Rhea Lana’s is a children’s consignment franchise offering pop-up events selling kids’ clothing, gear, furniture, and toys, serving budget-conscious families, and known for high-volume consignment, strong community coordination, and flexible event model.
KEY FRANCHISE STATS
Franchisees
?
115
+
14%
14%
Franchise fee
?
$19,500
Investment
?
$42,000 - $69,000
Revenue (AUV)
?
Undisclosed
$106,000
+
n.a.
n.a.
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Rhea Lana’s is a franchise system built around children’s consignment events that empower families to buy and sell gently used kids’ items at deep discounts. The company began in 1997 in Conway, Arkansas, when founder Rhea Lana Riner held her first consignment sale in her living room. Over time, the business evolved from a local event into a national brand, headquartered in Conway, Arkansas.
Rhea Lana’s launched its franchise program in 2008, with the first franchise awarded to a sibling of the founder. The corporate entity, Rhea Lana’s Franchise Systems, Inc., is formally organized under Arkansas law and has its principal place of business in Conway. As of today, Rhea Lana’s operates over 119 active franchises across roughly 27 states.
Each franchise hosts two or more upscale consignment events per year, where local families consign newborn through juniors’ apparel, shoes, toys, maternity items, baby gear, books, and more. Sellers can earn 60–75% of their sales, while buyers enjoy savings of 60–90% off retail prices.
What sets Rhea Lana’s apart from competitors is its blend of community, sustainability, and family-friendly business opportunity. Its model rewards consignors with a significant share of sales, offers curated, high-quality used items, and provides a flexible franchise structure targeting parents seeking better work-life balance.
Initial investment
The initial investment required for a Rhea Lana’s franchise is
$42,000 - $69,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$19,500
Permits & Licenses
$0 - $500
Real Estate
$5,000 - $10,000
Utility Costs & Deposits
$0 - $750
Prepaid Insurance Premiums
$250 - $750
Racks and Tables
$5,000 - $15,000
Signage
$1,000 - $1,500
Supplies
$2,500 - $5,000
Pre-Opening Training
$1,000 - $2,000
Advertising
$3,000 - $4,500
Technology Fee
$75 - $900
Computer/Software Equipment
$500 - $1,500
Miscellaneous Opening Expenses
$2,500 - $4,000
Additional Funds (3 months)
$1,000 - $2,000
Application Fee
$50
Email Marketing Fee
$350 - $700
Total
$41,675 - $68,650
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Type of Expenditure
Amount
Initial Franchise Fee
$19,500
Permits & Licenses
$0 - $500
Real Estate
$5,000 - $10,000
Utility Costs & Deposits
$0 - $750
Prepaid Insurance Premiums
$250 - $750
Racks and Tables
$5,000 - $15,000
Signage
$1,000 - $1,500
Supplies
$2,500 - $5,000
Pre-Opening Training
$1,000 - $2,000
Advertising
$3,000 - $4,500
Technology Fee
$75 - $900
Computer/Software Equipment
$500 - $1,500
Miscellaneous Opening Expenses
$2,500 - $4,000
Additional Funds (3 months)
$1,000 - $2,000
Application Fee
$50
Email Marketing Fee
$350 - $700
Total
$41,675 - $68,650
Franchise Disclosure Document
Below is Rhea Lana’s's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Rhea Lana’s had 117 total units in 2025, of which 115 were franchised-owned and 2 company-owned.
Rhea Lana’s Franchise Systems, Inc. provides a structured and detailed training program to its franchisees. Here’s an overview of the training offered:
Initial Training Program Rhea Lana’s offers initial training free of charge for up to two owners listed on the Franchise Agreement. The training spans approximately five days and is conducted at one of the franchisor’s corporate events held in either Fall or Spring in Conway, Arkansas. The curriculum includes both classroom instruction and hands-on practice, covering everything from the company’s mission and core values to operations like consignor management, event setup, marketing, and financial procedures. This program is mandatory for all franchise owners holding a 25% or greater ownership stake.
Training Content and Format The training is divided into 28 chapters, such as:
Financial Foundation
Dashboard and Software Setup
Marketing Strategies
Equipment and Merchandising
Event Management: From setup to post-sale operations Each topic includes specified durations for classroom and practical training, ensuring participants gain in-depth knowledge.
Territory Protection
Rhea Lana’s Franchise Systems, Inc. grants exclusive territory protection to its franchisees as outlined in the Franchise Agreement. Each franchisee is assigned a specific “Territory,” within which the franchisor agrees not to establish or license another Rhea Lana’s consignment event.
The size and makeup of the territory vary, typically covering 4 to 8 zip codes but potentially extending across counties in less populated areas or narrowing to fewer zip codes in dense urban markets.
This exclusivity means no other Rhea Lana’s events will be operated from a physical location within your assigned territory. However, Rhea Lana’s reserves the right to conduct sales or promote the brand through means such as the Internet or at locations outside of the franchisee’s territory, even if customers from within your territory attend those events.
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