KEY FRANCHISE STATS
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$612,000
In 1961, Reuben and Rose Mattus founded Häagen-Dazs in the Bronx, New York. Known for its super-premium ice cream, Häagen-Dazs entered the franchising arena in 1976, providing entrepreneurs with a chance to join their expansive global network. The brand is dedicated to quality, boasting a strong reputation for producing luxurious ice cream using only the finest ingredients.
Häagen-Dazs' franchise model is tailored for individuals with an entrepreneurial mindset and a history of success in previous ventures. While experience in retail and food businesses is advantageous, it is not a mandatory requirement for prospective franchisees.
Based in Minneapolis, Minnesota, Häagen-Dazs provides various shop formats suited to different locations, including high-street shops, malls, and airports, allowing for flexibility and the ability to attract a diverse customer base.
Häagen-Dazs shops feature an exclusive selection of over 24 premium flavors and a unique array of seasonal specialties, making them an irresistible choice for ice cream enthusiasts and a promising venture for aspiring franchisees.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Häagen-Dazs offers 3 types of franchises:
We are summarizing below the main costs associated with opening a traditional Häagen-Dazs Shop Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
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Häagen-Dazs offers an extensive training program designed to thoroughly prepare franchisees for establishing and operating a Häagen-Dazs Shop. This program includes initial training sessions for the designated shop manager and one additional person, focusing on key aspects of shop setup, product handling, and menu item preparation and sales. Detailed procedures and requirements for this training are provided in the Shop Operations Manual.
Initial Training
Prior to the opening of the shop, Häagen-Dazs provides free initial training for the designated shop manager and one additional person. This training aligns with Section 9.3.1, ensuring that critical personnel are fully equipped for their roles.
Remedial Training
Häagen-Dazs may require remedial training to address specific operational deficiencies. This training serves as an alternative to declaring a default or terminating the agreement for material breaches and may involve additional costs for the franchisee.
Ongoing and Refresher Training
The designated shop manager may be required to attend mid-term training after the fifth year of the term, as determined by Häagen-Dazs. Additionally, refresher training may be necessary for successive term franchises or renewal term franchises to ensure ongoing compliance with system standards.
Häagen-Dazs does not offer exclusive territories to its franchisees. This means franchisees might encounter competition from other franchisees, Häagen-Dazs-owned outlets, or other distribution channels and competitive brands managed by Häagen-Dazs.
In cases where a protected area is granted, the Franchise Agreement will specify that as long as the franchisee fulfills their contractual obligations, Häagen-Dazs will not establish or authorize another Häagen-Dazs Shop within that designated area.
However, this protection does not extend to Häagen-Dazs selling products through other distribution channels, such as grocery stores, delicatessens, convenience stores, mobile carts, restaurants, licensed retail dessert outlets, schools, and other institutional customers, both within and outside the protected area.
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Below are some of
Haagen-Dazs
key competitors in the
Ice Cream
sector.
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$568,000
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$612,000
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Jeni's Splendid Ice Creams is an artisan ice-cream franchise offering creatively flavored pints, scoops, and ice cream sandwiches, serving adventurous dessert lovers, and known for premium ingredients, chef-crafted recipes, and scoop shops that feel bright, welcoming, and community-focused.
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Morelia Gourmet Paletas is an experiential dessert franchise offering handcrafted ice cream paletas, serving guests seeking premium, customizable treats, and known for its dip-and-top bar, natural ingredients, and vibrant, Instagram-friendly shops that turn popsicles into interactive desserts.
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Fosters Freeze is a quick-service restaurant franchise offering burgers, sandwiches, and soft-serve desserts, serving families and everyday diners, and known for California heritage, nostalgic drive-in vibes, and a menu of classic comfort food and signature soft-serve treats enjoyed across generations.
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The Dolly Llama is a dessert franchise offering Belgian waffles, waffle cones, and artisan ice cream, serving families, students, and social media–savvy dessert lovers, and known for over-the-top creations, Instagram-ready presentation, and a fun, modern café environment.
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I Scream Gelato is a gelato-and-dessert franchise offering artisan gelato, sorbets and Italian-style sweets, serving families and dessert fans, and known for handcrafted product, high-quality ingredients and upscale café ambience.
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Tipsy Scoop is a dessert-bar franchise offering alcohol-infused ice creams and boozy creations in a social lounge setting, serving young adults and nightlife patrons, and known for inventive flavors, trendy atmosphere, and strong franchise growth opportunities.
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