The Baked Bear Franchise FDD, Costs & Fees (2025)

The Baked Bear specializes in custom ice cream sandwiches made with freshly baked cookies, providing a sweet and indulgent treat.

The Baked Bear is a premium dessert franchise known for its customizable ice cream sandwiches. It was founded in May 2013 by childhood friends Rob Robbins and Shane Stanger in San Diego, California. The company is headquartered at 4516 Mission Blvd, Suite C, San Diego. Franchising began in 2015, and the brand now operates over two dozen locations across the United States.

The Baked Bear specializes in made-to-order ice cream sandwiches using original-recipe cookies, brownies, and super-premium ice cream flavors. Customers can choose from over a dozen cookies and 13 ice cream varieties to create personalized treats.

The menu also includes sundaes, floats, and the signature Bear Bowl—a warm cookie or brownie topped with ice cream. This high level of customization gives the brand a competitive edge in the frozen dessert market.

What sets The Baked Bear apart is its focus on quality and community engagement. Franchisees are encouraged to participate in local events, fundraisers, and catering opportunities, helping to build strong local ties.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $28,000 - $35,000
Travel and Living Expenses while Training $5,000 - $30,000
Real Estate/Lease (3 months + deposit) $8,000 - $49,980
Build-Out/Leasehold Improvements $50,400 - $350,000
Furniture, Fixtures and Equipment $35,000 - $130,000
Opening Inventory $8,300 - $20,000
Signage $3,000 - $23,000
Utility Deposits $0 - $3,000
Business License and Permits $1,000 - $3,000
Professional/Legal Fees $6,000 - $20,000
Computer, POS System, Security System, Office Equipment $3,900 - $6,900
Insurance $1,239 - $2,250
Grand Opening Marketing $500 - $12,000
Social Media Ad Fees (3 Months) $900
Additional Funds (3 Months) $20,000 - $30,000
Total Estimated Initial Investment $171,239 - $716,030
Type of Expenditure Amount
Initial Franchise Fee $28,000 - $35,000
Travel and Living Expenses while Training $5,000 - $30,000
Real Estate/Lease (3 months + deposit) $8,000 - $49,980
Build-Out/Leasehold Improvements $50,400 - $350,000
Furniture, Fixtures and Equipment $35,000 - $130,000
Opening Inventory $8,300 - $20,000
Signage $3,000 - $23,000
Utility Deposits $0 - $3,000
Business License and Permits $1,000 - $3,000
Professional/Legal Fees $6,000 - $20,000
Computer, POS System, Security System, Office Equipment $3,900 - $6,900
Insurance $1,239 - $2,250
Grand Opening Marketing $500 - $12,000
Social Media Ad Fees (3 Months) $900
Additional Funds (3 Months) $20,000 - $30,000
Total Estimated Initial Investment $171,239 - $716,030

The Baked Bear

2023

Franchise Disclosure Document

Number of units

Training

The Baked Bear franchise offers a structured training program to ensure franchisees and their teams are fully prepared to operate their stores effectively. Here is a breakdown of the training programs provided by the franchisor:

  1. Initial Training Program: The franchisor provides an initial training course for the franchisee (or Designated Operator), the store's General Manager, and up to three supervisory or managerial staff. This training covers the operational, administrative, and service aspects of the business and must be attended simultaneously by the team. There is no tuition fee, but participants are responsible for travel and living expenses.
  2. On-Site Opening Training: The franchisor sends at least three representatives (two if the franchisee is already experienced) to the store location for up to six days to offer hands-on training and support during the opening phase. Any additional training days requested will incur a fee.
  3. Ongoing Training and Support: Upon request, additional training sessions for managerial staff are available at the franchisor’s headquarters at no extra charge, though travel and accommodation costs are borne by the franchisee. The franchisor also provides ongoing advisory support, operational guidance, and updates through regular consultation and the confidential operations manual.

Territory Protection

The Baked Bear franchise offers its franchisees a “Protected Radius” around their authorized location, typically ranging from 1.5 to 5 miles. This Protected Radius is established based on factors like population density, traffic, income, and the mix of residential versus commercial areas.

Within this area, the franchisor agrees not to open another Baked Bear Store or allow another franchisee to do so, provided the franchisee remains in good standing.

However, The Baked Bear makes it clear that this protection does not equate to exclusive territorial rights. The franchisor retains the ability to operate or license other businesses, including competitive brands or alternative distribution methods, even within or near the Protected Radius

Competitors

Below are some of

The Baked Bear

key competitors in the

Ice Cream

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

24

New
+
0%
0%

$35,000

$171,000

$716,000

n.a.

$744,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Fosters Freeze

Fosters Freeze is a quick-service restaurant franchise offering burgers, sandwiches, and soft-serve desserts, serving families and everyday diners, and known for California heritage, nostalgic drive-in vibes, and a menu of classic comfort food and signature soft-serve treats enjoyed across generations.

Franchisees

?

61
+
-5%
-5%
Investment

?

$178,000 - $1,009,000

The Dolly Llama

The Dolly Llama is a dessert franchise offering Belgian waffles, waffle cones, and artisan ice cream, serving families, students, and social media–savvy dessert lovers, and known for over-the-top creations, Instagram-ready presentation, and a fun, modern café environment.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$162,000 - $473,000

I Scream Gelato

I Scream Gelato is a gelato-and-dessert franchise offering artisan gelato, sorbets and Italian-style sweets, serving families and dessert fans, and known for handcrafted product, high-quality ingredients and upscale café ambience.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$224,000 - $452,000

Tipsy Scoop

Tipsy Scoop is a dessert-bar franchise offering alcohol-infused ice creams and boozy creations in a social lounge setting, serving young adults and nightlife patrons, and known for inventive flavors, trendy atmosphere, and strong franchise growth opportunities.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$224,000 - $348,000

Yogurtland

Yogurtland is a self-serve frozen-yogurt franchise offering premium flavors, toppings, customization and café environment, serving dessert lovers and families, and known for global reach, brand strength and franchisee-friendly model.

Franchisees

?

194
+
-3%
-3%
Investment

?

$232,000 - $637,000

MILLIE’S HOMEMADE

MILLIE’S HOMEMADE is a bakery-café franchise offering cookies, brownies, desserts and café beverages, serving family-friendly shoppers and gift buyers, and known for made-from-scratch recipes, warm ambiance and scalable franchise design.

Franchisees

?

4
+
n.a.
n.a.
Investment

?

$65,000 - $485,000