Appell Striping is a pavement-maintenance franchise offering parking lot striping, sealcoating, and related services, serving commercial properties, institutions, and logistics facilities, and known for professional crews, safety-focused layouts, and recurring maintenance work that keeps lots compliant, attractive, and clearly marked.
KEY FRANCHISE STATS
Franchisees
?
11
+
267%
267%
Franchise fee
?
$5,000
Investment
?
$225,000 - $477,000
Revenue (AUV)
?
Undisclosed
$166,000
+
n.a.
n.a.
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Appell Striping is a service-based franchise specializing in parking lot line striping, seal coating, crack repair, and pavement maintenance for commercial and industrial properties.
The company was founded in 2001 by Bryan Appell with the goal of professionalizing the striping and pavement services industry. Appell Striping is headquartered in Bay Shore, New York, and has built a strong reputation for precision, safety compliance, and consistent service quality.
The brand began franchising in 2022 as part of a national expansion strategy aimed at bringing its proven operating model to new local markets. Through franchising, Appell Striping offers entrepreneurs a scalable business with defined processes, structured training, and ongoing operational support.
Appell Striping franchise owners provide essential pavement services, including parking lot layout and design, ADA-compliant striping, seal coating, pothole repair, and routine maintenance programs.
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The initial investment required for a Appell Striping franchise is
$225,000 - $477,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
TYPE OF EXPENDITURE
ACTUAL OR ESTIMATED AMOUNT
Initial Franchise Fee
$5,000 - $5,000
Territory Fee
$50,000 - $50,000
Initial Training Fee
$5,000 - $5,000
Lease Deposit, Storage, Overnight Parking
$0 - $3,000
Leasehold Improvements
$0 - $10,000
Line Striping Package
$43,430 - $43,430
Seal Coating Package
$37,527 - $37,527
Pave Repair Package
$0 - $89,871
Optional: Snow Plow Equipment & Setup
$0 - $26,000
Vehicle
$40,000 - $125,000
Initial Inventory
$750 - $2,500
Licenses and Certifications
$0 - $3,500
Grand Opening Advertising
$21,000 - $21,000
Marketing Kit
$2,200 - $3,700
Initial Training Fee
$0 - $2,000
Training Expenses
$0 - $5,000
Computer Equipment
$0 - $2,000
Office Equipment & Supplies
$0 - $2,000
Vehicle GPS System Installation
$0 per vehicle - $150 per vehicle
Licenses and Professional Services
$0 - $2,000
Prepaid Insurance Premium
$0 - $3,500
Additional Funds – 3 Months
$20,000 - $35,000
Total Estimated Initial Investment
$224,907 - $477,178
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TYPE OF EXPENDITURE
ACTUAL OR ESTIMATED AMOUNT
Initial Franchise Fee
$5,000 - $5,000
Territory Fee
$50,000 - $50,000
Initial Training Fee
$5,000 - $5,000
Lease Deposit, Storage, Overnight Parking
$0 - $3,000
Leasehold Improvements
$0 - $10,000
Line Striping Package
$43,430 - $43,430
Seal Coating Package
$37,527 - $37,527
Pave Repair Package
$0 - $89,871
Optional: Snow Plow Equipment & Setup
$0 - $26,000
Vehicle
$40,000 - $125,000
Initial Inventory
$750 - $2,500
Licenses and Certifications
$0 - $3,500
Grand Opening Advertising
$21,000 - $21,000
Marketing Kit
$2,200 - $3,700
Initial Training Fee
$0 - $2,000
Training Expenses
$0 - $5,000
Computer Equipment
$0 - $2,000
Office Equipment & Supplies
$0 - $2,000
Vehicle GPS System Installation
$0 per vehicle - $150 per vehicle
Licenses and Professional Services
$0 - $2,000
Prepaid Insurance Premium
$0 - $3,500
Additional Funds – 3 Months
$20,000 - $35,000
Total Estimated Initial Investment
$224,907 - $477,178
Franchise Disclosure Document
Below is Appell Striping's 2026 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
Appell Striping had 12 total units in 2026, of which 11 were franchised-owned and 1 company-owned.
Frequently Asked Questions
What is the royalty fee of
Appell Striping
?
The royalty fee for a Appell Striping franchise is 8.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 3.00%.
What is the total investment of
Appell Striping
?
The initial investment required for a Appell Striping franchise is $225,000 - $477,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee of
Appell Striping
?
The initial franchise fee for a Appell Striping franchise is $5,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
What is the AUV of
Appell Striping
?
Appell Striping does not disclose the average unit volume
(average revenue) in its FDD.
The average unit volume (average revenue) for the
Appell Striping franchise is
$166,000.
The average unit volume for Appell Striping is available.
Sign up to view
Appell Striping provides a structured and multi-tiered training program to prepare franchisees and their staff for operational success. The training includes the following components:
Initial Training Program Appell Striping requires franchisees and one additional team member to complete an initial training program held at the franchisor’s headquarters or another designated location. The program must be completed before opening and includes both classroom and hands-on instruction focused on operating procedures, systems standards, and best practices. All expenses related to travel, lodging, meals, and wages during training are the franchisee’s responsibility.
Additional and Ongoing Training Franchisees may be required to attend up to five days of additional or refresher training annually, held either on-site or at the franchisor's headquarters. These sessions may be conducted in person or via an Online Training Portal, and the franchisee is responsible for all related costs. A subscription fee may apply if the portal is used.
Remedial and On-Request Training If a franchisee fails to meet performance standards, the franchisor may mandate up to five days of remedial training. Training requested by the franchisee, or determined necessary by the franchisor, can also be provided at the franchise location. For both, the franchisor may charge its current training tuition rate, and the franchisee must reimburse all associated expenses.
Territory Protection
Appell Striping offers its franchisees a defined Protected Territory, which is generally mapped using geographic or political boundaries like cities or zip codes. Within this territory, the franchisor agrees not to operate or license another Appell Striping business, granting the franchisee exclusivity as long as they remain in compliance.
Franchisees are restricted from marketing to or soliciting customers outside of this territory unless specific conditions are met, such as obtaining written permission and ensuring those customers initiate contact.
However, Appell Striping reserves significant rights that can impact the exclusivity. The franchisor may still serve national accounts or distribute products through alternate channels, including the internet, even within a franchisee’s Protected Territory. Violations of territorial rules can lead to severe penalties, including forfeiture of revenue, loss of exclusivity, or even termination of the franchise agreement.