HobbyTown is a retail franchise that offers a wide range of hobby products, including remote-control vehicles, models, and games, catering to hobby enthusiasts of all ages.
KEY FRANCHISE STATS
Franchisees
?
94
+
-11%
-11%
Franchise fee
?
$49,000
Investment
?
$350,000 - $620,000
Revenue (AUV)
?
Undisclosed
$1,264,000
+
-2.6%
-2.6%
Upgrade
HobbyTown is a well-established retail franchise specializing in hobby, collectibles, and specialty toy products. The franchise was founded in 1969 by Thom Walla, Merlin Hayes, and Mary Hayes in Lincoln, Nebraska, where the company's headquarters remain today.
The first HobbyTown franchise store opened its doors in 1986, and since then, the brand has expanded significantly, now boasting over 100 locations across 39 states in the U.S., making it the largest brick-and-mortar hobby retailer in the world.
HobbyTown's product offerings include a wide range of items catering to hobby enthusiasts, such as radio control vehicles, model trains, puzzles, board games, educational STEM toys, and much more.
Initial investment
The initial investment required for a HobbyTown franchise is
$350,000 - $620,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee (or a transfer fee for a transferred location)
$49,500
Travel and Living Expenses While Training
$1,650 - $4,000
Inventory
$150,000 - $300,000
Retail Fixtures
$40,000 - $80,000
Activity Area Material
$2,200 - $4,500
Flooring, Painting, and Improvements
$17,000 - $32,000
Shipping
$3,000 - $8,000
Point of Sale Computer
$6,000 - $9,000
Exterior Sign(s)
$6,000 - $15,000
Low Voltage Network for Computer Information System, Security System and Credit Card Machines
$2,750 - $3,500
Other Equipment
$3,000 - $10,000
Real Property and Miscellaneous Including Rent, Security Deposit, Utilities, Insurance and Phone
$7,500 - $15,000
Initial Advertising
$30,000
Supplies
$4,400 - $6,500
Other Labor for Store Setup
$4,000 - $8,000
Loan Fees/Interest
$0 - $5,000
Additional Funds (3 Months)
$23,000 - $40,000
Estimated Total
$350,000 - $620,000
Create a free account to access this table and more. For more information see our plans here.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Type of Expenditure
Amount
Initial Franchise Fee (or a transfer fee for a transferred location)
$49,500
Travel and Living Expenses While Training
$1,650 - $4,000
Inventory
$150,000 - $300,000
Retail Fixtures
$40,000 - $80,000
Activity Area Material
$2,200 - $4,500
Flooring, Painting, and Improvements
$17,000 - $32,000
Shipping
$3,000 - $8,000
Point of Sale Computer
$6,000 - $9,000
Exterior Sign(s)
$6,000 - $15,000
Low Voltage Network for Computer Information System, Security System and Credit Card Machines
$2,750 - $3,500
Other Equipment
$3,000 - $10,000
Real Property and Miscellaneous Including Rent, Security Deposit, Utilities, Insurance and Phone
$7,500 - $15,000
Initial Advertising
$30,000
Supplies
$4,400 - $6,500
Other Labor for Store Setup
$4,000 - $8,000
Loan Fees/Interest
$0 - $5,000
Additional Funds (3 Months)
$23,000 - $40,000
Estimated Total
$350,000 - $620,000
Franchise Disclosure Document
Below is HobbyTown's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
HobbyTown had 94 total units in 2025, of which 94 were franchised-owned and 0 company-owned.
HobbyTown Franchise provides a comprehensive training program designed to equip franchisees with the skills and knowledge needed to successfully operate their stores. The training covers several key areas:
Initial Training: Franchisees undergo extensive training at the HobbyTown headquarters in Lincoln, Nebraska. This initial training includes in-depth instruction on store operations, merchandising, customer service, and the use of the point-of-sale system. Franchisees learn how to manage inventory, execute marketing strategies, and provide exceptional customer experiences.
Ongoing Support and Training: After the initial training, HobbyTown offers continuous support through a network of Franchise Business Advisors (FBAs). These advisors provide hands-on assistance with everything from staff training to store setup and ongoing operational support. Additionally, HobbyTown offers regular updates on best practices and new product lines, ensuring that franchisees stay current with industry trends.
Field Support: HobbyTown provides field support that includes in-store visits, where corporate representatives assist with optimizing store layouts, improving merchandising techniques, and ensuring that franchisees are meeting their business goals. This field support helps franchisees to continually refine their operations and maximize their store's potentia
Territory Protection
HobbyTown franchise offers territory protection to its franchisees, ensuring that each franchisee has an exclusive geographic area where they can operate without the risk of internal competition from other HobbyTown stores.
This territory protection is designed to help franchisees establish a strong market presence and grow their business with confidence, knowing that their efforts to build a customer base won't be undermined by another franchise opening nearby.
The protected territory is determined based on various factors, including population density and market potential, to ensure that each franchisee has a sufficient customer base to support their store.
.png)
