Play It Again Sports: Leading the Way in New and Used Sporting Goods

Established in 1983 in Minneapolis, Minnesota, Play It Again Sports has become a prominent retail chain specializing in both new and gently used sporting goods. The company began franchising in 1988 and has expanded to nearly 300 locations across North America.

Play It Again Sports offers a diverse selection of equipment for various sports, including baseball, hockey, fitness, and more. The brand differentiates itself by providing a unique buy-sell-trade model, allowing customers to trade in their used gear for cash or store credit.

This approach not only promotes sustainability but also makes quality sports equipment accessible at more affordable prices. The company's commitment to community engagement and customer service has solidified its reputation as a trusted source for sporting goods.

Training

The Franchisor provides a comprehensive training program to franchisees, which includes the following elements:

1. Three-Part Training Program: Conducted at the franchisor's training center, online, or at designated locations:
   • Session One: Covers general business topics like real estate, business plan development, inventory management, and using the franchisor's preferred vendor program. This session typically lasts at least four days.
   • Session Two: Focuses on sales, marketing, inventory purchasing, computer operation, and store management. This session generally lasts at least five days.
   • Session Three: Involves hands-on training at an existing Play It Again Sports® Store, lasting two to three days.
2. Pre-Opening Assistance: Includes support in scheduling the store opening and ensuring compliance with inventory, training, marketing, and brand standards.
3. Business Plan Development: The franchisor aids in crafting a robust business plan tailored to the franchisee's store operations.
4. Ongoing Support: During the operation of the franchise, the franchisor conducts inspections, provides updates to operational manuals, shares improvements to the business system, and offers advisory services upon request.
5. Operations Manual: An electronic manual is provided detailing operational policies, standards, and practices. It is updated as needed to ensure compliance with the franchisor's evolving standards.
6. Specialized Training as Needed: Additional management or operational assistance can be provided for a negotiated fee.

Territory Protection

The franchisor provides an Exclusive Territory to franchisees, as specified in their agreements. During the term of the franchise, the franchisor agrees not to establish or authorize another franchise within this exclusive area.

This ensures that the franchisee has a degree of operational security and market control, promoting confidence in their investment.

However, the franchisor reserves certain rights within and outside the Exclusive Territory. For example, the franchisor or its affiliates may still sell products or services under different trademarks or through other channels.