ServiceMaster Franchise FDD, Costs & Fees (2025)

ServiceMaster offers residential and commercial cleaning and restoration services, addressing various cleaning and disaster recovery needs.

KEY FRANCHISE STATS

Franchisees

?

2157
+
-4%
-4%
Franchise fee

?

$32,500
Investment

?

$88,000 - $125,000
Revenue (AUV)

?

Undisclosed

$499,000

+
n.a.
n.a.

Founded in 1929 by Marion E. Wade in Chicago, Illinois, ServiceMaster began as a modest moth-proofing company. Over the decades, it has evolved into a leading provider of essential residential and commercial services, including cleaning, disaster restoration, moving, junk removal, and bioremediation.

Today, ServiceMaster is headquartered in Atlanta, Georgia, and operates under seven distinct brands: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, TWO MEN AND A JUNK TRUCK®, Aftermath Services®, and Indoor Science.

ServiceMaster's franchising journey commenced in 1952, positioning it among the pioneers of the franchise business model in the United States. This strategic move facilitated rapid expansion and allowed entrepreneurs nationwide to join the ServiceMaster family.

What sets ServiceMaster apart is its unwavering commitment to its core values: integrity, customer service, and the development of its people. By maintaining a diverse portfolio of specialized services under its various brands, ServiceMaster ensures comprehensive solutions tailored to meet the unique needs of its clients.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $72,500 - $72,500
Opening Package $85,000 - $135,000
Vehicles $3,975 - $5,500
Technology System $300 - $1,000
Travel and Other Expenses while at Initial Training $600 - $1,500
Insurance $8,800 - $19,350
Certifications $0 - $260
Local Advertising $500 - $1,500
Miscellaneous Opening Expenses $1,000 - $7,200
Real Estate Expenses $5,000 - $25,000
Professional Fees $5,000 - $15,000
Additional Funds – first 3 months $70,000 - $75,000
Total for Disaster Restoration Franchises $252,675 - $358,810

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Type of Expenditure Amount
Initial Franchise Fee $72,500 - $72,500
Opening Package $85,000 - $135,000
Vehicles $3,975 - $5,500
Technology System $300 - $1,000
Travel and Other Expenses while at Initial Training $600 - $1,500
Insurance $8,800 - $19,350
Certifications $0 - $260
Local Advertising $500 - $1,500
Miscellaneous Opening Expenses $1,000 - $7,200
Real Estate Expenses $5,000 - $25,000
Professional Fees $5,000 - $15,000
Additional Funds – first 3 months $70,000 - $75,000
Total for Disaster Restoration Franchises $252,675 - $358,810

Franchise Disclosure Document

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Number of units

Training

ServiceMaster franchise provides comprehensive training to ensure franchisees are well-prepared to operate their business effectively. This training includes an initial training program covering operational procedures, customer service, and technical skills necessary for delivering their cleaning and restoration services.

Additionally, ongoing training is offered, which may include workshops, webinars, and updates on industry standards and new technologies. Franchisees also receive access to a support network and resources to address challenges and enhance their business operations.

Territory Protection

ServiceMaster franchise offers territory protection to its franchisees, ensuring they have exclusive rights to operate within a designated geographic area. This exclusivity helps franchisees establish their brand presence without competition from other ServiceMaster franchisees within their protected territory. The protected area is typically defined during the franchise agreement and is based on factors such as population density and market potential.

This arrangement allows franchisees to focus on growing their business and building customer loyalty without the risk of overlap.

Competitors

Below are some of

ServiceMaster

key competitors in the

Maintenance

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

2157

New
+
-4%
-4%

$32,500

$88,000

$125,000

n.a.

$499,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Appell Striping

Appell Striping is a pavement-maintenance franchise offering parking lot striping, sealcoating, and related services, serving commercial properties, institutions, and logistics facilities, and known for professional crews, safety-focused layouts, and recurring maintenance work that keeps lots compliant, attractive, and clearly marked.

Franchisees

?

8
+
n.a.
n.a.
Investment

?

$105,000 - $274,000

180 Water

180 Water is a home-services franchise offering water well drilling, pump installation, and maintenance subscriptions, serving rural and exurban property owners reliant on well systems, and known for reliable emergency service, recurring maintenance plans, and deep groundwater expertise.

Franchisees

?

5
+
n.a.
n.a.
Investment

?

$182,000 - $695,000

The Dentist's Choice

The Dentist's Choice is a mobile repair franchise offering dental handpiece maintenance and restoration services, serving dentists and dental clinics, and known for home-based operations, low overhead, specialized training, and quick turnaround on critical drill repairs across North America.

Franchisees

?

118
+
2%
2%
Investment

?

$64,000 - $69,000

Softroc

Softroc provides durable and customizable rubberized surfacing solutions for various applications, enhancing safety and aesthetics in outdoor spaces.

Franchisees

?

25
+
n.a.
n.a.
Investment

?

$94,000 - $179,000

ServiceMaster

ServiceMaster offers residential and commercial cleaning and restoration services, addressing various cleaning and disaster recovery needs.

Franchisees

?

2157
+
-4%
-4%
Investment

?

$88,000 - $125,000

SealMaster

SealMaster provides pavement and asphalt maintenance products and services, helping clients protect and preserve their asphalt investments.

Franchisees

?

43
+
0%
0%
Investment

?

$580,000 - $925,000

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