Plato's Closet

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Plato's Closet

Plato's Closet Franchise FDD, Costs & Fees (2025)

Retail franchise specializing in buying and selling trendy and gently used clothing and accessories for young adults, offering affordable and stylish fashion choices.

Founded in 1998 in Columbus, Ohio, Plato's Closet specializes in buying and selling gently used, name-brand clothing and accessories for teens and young adults. Franchising since 1999, it has grown to over 500 locations across North America, operating under Winmark Corporation.

Plato's Closet stands out by offering trendy, affordable fashion while promoting sustainability through clothing recycling. Its unique model allows customers to both sell their gently used items and shop for stylish, budget-friendly options.

By combining fashion-forward offerings with environmental responsibility, Plato's Closet has become a leader in the resale retail space.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Fixtures and Supplies $50,000 – $65,000
Signs $11,000 – $16,000
Security Cameras $1,500 – $4,000
Point-of-Sale (POS) System $22,200 – $29,500
Leasehold Improvements $15,000 – $22,000
Build-Out $30,000 – $55,000
Deposits and Business Licenses $5,000 – $15,000
Opening Inventory $65,000 – $80,000
Miscellaneous Pre-Opening Expenses $45,000 – $60,000
Rent – First 3 Months $17,500 – $27,500
Additional Funds – 3 Months $40,000 – $50,000
Total $327,200 – $449,000

Type of Expenditure Amount
Initial Franchise Fee $25,000
Fixtures and Supplies $50,000 – $65,000
Signs $11,000 – $16,000
Security Cameras $1,500 – $4,000
Point-of-Sale (POS) System $22,200 – $29,500
Leasehold Improvements $15,000 – $22,000
Build-Out $30,000 – $55,000
Deposits and Business Licenses $5,000 – $15,000
Opening Inventory $65,000 – $80,000
Miscellaneous Pre-Opening Expenses $45,000 – $60,000
Rent – First 3 Months $17,500 – $27,500
Additional Funds – 3 Months $40,000 – $50,000
Total $327,200 – $449,000

Franchise Disclosure Document

Competitors

Below are some of

Plato's Closet

key competitors in the

Fashion

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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515

New
+
3%
3%

$25,000

$327,000

$449,000

n.a.

$1,185,000

$xxx,xxx

64.0%

xx%

n.a.

n.a.

xx%

n.a.

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Training

Plato's Closet provides a two-part training program to its franchisees. The first session focuses on general business practices related to operating a Plato’s Closet® store. This includes training on topics such as real estate, business plan development, inventory management, and point-of-sales systems.

The second session expands on this foundation with training in sales and marketing, inventory purchasing, computer operations, and store management.

Both sessions are mandatory, and franchisees must successfully complete them to manage their stores. Additionally, the franchisor offers ongoing support such as refresher courses and seminars to enhance the franchisee's skills.

Territory Protection

Plato's Closet offers territory protection to its franchisees through a defined "Exclusive Territory" agreement. This protection ensures that during the term of the agreement, the franchisor will not allow the establishment of another Plato’s Closet store within the specified territory.

However, this exclusivity does not restrict the franchisor or its affiliates from selling products or services under different trademarks within or outside the territory, nor from selling through other channels like the internet.

While the Exclusive Territory grants certain protections, it does not guarantee market penetration or specific sales volumes. Franchisees must adhere to relocation guidelines if they wish to move their store within the development area, and the franchisor reserves the right to approve new locations based on proximity to other stores and the retail area's demographics.

Competitors

Pearce Bespoke

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46
+
4500%
4500%
Investment

?

$43,000 - $128,000
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Clothes Mentor

Clothes Mentor is a resale franchise specializing in high-quality, gently used women’s clothing, shoes, and accessories, offering stylish, affordable fashion with an emphasis on sustainability.

Franchisees

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120
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-4%
-4%
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$272,000 - $396,000
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Uptown Cheapskate

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Franchisees

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129
+
30%
30%
Investment

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$328,000 - $597,000
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Style Encore

Women's clothing and accessories resale franchise offering high-quality, gently used fashion items at affordable prices.

Franchisees

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69
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-3%
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$323,000 - $449,000
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Socks & Bottoms

Socks & Bottoms offers a wide range of socks and underwear for men, women, and children, providing comfortable and stylish options for everyday wear.

Franchisees

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0
+
n.a.
n.a.
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Scout & Molly's

Scout & Molly's offers women's boutique fashion and accessories, providing trendy and curated selections for individuals seeking unique style options.

Franchisees

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Investment

?

$319,000 - $388,000
Retail
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