The Dentist's Choice is a specialized franchise that provides repair, maintenance, rebuilding, and sales of dental handpieces, the crucial drills used in dental offices every day. The company was founded in 1993 and began as a focused service provider for the dental industry. It is headquartered in Incline Village, Nevada.

The franchise began offering opportunities in 1994. Owners operate a home-based business, which keeps overhead low and eliminates the need for a storefront or employees. The model is built around convenience, fast turnaround, and essential B2B service.

The Dentist's Choice sells a vital service: repairing, restoring, and rebuilding high-speed and low-speed dental handpieces for dental practices across North America. Franchisees provide same-day or rapid-return service, including cleaning, diagnostics, and complete refurbishments across major handpiece brands.

The franchise differentiates itself through its narrow specialization. Instead of offering broad dental supplies, it focuses on one high-demand, high-value service line. This specialization supports strong quality control, competitive pricing, and faster turnaround than manufacturer repairs.

Training

The Dentist’s Choice offers a structured and mandatory training program to ensure franchisees and their designated managers are fully prepared to operate the business. This training must be completed before opening the franchised business and is held at the franchisor’s designated location, typically in Irvine, California.

1. Initial Training Program
   The program lasts five days and is provided for up to two individuals associated with the franchise—typically the owner and a manager. It includes comprehensive instruction on marketing, sales, dental handpiece repair, accounting, inventory control, advertising, and basic management.
2. Training Requirements and Conditions
   Completion of the program is mandatory before starting operations, and franchisees are responsible for travel, lodging, and related expenses. Additional participants can be trained for a $5,000 fee per person. The training is led by experienced personnel such as the General Manager and senior technicians.
3. Supplemental and Refresher Training
   While not mandatory, The Dentist’s Choice may offer additional training opportunities throughout the franchise term. There’s no tuition for these sessions, but attendees must cover their own expenses. The franchisor recommends participation to stay aligned with operational best practices.

Territory Protection

The Dentist’s Choice provides each franchisee with a Protected Territory, which is negotiated based on the number of dentists in the area—typically at least 400. While the franchisor agrees not to locate or authorize any other franchise location within this territory, the size and scope can vary depending on population density.

Franchisees are prohibited from operating or soliciting business outside their assigned area without prior written consent from the franchisor. However, The Dentist’s Choice reserves broad rights that may limit the practical exclusivity of the territory.

For instance, the franchisor can operate or license others to operate businesses offering similar services under different trademarks, and can service national accounts within any franchisee’s territory without compensation.