Pro Image Sports: Championing Authentic Fan Gear Since 1985

Pro Image Sports stands out as a leading franchise in the sports retail industry, offering officially licensed fan apparel and merchandise. The brand was launched in 1985 by brothers Chad and Kevin Olsen, who opened the inaugural location at the ZCMI Center in Salt Lake City, Utah. Just a year later, in response to growing demand, they began franchising the concept.

Operating from its headquarters in Salt Lake City, Pro Image Sports has expanded steadily over the years. The stores feature a wide array of products—including jerseys, caps, and fan accessories—for supporters of top professional and collegiate leagues such as the NFL, NBA, MLB, NHL, and NCAA.

What sets Pro Image Sports apart is its all-in-one shopping destination for sports fans, where customers can easily find gear representing their favorite teams and athletes. This commitment to variety and authenticity continues to fuel the brand's popularity across the country.

Training

Pro Image Sports provides a structured suite of training programs for its franchisees, aimed at ensuring operational success and adherence to brand standards. The training covers both the initial setup phase and ongoing operational needs. Here are the main training programs:

1. Initial Training Program: This mandatory program is provided at no additional cost for as many attendees as the franchisee wishes to bring, though travel and lodging costs are borne by the franchisee. It includes classroom and onsite training over two to five days depending on the attendee’s experience. Subjects covered include vendor relations, inventory management, customer service, daily operations, and marketing strategies.
2. Opening Assistance Training: Prior to opening, a representative from Pro Image Sports provides one day of onsite training at the franchisee's location. This session is conditional on the store being ready with all permits and functioning equipment.
3. New Manager or Operating Principal Training: If a new manager or operating principal is appointed, they must complete the initial training within 60 days of assuming their role. This ensures continuity and operational consistency.
4. Additional In-Person Training: Based on request or necessity, Pro Image Sports may provide additional in-person training. This is often required if the franchise is underperforming or in default, and all related costs are covered by the franchisee.

Territory Protection

Pro Image Sports provides its franchisees with limited territory protection, focusing on a clearly defined and specific location. Franchisees are granted a territory that typically includes only the confines of the mall or shopping center where their store is located.

Within this designated area, Pro Image Sports agrees not to establish another traditional franchise or company-owned unit using the brand's trademarks, provided the franchisee remains in good standing.

However, the protection offered is not absolute. The franchisor reserves the right to operate or authorize outlets in non-traditional venues such as airports, universities, or sports arenas even within an existing franchisee's geographic zone.