In 1961, Reuben and Rose Mattus founded Häagen-Dazs in the Bronx, New York. Known for its super-premium ice cream, Häagen-Dazs entered the franchising arena in 1976, providing entrepreneurs with a chance to join their expansive global network. The brand is dedicated to quality, boasting a strong reputation for producing luxurious ice cream using only the finest ingredients.
Häagen-Dazs' franchise model is tailored for individuals with an entrepreneurial mindset and a history of success in previous ventures. While experience in retail and food businesses is advantageous, it is not a mandatory requirement for prospective franchisees.
Based in Minneapolis, Minnesota, Häagen-Dazs provides various shop formats suited to different locations, including high-street shops, malls, and airports, allowing for flexibility and the ability to attract a diverse customer base.
Häagen-Dazs shops feature an exclusive selection of over 24 premium flavors and a unique array of seasonal specialties, making them an irresistible choice for ice cream enthusiasts and a promising venture for aspiring franchisees.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Häagen-Dazs offers 3 types of franchises:
We are summarizing below the main costs associated with opening a traditional Häagen-Dazs Shop Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Häagen-Dazs offers an extensive training program designed to thoroughly prepare franchisees for establishing and operating a Häagen-Dazs Shop. This program includes initial training sessions for the designated shop manager and one additional person, focusing on key aspects of shop setup, product handling, and menu item preparation and sales. Detailed procedures and requirements for this training are provided in the Shop Operations Manual.
Initial Training
Prior to the opening of the shop, Häagen-Dazs provides free initial training for the designated shop manager and one additional person. This training aligns with Section 9.3.1, ensuring that critical personnel are fully equipped for their roles.
Remedial Training
Häagen-Dazs may require remedial training to address specific operational deficiencies. This training serves as an alternative to declaring a default or terminating the agreement for material breaches and may involve additional costs for the franchisee.
Ongoing and Refresher Training
The designated shop manager may be required to attend mid-term training after the fifth year of the term, as determined by Häagen-Dazs. Additionally, refresher training may be necessary for successive term franchises or renewal term franchises to ensure ongoing compliance with system standards.
Häagen-Dazs does not offer exclusive territories to its franchisees. This means franchisees might encounter competition from other franchisees, Häagen-Dazs-owned outlets, or other distribution channels and competitive brands managed by Häagen-Dazs.
In cases where a protected area is granted, the Franchise Agreement will specify that as long as the franchisee fulfills their contractual obligations, Häagen-Dazs will not establish or authorize another Häagen-Dazs Shop within that designated area.
However, this protection does not extend to Häagen-Dazs selling products through other distribution channels, such as grocery stores, delicatessens, convenience stores, mobile carts, restaurants, licensed retail dessert outlets, schools, and other institutional customers, both within and outside the protected area.
KEY FRANCHISE STATS
All you need to know about this franchise
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