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Simple Plan Foods

Simple Plan Foods Franchise FDD, Costs & Fees (2025)

Simple Plan Foods offers convenient and nutritious meal solutions, providing healthy and delicious options for busy individuals and families.

Simple Plan Foods is a U.S.-based meal prep and delivery franchise that focuses on providing calorie-controlled, high-protein meals and supplements. Founded in 2016 in Eau Claire, Wisconsin, the company began franchising in 2019 and has since expanded to locations in Columbia, South Carolina; Austin, Texas; and Minneapolis, Minnesota.

The franchise offers a rotating menu of chef-prepared meals, each containing at least 30 grams of protein, along with proprietary supplements. Customers can order online for pickup or delivery, with meals prepared fresh in commercial kitchens.

Simple Plan Foods emphasizes convenience and nutrition, aiming to support a healthy lifestyle through its offerings.

What sets Simple Plan Foods apart is its low-investment, low-overhead franchise model. Franchisees can operate with minimal staff and a small retail space, reducing operational complexities.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Website Development and Design Fee $1,500
Rent/Lease Deposit $2,000 – $3,000
Utility Deposits $250 – $500
Leasehold Improvements $8,000 – $13,000
Equipment $8,000 – $10,000
Furniture $200 – $400
Initial Inventory $6,000 – $8,000
Insurance (3 months) $500 – $1,000
Signage $4,000 – $6,000
Computer Equipment $8,000 – $9,000
Software $1,000 – $2,000
Office and Miscellaneous Supplies $1,500 – $2,000
Grand Opening Advertising $3,000
Travel Expenses for Training $2,000 – $3,000
Professional Fees, Licenses and Permits $1,500 – $3,000
Additional Funds – 3 months $10,000 – $20,000
Total $92,450 – $117,400
Type of Expenditure Amount
Initial Franchise Fee $35,000
Website Development and Design Fee $1,500
Rent/Lease Deposit $2,000 – $3,000
Utility Deposits $250 – $500
Leasehold Improvements $8,000 – $13,000
Equipment $8,000 – $10,000
Furniture $200 – $400
Initial Inventory $6,000 – $8,000
Insurance (3 months) $500 – $1,000
Signage $4,000 – $6,000
Computer Equipment $8,000 – $9,000
Software $1,000 – $2,000
Office and Miscellaneous Supplies $1,500 – $2,000
Grand Opening Advertising $3,000
Travel Expenses for Training $2,000 – $3,000
Professional Fees, Licenses and Permits $1,500 – $3,000
Additional Funds – 3 months $10,000 – $20,000
Total $92,450 – $117,400

Simple Plan Foods

2023

Franchise Disclosure Document

Number of units

Training

Simple Plan provides a structured training program designed to prepare franchisees for effective business operation. Here are the key training components provided by the franchisor:

  1. Initial Training Program
    Simple Plan offers pre-opening assistance including approval of the business site and suggestions for store layout. These preparations ensure that franchisees align with brand standards before commencing operations.
  2. Training on Equipment and Setup
    Franchisees receive a detailed list of equipment, fixtures, inventory, and supplies required for setup. This guidance ensures uniformity and operational readiness across all locations.
  3. Operational Guidance
    While specific training sessions are not deeply detailed, franchisees are expected to adhere to the franchisor’s system and procedures, with ongoing support provided for setup and operational compliance. Additional details about training may be embedded in other sections or the Franchise Agreement.

Territory Protection

Simple Plan does not appear to offer territory protection to its franchisees. The Franchise Disclosure Document does not specify any exclusive territorial rights or protected areas, and no provisions restrict the franchisor from placing other franchisees nearby.

This means that franchisees may operate in close proximity and potentially compete with one another. The lack of defined territory protection allows the franchisor flexibility in expanding the brand, but it may limit the operational security for individual units.

Franchisees should carefully evaluate the location and conduct thorough market analysis before committing. It's essential to consider local competition and the brand’s expansion strategy when assessing potential profitability.

Competitors

Below are some of

Simple Plan Foods

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

0

New
+
n.a.
n.a.

$35,000

$92,000

$117,000

n.a.

$655,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Oakberry Store

Franchisees

?

+
n.a.
n.a.
Investment

?

$0 - $0

Sip Fresh

Sip Fresh is a beverage franchise offering handcrafted fruit-based juices, teas, and bowls, serving mall shoppers and health-conscious guests, and known for vibrant displays, interactive ordering, and freshly prepared drinks highlighting real fruit, bold flavors, and an engaging in-store experience.

Franchisees

?

1
+
0%
0%
Investment

?

$234,000 - $421,000

Bowl Boss Acai

Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.

Franchisees

?

5
+
400%
400%
Investment

?

$107,000 - $559,000

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

Sauce on the Side

Sauce on the Side is a fast-casual restaurant franchise offering hand-crafted calzones, salads and desserts, serving diners seeking quality and convenience, and known for fresh dough-made-in-house, strong off-premise sales channels and modern dine-in ambiance.

Franchisees

?

6
+
0%
0%
Investment

?

$494,000 - $794,000

Salad House

Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.

Franchisees

?

18
+
157%
157%
Investment

?

$304,000 - $751,000

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