RetailChildren Retail

Bricks & Minifigs

HomeRetailChildren Retail

Bricks & Minifigs

Bricks & Minifigs Franchise FDD, Costs & Fees (2025)

Bricks & Minifigs is a retail franchise selling new and used LEGOÔøΩ products, fostering creativity and imaginative play for LEGOÔøΩ enthusiasts.

KEY FRANCHISE STATS

Franchisees

155

+

198%

198%

Franchise fee

$40,000

Investment

$241,000 - $570,000

Revenue (AUV)

$490,000

+

38.8%

Bricks & Minifigs is a unique franchise opportunity that specializes in buying, selling, and trading LEGO® products. Founded in 2010, Bricks & Minifigs quickly expanded, starting its franchising journey in 2011. The company is headquartered in Canby, Oregon.

The franchise's core offerings include new and used LEGO® sets, individual minifigures, bulk bricks, and various LEGO® accessories. This diverse inventory caters to both young children and adult collectors, making it a haven for LEGO® enthusiasts.

What sets Bricks & Minifigs apart from competitors is its commitment to the principles of rebuild, reuse, and reimagine, ensuring that customers can find everything they need to create their LEGO® masterpieces.

One of the key advantages of owning a Bricks & Minifigs franchise is the extensive support and training provided.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$40,000
Computers, Software, POS System and Office Supplies	$4,000 – $12,000
Furniture and Fixtures	$15,000 – $35,000
Real Estate	$5,000 – $18,000
Leasehold Improvements	$50,000 – $120,000
Utility Deposit	$500 – $5,000
Inventory	$40,000 – $100,000
Uniforms	$500 – $2,000
Signage	$10,000 – $25,000
Grand Opening Marketing	$5,000 – $15,000
Staffing (First 3 Months)	$20,000 – $40,000
Insurance (12 Months)	$2,500 – $8,000
Travel, Lodging and Meals for Initial Training Program	$1,500 – $5,000
Business Licenses, Permits and Professional Legal and Accounting Fees	$2,000 – $10,000
Additional Funds – 3 Months	$45,000 – $135,000
Total Estimated Initial Investment	$241,000 – $570,000

Type of Expenditure	Amount
Initial Franchise Fee	$40,000
Computers, Software, POS System and Office Supplies	$4,000 – $12,000
Furniture and Fixtures	$15,000 – $35,000
Real Estate	$5,000 – $18,000
Leasehold Improvements	$50,000 – $120,000
Utility Deposit	$500 – $5,000
Inventory	$40,000 – $100,000
Uniforms	$500 – $2,000
Signage	$10,000 – $25,000
Grand Opening Marketing	$5,000 – $15,000
Staffing (First 3 Months)	$20,000 – $40,000
Insurance (12 Months)	$2,500 – $8,000
Travel, Lodging and Meals for Initial Training Program	$1,500 – $5,000
Business Licenses, Permits and Professional Legal and Accounting Fees	$2,000 – $10,000
Additional Funds – 3 Months	$45,000 – $135,000
Total Estimated Initial Investment	$241,000 – $570,000

Franchise Disclosure Document

Create an account to access and download this FDD. For more information, see our plans here.

Number of units

Training

Bricks & Minifigs provides a comprehensive training program for its franchisees to ensure they are well-prepared to operate their stores successfully. This training includes:

Initial Training at Corporate Headquarters: Franchisees participate in a six-day training program at the Bricks & Minifigs corporate headquarters. This program combines classroom instruction with practical, on-the-job training. Topics covered include store operations, purchasing strategies, customer service techniques, merchandising, and marketing practices.
On-Site Training: In addition to the headquarters training, franchisees receive up to three days of training at their own store locations. This hands-on training helps franchisees apply what they’ve learned in a real-world setting, ensuring they are comfortable with day-to-day operations before the store opens.
Ongoing Support: After the initial training, Bricks & Minifigs provides continuous support to franchisees. This includes access to a comprehensive operations manual, ongoing advice, and assistance from the corporate team. This support ensures that franchisees can handle any challenges that arise and continue to grow their business successfully.

Territory Protection

Bricks & Minifigs franchisees benefit from territory protection, ensuring they have a defined area where no other Bricks & Minifigs stores can operate. This protected territory is determined based on factors such as population and mileage, which helps franchisees build their business without direct competition from other franchise locations within the same brand.

This exclusive territory agreement provides franchisees with a secure market space, fostering customer loyalty and stable revenue growth. By having a defined and protected territory, franchisees can focus on establishing their store's presence and effectively serving their community without the concern of nearby franchise competition.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2011

Franchisees

155

+

198%

198%

Franchise fee

$40,000

Investment

$241,000 - $570,000

Revenue (AUV)

Sign up

$490,000

+

38.8%

Operating Profit

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n.a.

Home based

No

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No

Passive investment

Yes

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Yes

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Competitors

Below are some of

Bricks & Minifigs

key competitors in the

Children Retail

sector.

Franchise

Sign up

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155

New

+

198%

198%

198%

$40,000

$241,000

$570,000

$490,000

61.4%

n.a.

Tippi Toes

$50K - $100K

47

$49,500

$67,000

$84,000

$285,000

53.7%

30.0%

Learning Express Toys

Under $25K

89

$35,000

$21,000

$374,000

$1,040,000

51.3%

n.a.

Rocket Fizz

$100K - $200K

101

$25,000

$126,000

$275,000

$444,000

n.a.

n.a.

Kid to Kid

$200K - $500K

102

$25,000

$349,000

$579,000

$816,000

66.1%

11.2%

Rhea Lana’s

$25K - $50K

115

$19,500

$42,000

$69,000

$106,000

n.a.

n.a.

Children's Orchard

$200K - $500K

15

$25,000

$207,000

$321,000

$351,000

n.a.

n.a.

HobbyTown

$200K - $500K

94

$49,000

$350,000

$620,000

$1,264,000

34.7%

5.0%

Competitors

Rhea Lana’s

Rhea Lana’s is a children’s consignment franchise offering pop-up events selling kids’ clothing, gear, furniture, and toys, serving budget-conscious families, and known for high-volume consignment, strong community coordination, and flexible event model.

Franchisees

115

+

14%

14%

Investment

$42,000 - $69,000

Children Retail

$25K - $50K

Tippi Toes

Tippi Toes offers dance classes for children, promoting physical activity and creativity. Franchisees receive training, marketing tools, and support to run a successful children's dance business.

Franchisees

47

+

47%

47%

Investment

$67,000 - $84,000

Children Retail

$50K - $100K

Rocket Fizz

Rocket Fizz offers a variety of nostalgic and unique candies, sodas, and gifts, providing a fun and nostalgic shopping experience for candy lovers.

Franchisees

101

+

19%

19%

Investment

$126,000 - $275,000

Children Retail

$100K - $200K

Learning Express Toys

Specialty toy store franchise offering a wide selection of educational and developmental toys, providing a fun and engaging shopping experience for children and parents.

Franchisees

89

+

-1%

-1%

Investment

$21,000 - $374,000

Children Retail

Under $25K

Kid to Kid

Children's resale franchise providing a wide selection of gently used clothing, toys, and gear, offering affordable and sustainable shopping options for families.

Franchisees

102

+

5%

5%

Investment

$349,000 - $579,000

Children Retail

$200K - $500K

HobbyTown

HobbyTown is a retail franchise that offers a wide range of hobby products, including remote-control vehicles, models, and games, catering to hobby enthusiasts of all ages.

Franchisees

94

+

-11%

-11%

Investment

$350,000 - $620,000

Children Retail

$200K - $500K

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