Roosters Men's Grooming Centers: Reviving the Classic Barbershop Experience

Roosters Men's Grooming Centers is a premium men's grooming franchise that brings back the traditional barbershop experience with a modern twist. Founded in 1999 by Master Barber Joe Grondin in Lapeer, Michigan, Roosters aims to provide quality haircuts and grooming services in a relaxed, upscale, male-oriented environment.

The franchise began expanding in 2002 and is now headquartered in Minneapolis, Minnesota, under the umbrella of Regis Corporation. Roosters offers a range of services tailored specifically for men, including precision haircuts, beard trims, shaves, and hair coloring.

In 2023, the brand introduced a line of proprietary grooming products, available exclusively through its franchise locations and online platform. This product line enhances the customer experience and provides an additional revenue stream for franchisees.

What sets Roosters apart from competitors is its commitment to delivering an authentic barbershop atmosphere combined with modern grooming techniques. Distinctive touches like the red, white, and blue barber pole and plush leather chairs create an environment exclusively for men.

Training

Roosters Men's Grooming Center offers a structured and comprehensive training program to prepare franchisees and their staff for operational success. Here are the key training components:

1. Initial Training Program: This training is mandatory for franchisees, their managers, and up to two employees, and is conducted at the franchisor's headquarters or another approved location. It includes classroom instruction, on-site learning, and online modules, and must be completed to the franchisor’s satisfaction.
2. Technical Training: Artistic Directors provide in-person technical instruction covering areas such as customer service, haircutting, 7-step shaves, facials, grooming and waxing, color, and retail. This ensures franchisees deliver services up to the brand's standards.
3. Ongoing Training: The franchisor may require franchisees and their staff to attend additional training and continuing education programs. These sessions, conducted periodically, may include field training and area meetings.

Territory Protection

Roosters Men’s Grooming Center does not provide franchisees with an exclusive territory. Franchisees may face direct competition from other Roosters locations, including those owned by the franchisor or other franchisees. Additionally, the franchisor reserves the right to operate or license competing businesses under both the Roosters brand and other marks within any area, including the franchisee’s geographic market.

Although franchisees are assigned a specific Geographic Area where they may operate, the rights granted are explicitly non-exclusive. The franchisor retains the freedom to develop and authorize new locations within this same area and can distribute services or products through other channels. This arrangement limits the level of territorial protection available and requires franchisees to be prepared for market overlap.