Training

The RSVP franchise provides a detailed and layered training program to prepare franchisees for operating their businesses. Here’s a numbered summary of the training:

1. Initial Training Program
   Franchisees and up to two people attend an initial training program lasting up to five days, which can be virtual or in-person at Alliance University in Plymouth, Michigan, or another designated location. Before this classroom portion, they complete up to five days of self-paced learning sessions to cover foundational knowledge.
2. Classroom and Hands-On Training
   The program includes classroom instruction covering marketing, sales, production processes, and operational tools, combined with hands-on training. Topics range from developing marketing plans and executing luxury card pack production to mastering ad design and mailing schedules.
3. Opening Assistance
   Within the first 90 days of operation, RSVP provides up to three days of virtual opening assistance to help franchisees apply what they’ve learned in real-time. This support ensures that the business launches smoothly and confidently.

Territory Protection

The RSVP franchise grants franchisees a “Protected Territory,” typically with a circulation range between 50,000 and 200,000, where no other RSVP franchise will be operated or granted.

However, the franchisee’s retention of this protected territory depends on meeting specific performance benchmarks, such as gross sales thresholds and minimum mailing requirements. Failure to meet these standards for two calendar years may lead to territory reduction or even termination of the agreement.

Despite this protection, the RSVP franchise allows certain overlaps: other RSVP franchisees can market to customers within your protected territory, and you may also market to customers in theirs, though you are restricted from publishing mailers outside your designated area.