Moxie Salon & Beauty Bar® was developed by twin sisters Jenn and Jamie Dunn, whose careers began at the Parisian Beauty Academy in New Jersey before gaining experience in well-known salons throughout the New York and New Jersey region.

Their first salon opened in Ridgewood, NJ, built around the idea of offering professional hair-care services at prices that were within reach for everyday clients.

Over time, this initial concept expanded into what is now recognized as the Moxie Salon & Beauty Bar model—a complete salon and beauty-bar experience. The brand’s headquarters are located in Montclair, New Jersey, at 504 Bloomfield Avenue.

Franchising began once the founders established a clear operating system and service approach. Based on the company’s disclosures, the franchise system took shape around 2014 and has since expanded rapidly, reaching more than 83 locations across at least seven states.

Training

The Moxie Salon & Beauty Bar franchise provides a structured and multifaceted training program designed to ensure that franchisees and their staff are well-prepared to operate under the brand’s standards. Here’s an overview of the training provided by the Franchisor:

1. Initial Training Program (Phase 1 and Phase 2): This program consists of approximately five days of classroom and on-the-job training. It covers key areas such as the Moxie business model, operations manual, and specialized training for Educational Ambassadors. Training takes place at Moxie headquarters or an affiliate salon location.
2. Supplemental Training: The franchisor may require attendance at periodic training sessions to refresh business skills or introduce new products and services. These are typically held at the franchisee’s expense, covering travel, lodging, and meals. There is no current training fee, but one may be introduced in the future.
3. On-Site Training Support: Additional on-site training is available upon request. Franchisees must cover per diem fees and trainer expenses. This support is intended to provide hands-on assistance and reinforce operational procedures.

Territory Protection

Moxie Salon & Beauty Bar does offer a form of territory designation, but it does not guarantee exclusive territory protection. Franchisees receive a defined “Territory” around their approved location, often based on factors like population density and drive time.

While the franchisor agrees not to open another Moxie location within that Territory during the agreement term, this is conditional on the franchisee not being in default and maintaining operational standards.

However, Moxie makes it clear that franchisees do not receive an exclusive territory in the traditional sense. The franchisor reserves the right to compete through other franchisees, company-owned outlets, and alternative distribution channels—even if they are nearby.