Women's clothing and accessories boutique franchise offering a curated selection of trendy and fashionable items, providing a personalized shopping experience.
KEY FRANCHISE STATS
Franchisees
?
64
+
-12%
-12%
Franchise fee
?
$40,000
Investment
?
$198,000 - $361,000
Revenue (AUV)
?
Undisclosed
$457,000
+
n.a.
n.a.
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Mainstream Boutique is a women’s fashion and accessories franchise that began in 1991 in Minnesota. Founded by Marie DeNicola, the business started as a direct-sales operation from her spare bedroom and quickly gained national attention after being featured on the Oprah Winfrey Show.
Headquartered in Minneapolis, Minnesota, the brand grew rapidly due to increasing demand for its unique retail concept.
The company began franchising in 1998 and has since expanded to over 70 boutiques across 24 states. The first franchise opened the same year, and Mainstream Boutique has continued to grow with a focus on empowering local entrepreneurs.
Mainstream Boutique offers a curated selection of women’s clothing, jewelry, accessories, and its exclusive “Mac and Me” private label. Each store delivers a personalized shopping experience tailored to its local community.
Initial investment
The initial investment required for a Mainstream Boutique franchise is
$198,000 - $361,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Fee
$20,000 - $40,000
Initial Inventory
$30,000 - $45,000
Leasehold Improvements and Store Design
$55,000 - $100,000
Construction Documents
$3,800 - $9,000
Construction Coordinator Services
$1,000 - $5,250
Signage
$10,000 - $25,000
Real Estate Deposits
$3,000 - $6,000
Travel and Living Expenses During Training
$1,000 - $2,500
POS System, Computer Hardware and Software
$5,000 - $8,600
Furniture, Fixtures, Equipment, and Retail Supplies
$25,000 - $38,000
Professional Services & Legal Review
$1,400 - $6,000
Grand Opening Advertising
$3,000 - $6,000
Additional Funds – Working Capital
$40,000 - $70,000
Total
$198,200 - $361,350
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Type of Expenditure
Amount
Initial Fee
$20,000 - $40,000
Initial Inventory
$30,000 - $45,000
Leasehold Improvements and Store Design
$55,000 - $100,000
Construction Documents
$3,800 - $9,000
Construction Coordinator Services
$1,000 - $5,250
Signage
$10,000 - $25,000
Real Estate Deposits
$3,000 - $6,000
Travel and Living Expenses During Training
$1,000 - $2,500
POS System, Computer Hardware and Software
$5,000 - $8,600
Furniture, Fixtures, Equipment, and Retail Supplies
$25,000 - $38,000
Professional Services & Legal Review
$1,400 - $6,000
Grand Opening Advertising
$3,000 - $6,000
Additional Funds – Working Capital
$40,000 - $70,000
Total
$198,200 - $361,350
Franchise Disclosure Document
Below is Mainstream Boutique's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Mainstream Boutique had 67 total units in 2025, of which 64 were franchised-owned and 3 company-owned.
Frequently Asked Questions
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Mainstream Boutique offers a well-rounded training program to prepare franchisees for successful operations. The training is structured across several formats, both in-person and virtual, and extends into ongoing support.
Initial Training Program New franchisees attend a four-day training at Mainstream’s headquarters or virtually, covering business system orientation, daily operations, inventory purchasing, merchandising, customer service, sales, and financial reporting.
Franchise Onboarding Support For the first six months post-opening, franchisees receive weekly onboarding support, including sales and inventory reviews. After this period, ongoing support continues monthly through a Franchise Coach.
Additional and Refresher Training Mainstream may offer or require additional training during the franchise term on topics like sales techniques, inventory management, trade show setup, and event planning. Franchisees are responsible for their own expenses and training fees where applicable.
Territory Protection
Mainstream Boutique provides territory protection to its franchisees through a defined Designated Territory. This area generally includes a population of approximately 100,000 people or a 10-mile radius from the franchise location.
As long as the franchisee complies with all contractual obligations, Mainstream agrees not to establish or franchise another retail store within this territory. However, this protection is subject to certain conditions and limitations.
Mainstream Boutique reserves the right to terminate territorial protection without ending the Franchise Agreement if the franchisee defaults and fails to cure the issue.
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