Simple Plan Foods is a U.S.-based meal prep and delivery franchise that focuses on providing calorie-controlled, high-protein meals and supplements. Founded in 2016 in Eau Claire, Wisconsin, the company began franchising in 2019 and has since expanded to locations in Columbia, South Carolina; Austin, Texas; and Minneapolis, Minnesota.

The franchise offers a rotating menu of chef-prepared meals, each containing at least 30 grams of protein, along with proprietary supplements. Customers can order online for pickup or delivery, with meals prepared fresh in commercial kitchens.

Simple Plan Foods emphasizes convenience and nutrition, aiming to support a healthy lifestyle through its offerings.

What sets Simple Plan Foods apart is its low-investment, low-overhead franchise model. Franchisees can operate with minimal staff and a small retail space, reducing operational complexities.

Training

Simple Plan provides a structured training program designed to prepare franchisees for effective business operation. Here are the key training components provided by the franchisor:

1. Initial Training Program
   Simple Plan offers pre-opening assistance including approval of the business site and suggestions for store layout. These preparations ensure that franchisees align with brand standards before commencing operations.
2. Training on Equipment and Setup
   Franchisees receive a detailed list of equipment, fixtures, inventory, and supplies required for setup. This guidance ensures uniformity and operational readiness across all locations.
3. Operational Guidance
   While specific training sessions are not deeply detailed, franchisees are expected to adhere to the franchisor’s system and procedures, with ongoing support provided for setup and operational compliance. Additional details about training may be embedded in other sections or the Franchise Agreement.

Territory Protection

Simple Plan does not appear to offer territory protection to its franchisees. The Franchise Disclosure Document does not specify any exclusive territorial rights or protected areas, and no provisions restrict the franchisor from placing other franchisees nearby.

This means that franchisees may operate in close proximity and potentially compete with one another. The lack of defined territory protection allows the franchisor flexibility in expanding the brand, but it may limit the operational security for individual units.

Franchisees should carefully evaluate the location and conduct thorough market analysis before committing. It's essential to consider local competition and the brand’s expansion strategy when assessing potential profitability.