4,000 to $10,000
TOTAL
$192,800 to $270,500
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Type of Expenditure
Amount
Initial Franchise Fee
$46,000
Rent for First 3 Months
$15,000 to $30,000
Security Deposit
$0 to $10,000
Leasehold Improvements
$20,000 to $40,000
Signage
$5,000 to $8,500
Furniture, Fixtures, and Equipment
$40,000 to $45,000
Initial Training Expenses
$3,000 to $5,000, plus employee wages (if any)
Point of Sale and Computer Hardware and Software
$2,000 to $2,500
Initial Inventory/Supplies
$50,000 to $60,000
Professional Services
$5,000 to $9,000
Promotional Expenses
$2,000 to $3,000
Insurance
$800 to $1,500
Additional Funds – For Initial 3-Month Period
$4,000 to $10,000
TOTAL
$192,800 to $270,500
Franchise Disclosure Document
Below is Socks & Bottoms's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Socks & Bottoms had 8 total units in 2023, of which 0 were franchised-owned and 8 company-owned.
Socks & Bottoms delivers a comprehensive training regimen to ensure franchisee preparedness and operational consistency:
Initial Training Program: Franchisees must attend an initial management training program in Las Vegas, Nevada, prior to store opening. This training, conducted by experienced professionals, is provided at no charge for the instruction itself, but all travel, lodging, meals, and wages are the franchisee's responsibility.
Follow-Up and Opening Assistance: Franchisees receive at least two days of on-site opening assistance, ensuring proper store setup and operational readiness.
Remedial Training: If necessary, Socks & Bottoms may require on-site remedial training. This is contingent on staff availability and may involve a daily fee plus reimbursement for travel and related expenses.
Successor or Additional Personnel Training: Any new Operating Principal or Lead Manager must complete the training within a reasonable period. A reasonable fee may be charged for their participation.
Territory Protection
Socks & Bottoms does not grant exclusive territory protection to its franchisees. Each franchisee operates within a "Designated Area" approved by the franchisor, but this area is non-exclusive. Franchisees may face competition from other Socks & Bottoms franchisees, company-owned outlets, or alternative distribution channels controlled by the franchisor.
The franchisor explicitly states that it retains the right to establish additional stores, authorize franchises, or engage in other forms of distribution within any area, including a franchisee’s Designated Area.
Moreover, there is no minimum geographic size required for a Designated Area. As such, franchisees must be prepared to compete even within their designated operational region.
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