Founded in 2012 by Tim Dougherty in Rochester, New York, Project LeanNation (PLN) began as a modest endeavor to help friends achieve their health goals through nutritious, ready-to-eat meals.
This initiative quickly evolved into a comprehensive wellness franchise, and by 2019, PLN commenced franchising operations. Today, the company is headquartered in Brighton, New York, and boasts over 28 locations nationwide.
Project LeanNation offers a subscription-based model that provides customers with dietitian-approved, ready-to-eat meals. These meals are designed to cater to various dietary needs and preferences, including weight loss seekers, busy professionals, and fitness enthusiasts.
What sets Project LeanNation apart from competitors is its holistic approach to wellness. Unlike many meal prep services that operate solely online, PLN integrates physical storefronts where customers can pick up meals, consult with nutrition coaches, and connect with a community of like-minded individuals.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Project LeanNation offers a comprehensive training program to ensure franchisees are well-prepared to operate their business in alignment with the franchisor's standards. The training provided by the Franchisor includes the following programs:
Project LeanNation offers its franchisees a form of territory protection through a designated geographic area known as the "Designated Territory." This territory is generally defined to include up to 50,000 people within a roughly two-mile radius, though this may vary in dense urban areas.
As long as the franchisee is in compliance with the agreement, the franchisor will not open or license another Project LeanNation location within that territory. However, the franchisor does reserve broad rights that limit the exclusivity of this protection.
It may still operate or license other businesses, even those offering similar services, under different brand names within or near the Designated Territory. Additionally, franchisees are not permitted to actively solicit or advertise to customers outside of their assigned territory without written permission from the franchisor.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Project LeanNation
key competitors in the
Healthy
sector.
28
$60,000
$238,000
$354,000
n.a.
$614,000
$xxx,xxx
49.9%
n.a.
23.4%
n.a.
Saladworks
Over $500K
88
$35,000
$590,000
$765,000
n.a.
$800,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Uncle Sharkii
$50K - $100K
6
$30,000
$90,000
$300,000
n.a.
$0
$xxx,xxx
n.a.
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Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.
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