Rocket Fizz

Rocket Fizz Franchise FDD, Costs & Fees (2025)

Rocket Fizz offers a variety of nostalgic and unique candies, sodas, and gifts, providing a fun and nostalgic shopping experience for candy lovers.

Founded in November 2005 by Rob Powells and Ryan Morgan, Rocket Fizz opened its inaugural store in February 2009 in Camarillo, California. The company began franchising in August 2010 and has since expanded to over 90 locations across the United States and Canada.

Rocket Fizz stands out by offering an extensive selection of nostalgic and hard-to-find candies, alongside over 500 unique soda flavors, including their own private-label products.

This distinctive product mix, combined with a visually captivating store design and a commitment to creating a fun shopping experience, differentiates Rocket Fizz from competitors in the confectionery market.

The company's dedication to nostalgia and novelty has cultivated a loyal customer base, appealing to individuals of all ages seeking a unique and enjoyable retail experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Utility Deposits, Fees, and Licenses, Pre-Construction Cost (Architect, Plans, Permits) $1,000 – $8,000
Leasehold/Construction $15,000 – $35,000
Signage (interior & exterior) $2,500 – $10,000
POS System, Computer Equipment and Software $1,000 – $3,500
Shop Fixtures and Furnishings $30,000
Opening Inventory - Rocket Fizz Authorized Products $30,000 – $65,000
Opening Inventory - Non-Proprietary Products $1,000 – $3,000
Grand Opening Marketing $0 – $2,000
Rocket Fizz Shop Premises (3 Months’ Rent & Security Deposit) $7,200 – $40,000
Insurance – Liability & Workers Compensation (initial deposit) $1,200 – $3,000
Legal Fees/Organizational Expenses $1,000 – $5,000
Training Expenses (Including Travel and Living Expenses) $1,000 – $5,000
Additional Funds (3 months) $10,000 – $40,000
Grand Total $125,900 – $274,500

Franchise Disclosure Document

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Competitors

Below are some of

Rocket Fizz

key competitors in the

Children Retail

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

?

Gross Profit

?

EBITDA

?

Home-based

?

Passive investment

?

FDD
Rocket Fizz
2010
101
+
19%
19%
$25,000
5.00%

$126,000

-

$275,000

n.a.

$444,000

Upgrade

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2009
47
+
47%
47%
$49,500
7.00%

$67,000

-

$84,000

Upgrade

n.a.

$285,000

53.7%

n.a.

Upgrade

30.0%

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes
1990
89
+
-1%
-1%
$35,000
5.00%

$21,000

-

$374,000

Upgrade

n.a.

$1,040,000

51.3%

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
1994
102
+
5%
5%
$25,000
5.00%

$349,000

-

$579,000

Upgrade

n.a.

$816,000

66.1%

n.a.

Upgrade

11.2%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
1986
94
+
-11%
-11%
$49,000
4.75%

$350,000

-

$620,000

Upgrade

n.a.

$1,264,000

34.7%

n.a.

Upgrade

5.0%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
1985
15
+
-25%
-25%
$25,000
4.00%

$207,000

-

$321,000

Upgrade

n.a.

$351,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2011
155
+
198%
198%
$40,000
6.00%

$241,000

-

$570,000

Upgrade

n.a.

$490,000

61.4%

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Priority support

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Training

Rocket Fizz provides comprehensive training to ensure franchisees are equipped to operate their stores effectively. This training includes:

  1. Initial Training Program: Conducted at Rocket Fizz’s training facilities or a franchise-owned shop in California, this program spans approximately 40 hours. It includes classroom and practical training on the Rocket Fizz System and operational methods. This must be completed within five months of signing the franchise agreement.
  2. Pre-Opening Additional Training: Available for up to three supervisory or managerial personnel. Franchisees are responsible for covering transportation, lodging, and other related costs for their team and Rocket Fizz representatives.
  3. On-Site Training and Assistance: Rocket Fizz provides 3-4 days of on-site assistance around the opening of the shop to ensure smooth operations.
  4. Post-Opening Training: Includes additional training sessions for new or replacement staff or to address operational deficiencies. These may be conducted in-person or virtually.

Territory Protection

Rocket Fizz offers a limited form of territory protection to its franchisees. Each franchisee is granted a "Protected Area," typically encompassing a radius of 1-5 miles from their franchised location.

Within this Protected Area, Rocket Fizz agrees not to own, operate, or sell additional franchises, provided the franchisee remains compliant with their franchise agreement. However, this protection is determined on a case-by-case basis and does not grant absolute exclusivity.

While Rocket Fizz upholds this protection, there are no guarantees against competition from the franchisor through other sales channels like online platforms.

Number of units

2025
Franchised units

85

89

101

Company-owned units

1

0

0

Total units

86

89

101

Competitors

Tippi Toes

Franchisees

?

47
+
47%
47%
Investment

?

$67,000 - $84,000

Learning Express Toys

Franchisees

?

89
+
-1%
-1%
Investment

?

$21,000 - $374,000

Kid to Kid

Franchisees

?

102
+
5%
5%
Investment

?

$349,000 - $579,000

HobbyTown

Franchisees

?

94
+
-11%
-11%
Investment

?

$350,000 - $620,000

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Revenue (AUV)

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