Moxie Salon & Beauty Bar Franchise FDD, Costs & Fees (2026)
Moxie Salon & Beauty Bar is a salon franchise offering hair and beauty services in a modern, boutique setting, serving fashion-forward adults seeking affordable luxury, and known for bold decor, strong brand identity and full franchisee support.
KEY FRANCHISE STATS
Franchisees
?
20
+
43%
43%
Franchise fee
?
$39,000
Investment
?
$226,000 - $464,000
Revenue (AUV)
?
Undisclosed
$688,000
+
n.a.
n.a.
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Moxie Salon & Beauty Bar® was developed by twin sisters Jenn and Jamie Dunn, whose careers began at the Parisian Beauty Academy in New Jersey before gaining experience in well-known salons throughout the New York and New Jersey region.
Their first salon opened in Ridgewood, NJ, built around the idea of offering professional hair-care services at prices that were within reach for everyday clients.
Over time, this initial concept expanded into what is now recognized as the Moxie Salon & Beauty Bar model—a complete salon and beauty-bar experience. The brand’s headquarters are located in Montclair, New Jersey, at 504 Bloomfield Avenue.
Franchising began once the founders established a clear operating system and service approach. Based on the company’s disclosures, the franchise system took shape around 2014 and has since expanded rapidly, reaching more than 83 locations across at least seven states.
Initial investment
The initial investment required for a Moxie Salon & Beauty Bar franchise is
$226,000 - $464,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$39,000
Real Estate and Security Deposit (Lease and Utilities)
$2,000 to $12,000
Architect Fees
$3,500 to $10,500
Leasehold Improvements
$45,000 to $165,000
Signature Buildout Package (Furniture, Fixtures, Equipment, Opening Inventory, Signage, Small Equipment / Tech and Products)
$85,000 to $140,000
Computer System, Software, Credit Card Processing Equipment, Training and Support
$2,000 to $3,500
Insurance
$900 to $2,000
Other Supplies
$500 to $1,500
Training Expenses
$0 to $2,500
Opening Advertising Fee
$5,000
Licenses and Permits
$500 to $3,000
Legal and Accounting – Professional Fees
$2,500 to $5,000
Additional Funds (3–6 month period)
$40,000 to $75,000
Total
$225,900 to $464,000
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Type of Expenditure
Amount
Initial Franchise Fee
$39,000
Real Estate and Security Deposit (Lease and Utilities)
$2,000 to $12,000
Architect Fees
$3,500 to $10,500
Leasehold Improvements
$45,000 to $165,000
Signature Buildout Package (Furniture, Fixtures, Equipment, Opening Inventory, Signage, Small Equipment / Tech and Products)
$85,000 to $140,000
Computer System, Software, Credit Card Processing Equipment, Training and Support
$2,000 to $3,500
Insurance
$900 to $2,000
Other Supplies
$500 to $1,500
Training Expenses
$0 to $2,500
Opening Advertising Fee
$5,000
Licenses and Permits
$500 to $3,000
Legal and Accounting – Professional Fees
$2,500 to $5,000
Additional Funds (3–6 month period)
$40,000 to $75,000
Total
$225,900 to $464,000
Franchise Disclosure Document
Below is Moxie Salon & Beauty Bar's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Moxie Salon & Beauty Bar had 25 total units in 2025, of which 20 were franchised-owned and 5 company-owned.
The Moxie Salon & Beauty Bar franchise provides a structured and multifaceted training program designed to ensure that franchisees and their staff are well-prepared to operate under the brand’s standards. Here’s an overview of the training provided by the Franchisor:
Initial Training Program (Phase 1 and Phase 2): This program consists of approximately five days of classroom and on-the-job training. It covers key areas such as the Moxie business model, operations manual, and specialized training for Educational Ambassadors. Training takes place at Moxie headquarters or an affiliate salon location.
Supplemental Training: The franchisor may require attendance at periodic training sessions to refresh business skills or introduce new products and services. These are typically held at the franchisee’s expense, covering travel, lodging, and meals. There is no current training fee, but one may be introduced in the future.
On-Site Training Support: Additional on-site training is available upon request. Franchisees must cover per diem fees and trainer expenses. This support is intended to provide hands-on assistance and reinforce operational procedures.
Territory Protection
Moxie Salon & Beauty Bar does offer a form of territory designation, but it does not guarantee exclusive territory protection. Franchisees receive a defined “Territory” around their approved location, often based on factors like population density and drive time.
While the franchisor agrees not to open another Moxie location within that Territory during the agreement term, this is conditional on the franchisee not being in default and maintaining operational standards.
However, Moxie makes it clear that franchisees do not receive an exclusive territory in the traditional sense. The franchisor reserves the right to compete through other franchisees, company-owned outlets, and alternative distribution channels—even if they are nearby.
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