Bricks & Minifigs: Building Dreams, One LEGO® Brick at a Time

Bricks & Minifigs is a unique franchise opportunity that specializes in buying, selling, and trading LEGO® products. Founded in 2010, Bricks & Minifigs quickly expanded, starting its franchising journey in 2011. The company is headquartered in Canby, Oregon.

The franchise's core offerings include new and used LEGO® sets, individual minifigures, bulk bricks, and various LEGO® accessories. This diverse inventory caters to both young children and adult collectors, making it a haven for LEGO® enthusiasts. 

What sets Bricks & Minifigs apart from competitors is its commitment to the principles of rebuild, reuse, and reimagine, ensuring that customers can find everything they need to create their LEGO® masterpieces.

One of the key advantages of owning a Bricks & Minifigs franchise is the extensive support and training provided.

Training 

Bricks & Minifigs provides a comprehensive training program for its franchisees to ensure they are well-prepared to operate their stores successfully. This training includes:

1. Initial Training at Corporate Headquarters: Franchisees participate in a six-day training program at the Bricks & Minifigs corporate headquarters. This program combines classroom instruction with practical, on-the-job training. Topics covered include store operations, purchasing strategies, customer service techniques, merchandising, and marketing practices.
2. On-Site Training: In addition to the headquarters training, franchisees receive up to three days of training at their own store locations. This hands-on training helps franchisees apply what they’ve learned in a real-world setting, ensuring they are comfortable with day-to-day operations before the store opens.
3. Ongoing Support: After the initial training, Bricks & Minifigs provides continuous support to franchisees. This includes access to a comprehensive operations manual, ongoing advice, and assistance from the corporate team. This support ensures that franchisees can handle any challenges that arise and continue to grow their business successfully.

Territory Protection

Bricks & Minifigs franchisees benefit from territory protection, ensuring they have a defined area where no other Bricks & Minifigs stores can operate. This protected territory is determined based on factors such as population and mileage, which helps franchisees build their business without direct competition from other franchise locations within the same brand.

This exclusive territory agreement provides franchisees with a secure market space, fostering customer loyalty and stable revenue growth. By having a defined and protected territory, franchisees can focus on establishing their store's presence and effectively serving their community without the concern of nearby franchise competition.