Destination Athlete is a dynamic franchise dedicated to delivering a full suite of services and products to youth, high school, and college athletic programs throughout the U.S.

Launched in 2008 and based in Lebanon, New Jersey, the company has established itself as a trusted one-stop provider for teams, offering everything from sports equipment and customized apparel to fundraising support and athlete development services. Its all-encompassing approach is designed to help athletes excel on and off the field while fostering stronger communities through sports.

To broaden its impact, Destination Athlete introduced franchise opportunities that enable entrepreneurs to run home-based businesses focused on supporting local teams. The flexible business model is adaptable for both part-time and full-time owners, making it an appealing choice for those passionate about athletics and community engagement.

Training

Destination Athlete provides several structured training and support programs for its franchisees. Here’s an explanation of the training provided by the franchisor:

1. Initial Training Program
   The franchisor offers active training in its system for up to four franchisee members or employees before the business opens. This ensures the team understands the operations, systems, and brand standards.
2. System Software Assistance
   Destination Athlete assists with installing its proprietary software remotely. While the franchisee must handle hardware setup, the franchisor ensures the software runs correctly.
3. Marketing and Sales Training
   The franchisee receives a marketing kit and attends periodic online seminars covering sales techniques, advertising programs, merchandising, and product knowledge. Additionally, the franchisor provides templates for business materials like invoices and proposals.
4. Annual Conference (Chairman’s Summit)
   Franchisees are invited to an annual in-person or virtual conference, where sales strategies, advertising, merchandising, and supplier presentations are covered. Attendance depends on compliance with the franchise agreement, and travel costs are the franchisee’s responsibility.

Territory Protection

Destination Athlete provides its franchisees with exclusive territorial rights defined by the borders of an approved county or counties. As long as the franchisee complies with the agreement and maintains sales, the franchisor will not grant another franchise within that territory.

Even if population increases beyond certain thresholds, the franchisor will not modify the territory by adding another franchise. Franchisees are prohibited from selling outside their designated territories unless they obtain written permission from Destination Athlete.

The franchisor also contractually prohibits other franchisees from selling within an exclusive territory where a franchisee has maintained continuous sales over the prior year.