Founded in 1985, RSVP Direct Mail Advertising has carved out a strong reputation in the direct mail marketing sector. The company entered franchising in 1998 and is part of Alliance Franchise Brands LLC.
Based in Plymouth, Michigan, RSVP focuses on providing premium direct mail campaigns that help local businesses reach affluent households. Its core service revolves around curated luxury card packs that showcase products and services in the home and lifestyle categories.
The brand’s mailings are crafted to target the top 20% of income-earning homeowners, offering businesses an efficient and affordable way to engage with a high-spending audience. This proven model has resulted in impressive performance, with client renewal rates consistently reaching 70-80% each year.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The RSVP franchise provides a detailed and layered training program to prepare franchisees for operating their businesses. Here’s a numbered summary of the training:
The RSVP franchise grants franchisees a “Protected Territory,” typically with a circulation range between 50,000 and 200,000, where no other RSVP franchise will be operated or granted.
However, the franchisee’s retention of this protected territory depends on meeting specific performance benchmarks, such as gross sales thresholds and minimum mailing requirements. Failure to meet these standards for two calendar years may lead to territory reduction or even termination of the agreement.
Despite this protection, the RSVP franchise allows certain overlaps: other RSVP franchisees can market to customers within your protected territory, and you may also market to customers in theirs, though you are restricted from publishing mailers outside your designated area.
KEY FRANCHISE STATS
All you need to know about this franchise
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