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Retail
Sports

Fleet Feet Franchise FDD, Costs & Fees (2026)

Fleet Feet offers athletic footwear and apparel, providing expert fittings and products for runners and athletes seeking comfort and performance.

KEY FRANCHISE STATS

Franchisees

?

197
+
8%
8%
Franchise fee

?

$45,000
Investment

?

$352,000 - $652,000
Revenue (AUV)

?

Undisclosed

$624,000

+
n.a.
n.a.
Sign up

Fleet Feet is a specialized franchise deeply rooted in the running community, offering a unique combination of expertise, personalized service, and high-quality products tailored to runners. Founded in 1976 by Sally Edwards and Elizabeth Jansen in Sacramento, California, Fleet Feet began as a local store dedicated to providing runners with the right gear and knowledge. 

The headquarters of Fleet Feet remains in Carrboro, North Carolina, reflecting its commitment to maintaining strong ties with local communities while expanding its reach nationwide. 

The brand started franchising in 1978, just two years after its inception, allowing passionate entrepreneurs to bring the Fleet Feet experience to their own communities. 

Today, Fleet Feet is recognized not just for its extensive range of running shoes, apparel, and accessories, but also for its innovative fit id® process—a 3D foot scanning technology that ensures customers receive the best possible fit for their running shoes.

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Initial investment

The initial investment required for a Fleet Feet franchise is $352,000 - $652,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

For more information on the costs required to start a Fleet Feet franchise, refer to the Franchise Disclosure Document (Item 7).


Type of Expenditure Amount
Initial Franchise Fee$22,500 to $45,000
Inventory$80,000 to $140,000
Real Estate & Improvements$150,000 to $250,000
Furniture, Fixtures, and Equipment$50,000 to $125,000
Computer Hardware and Software$16,000 to $24,000
fit id® Subscription$1,200
Travel and Living Expenses While Training$4,000 to $6,000
E-Commerce Fee$300
Legal, Accounting, and License Fees$3,000 to $10,000
Additional Funds - 3 Months$25,000 to $50,000
Total Estimated Initial Investment$352,000 to $651,500

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For more information on the costs required to start a Fleet Feet franchise, refer to the Franchise Disclosure Document (Item 7).


Type of Expenditure Amount
Initial Franchise Fee$22,500 to $45,000
Inventory$80,000 to $140,000
Real Estate & Improvements$150,000 to $250,000
Furniture, Fixtures, and Equipment$50,000 to $125,000
Computer Hardware and Software$16,000 to $24,000
fit id® Subscription$1,200
Travel and Living Expenses While Training$4,000 to $6,000
E-Commerce Fee$300
Legal, Accounting, and License Fees$3,000 to $10,000
Additional Funds - 3 Months$25,000 to $50,000
Total Estimated Initial Investment$352,000 to $651,500

Franchise Disclosure Document

Below is Fleet Feet's 2026 Franchise Disclosure Document. Sign up for free to view the document.

Number of units

Fleet Feet had 283 total units in 2026, of which 197 were franchised-owned and 86 company-owned.

Frequently Asked Questions

What is the royalty fee of
Fleet Feet
?
What is the total investment of
Fleet Feet
?
What is the initial franchise fee of
Fleet Feet
?
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Fleet Feet
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Competitors

Below are some of

Fleet Feet

key competitors in the

Sports

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Sign up
EBITDA
Sign up

197

New
+
8%
8%

4.00%

$352,000

-

$652,000

$624,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

296

New
+
14%
14%

5% - 9%

$34,000

-

$135,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

309

New
+
5%
5%

5.00%

$346,000

-

$460,000

n.a.

$1,015,000

$xxx,xxx

n.a.

xx%

n.a.

27

New
+
13%
13%

5.00%

$57,000

-

$452,000

n.a.

$631,000

$xxx,xxx

n.a.

xx%

n.a.

154

New
+
21%
21%

5.00%

$110,000

-

$615,000

n.a.

$814,000

$xxx,xxx

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

5.00%

$72,000

-

$239,000

n.a.

$82,000

$xxx,xxx

n.a.

xx%

n.a.

6

New
+
20%
20%

5.00%

$195,000

-

$419,000

n.a.

$751,000

$xxx,xxx

n.a.

xx%

n.a.

Training 

Fleet Feet provides comprehensive training for its franchisees, focusing on various key aspects of running a successful retail business. This training is designed to empower franchise owners and their teams with the knowledge and skills necessary to operate their stores efficiently and effectively.

  1. Leadership and Management Training: Fleet Feet offers guidance on how to lead and manage a retail business, focusing on both customer-facing interactions and back-office operations. This includes training on managing staff, handling day-to-day operations, and implementing best practices to ensure smooth business operations.
  2. Product Knowledge and Merchandising: Franchisees receive in-depth training on the footwear, apparel, and accessories that Fleet Feet offers, including the unique fit id® foot scanning technology. This ensures that all team members can provide expert advice to customers and maintain the store's merchandising standards.
  3. Marketing and Sales Training: Fleet Feet provides support in marketing, including both digital and print campaigns. Franchisees learn how to effectively promote their stores within their local communities and engage with customers to drive sales. This includes access to a library of marketing materials and training on how to use them to maximize impact.
  4. Ongoing Education: Fleet Feet emphasizes continuous learning through year-round workshops, an online education library, and specific programs like the Operating Partner Program. These resources help franchisees stay up-to-date with the latest industry trends, customer service techniques, and operational strategies.

Territory Protection

Fleet Feet franchise offers its franchisees territorial protection, which is designed to ensure that each franchisee has exclusive rights to operate within a defined geographic area.

This protection helps prevent market saturation by ensuring that no other Fleet Feet franchise can open within the designated territory, thereby protecting the franchisee's investment and local market presence. 

The specific terms and conditions of territory protection are detailed in the Franchise Disclosure Document (FDD), which outlines the boundaries and criteria for maintaining this exclusivity​.

Fleet Feet

Retail
Sports
Franchisees

?

197
+
8%
8%
Franchise fee

?

$45,000
Investment

?

$352,000 - $652,000
Revenue (AUV)

?

Undisclosed
Sign up

$624,000

+
n.a.
n.a.
Operating Profit

?

n.a.

Sign up
Year of FDD

2026

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Detailed initial investment

?

Revenue and profit (Item 19)
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Competitors

Below are some of Fleet Feet's key competitors in the Sports sector.

Game Kastle

Franchisees

?

6
+
20%
20%
Investment

?

$195,000 - $419,000
Revenue

?

Sign up
Undisclosed

$751,000

Team Up Athletics

Franchisees

?

5
+
n.a.
n.a.
Investment

?

$72,000 - $239,000
Revenue

?

Sign up
Undisclosed

$82,000

Soccer Post

Franchisees

?

27
+
13%
13%
Investment

?

$57,000 - $452,000
Revenue

?

Sign up
Undisclosed

$631,000

Pro Image Sports

Franchisees

?

154
+
21%
21%
Investment

?

$110,000 - $615,000
Revenue

?

Sign up
Undisclosed

$814,000

Play It Again Sports

Franchisees

?

309
+
5%
5%
Investment

?

$346,000 - $460,000
Revenue

?

Sign up
Undisclosed

$1,015,000

Destination Athlete

Franchisees

?

296
+
14%
14%
Investment

?

$34,000 - $135,000
Revenue

?

Sign up
Undisclosed

$0

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Revenue (AUV) and profits (Item 19)

?

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