Kid to Kid Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

102
+
5%
5%
Investment required

?

$349,000 - $579,000
Revenue (AUV)

?

$816,000
Undisclosed
Pro
+
-54.6%
+
xx%
-xx%
-54.6%
Initial franchise fee

?

$25,000
Royalty fees

?

5.00%
+
5.50%
Operating Profit

?

11.2%

Pro
Franchisees

?

102
+
5%
5%
Investment required

?

$349,000 - $579,000
Franchise fee

?

$25,000
Royalty fees

?

5.00%
+
5.50%
Revenue (AUV)

?

$816,000
Undisclosed
Pro
+
-54.6%
+
xx%
-xx%
-54.6%
Operating Profit

?

11.2%

Pro

Kid to Kid: Revolutionizing Children's Resale with Sustainable Style

Kid to Kid is a children's resale franchise that was founded in 1992 in Salt Lake City, Utah, with a mission to provide families with affordable, high-quality children's clothing, toys, and baby gear.

Headquartered in North Salt Lake, Utah, the franchise quickly became known for its unique business model that allows parents to buy and sell gently used children’s items, ensuring that kids' rapidly changing needs are met without breaking the bank. 

The franchise began expanding through franchising shortly after its inception, capitalizing on the growing demand for sustainable and budget-friendly shopping options.

What sets Kid to Kid apart from other resale shops is its commitment to quality and community. Each store is independently owned and stocked with a carefully curated selection of items, including both gently used and brand-new products. 

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $25,000
Travel and Lodging Expenses while Training $1,500 to $5,500
Real Estate Deposit $5,625 to $22,500
Real Estate Improvements $35,000 to $160,000
Kid-door $3,600 to $4,800
Exterior Signs and Graphics $13,500 to $17,500
Interior Signs $2,000 to $4,000
Trade Fixtures $67,500 to $85,500
Computers, Scanners, Cash Drawers, Printers, Credit Card Machines, Routers, Cables, I-Pads, etc. $15,334
BaseCamp Software Suite $10,000
Security Camera System $2,000 to $5,000
Grand Opening Promotion $20,000
Opening Inventory $70,000 to $90,000
Incorporation Documents $500 to $1,000
Loan Fees $7,500 to $12,500
Licenses, Permits, Utility Deposits $1,000 to $2,000
Supplies, Hangers, Misc. Expenses $26,000 to $31,000
Working Capital $42,500 to $67,500
TOTAL $348,559 to $579,134

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

102

+
5%
5%
No growth
New

$25,000

$349,000

-

$579,000

n.a.

$816,000

Pro

66.1%

Pro

11.2%

Pro

Retail

Training 

Kid to Kid provides extensive training and support to its franchisees to ensure they are well-prepared to operate a successful store.

The training begins with a comprehensive initial training program that covers all aspects of the business, including store setup, inventory management, customer service, and marketing strategies. 

Franchisees also receive hands-on training at an existing Kid to Kid store, allowing them to gain practical experience and a deeper understanding of day-to-day operations.

In addition to the initial training, Kid to Kid offers ongoing support to its franchisees. This includes access to a dedicated franchise support team, regular updates on best practices, and continuous training opportunities through webinars, workshops, and regional meetings. 

The goal of this ongoing training is to keep franchisees informed of the latest industry trends and to provide them with the tools and knowledge necessary to maintain and grow their business effectively.

Territory Protection

Kid to Kid franchise offers territory protection to its franchisees, ensuring that each franchisee has an exclusive geographic area where they can operate without competition from other Kid to Kid stores. 

This territorial exclusivity allows franchisees to build and maintain a strong customer base in their designated region, free from the concern of overlapping markets. The protected territory is a key part of the franchise agreement, providing franchisees with the confidence to invest in and grow their business.

This protection is particularly important in the resale market, where the customer base is highly localized.

Number of units

2024
Franchised units

97

100

102

Company-owned units

11

13

14

Total units

108

113

116

Competitors

Tippi Toes

Investment required
$67,000
-
$84,000
Franchisees
47
+
47%
47%

Rocket Fizz

Investment required
$125,000
-
$266,000
Franchisees
85
+
8%
8%

Learning Express Toys

Investment required
$21,000
-
$374,000
Franchisees
89
+
-1%
-1%

HobbyTown

Investment required
$323,000
-
$588,000
Franchisees
106
+
-5%
-5%

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