The Barbershop is a Hair Salon for Men founded in 2005 by Todd Degner in Appleton, Wisconsin. It was created to offer a high-quality grooming experience designed specifically for men and boys. The brand began franchising in 2008 and is now headquartered in De Pere, Wisconsin, with around 50 locations across the United States.
The franchise offers a full menu of services, including haircuts, coloring, highlights, beard trims, and waxing. Each salon features a masculine, comfortable atmosphere that blends traditional barbershop style with modern amenities. This design makes it easy for customers to enjoy a personalized and relaxing experience.
What sets The Barbershop apart is its exclusive focus on men's grooming, filling a niche often overlooked in the salon industry. Its upscale yet approachable service model, combined with consistent quality and attention to customer satisfaction, has helped the franchise build a loyal customer base.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Barbershop franchise provides a structured and detailed training program for new franchisees to help them successfully operate their salon. Here are the specific training and support programs offered by the franchisor:
The Barbershop franchise does provide territory protection to its franchisees through what it refers to as a “Protected Territory.” This territory is typically determined at the time both the franchisor and franchisee agree on the salon location.
The standard Protected Territory is usually a 3-mile radius around the salon, but this may be adjusted depending on whether the salon is located in a densely populated urban area or a more rural region.
As long as the franchisee remains in good standing and is not in default under the agreement, The Barbershop franchisor agrees not to establish or allow another The Barbershop or The Guy’s Place salon within that Protected Territory.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
The Barbershop
key competitors in the
Hair salon
sector.
47
$35,000
$155,000
$282,000
n.a.
$473,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Xtension Envy is a beauty franchise offering premium hair extension installation, coloring, and styling in salon settings, serving clients seeking fuller, longer hair, and known for membership-driven pricing, high-quality hair, and a focused, extensions-only model that simplifies operations and marketing.
?
?
Moxie Salon & Beauty Bar is a salon franchise offering hair and beauty services in a modern, boutique setting, serving fashion-forward adults seeking affordable luxury, and known for bold decor, strong brand identity and full franchisee support.
?
?
Dessange is a beauty-service franchise offering upscale hair, beauty and spa treatments, serving style-conscious clients, and known for premium ambiance, brand heritage and standardized franchise operations.
?
?
Knockouts offers a unique sports-themed grooming experience for men, combining haircuts, shaves, and relaxation in a comfortable environment.
?
?
.png)
Scissors & Scotch Barbershop offers grooming services for men, combining classic barbering with modern amenities and providing a full-service bar for relaxation.
?
?
Lemon Tree Hair Salons is a family-focused hair salon franchise. Franchisees receive comprehensive training, marketing assistance, and ongoing support to run a successful salon business.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
.png)
