PrimoHoagies Franchise FDD, Costs & Fees (2025)

PrimoHoagies serves up delicious and authentic Italian hoagies, offering a wide variety of fresh meats, cheeses, and toppings on freshly baked bread for a satisfying and flavorful meal.

Established in 1992 in South Philadelphia, PrimoHoagies has grown into a prominent name in the fast-casual dining scene, recognized for its gourmet hoagies crafted with premium ingredients. Since launching its franchise program in 2002, the brand has expanded its footprint and now operates from its headquarters in Westville, New Jersey.

PrimoHoagies is celebrated for its authentic Italian-style sandwiches, featuring high-quality meats and cheeses layered on its signature seeded bread.

This focus on flavor and freshness has earned the brand national acclaim, including being named “Best Sandwich Shop in America” by USA Today in both 2023 and 2024.

What sets PrimoHoagies apart is its exclusive lineup of specialty hoagies, offering customers a distinctive taste experience not found at typical sandwich chains.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $20,000
Furniture, Fixtures, Equipment $161,000 – $198,000
Inventory $25,000 – $40,000
Lease Deposits, First Month’s Rent $3,025 – $14,000
Architectural Plans and Design $6,500 – $18,000
Leasehold Improvements, Permits, Designs, Painting $113,000 – $276,678
Grand Opening Advertising $15,000
Printing/Supplies $3,000 – $3,500
Professional Fees $0 – $5,000
Signage $5,000 – $16,000
Insurance, Licenses and Utility Deposits $10,000 – $15,000
Travel, Lodging and Meal Expenses During Training $500 – $7,000
Additional Funds (3 months) $20,000 – $40,000
Total $382,025 – $668,178
Type of Expenditure Amount
Initial Franchise Fee $20,000
Furniture, Fixtures, Equipment $161,000 – $198,000
Inventory $25,000 – $40,000
Lease Deposits, First Month’s Rent $3,025 – $14,000
Architectural Plans and Design $6,500 – $18,000
Leasehold Improvements, Permits, Designs, Painting $113,000 – $276,678
Grand Opening Advertising $15,000
Printing/Supplies $3,000 – $3,500
Professional Fees $0 – $5,000
Signage $5,000 – $16,000
Insurance, Licenses and Utility Deposits $10,000 – $15,000
Travel, Lodging and Meal Expenses During Training $500 – $7,000
Additional Funds (3 months) $20,000 – $40,000
Total $382,025 – $668,178

Franchise Disclosure Document

Competitors

Below are some of

PrimoHoagies

key competitors in the

Sandwich

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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112

New
+
20%
20%

$20,000

$382,000

$668,000

n.a.

$880,000

$xxx,xxx

76.0%

xx%

n.a.

n.a.

xx%

n.a.

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Training

PrimoHoagies provides a structured and multi-faceted training program to franchisees to ensure consistent operational standards across its locations. The franchisor offers the following types of training:

  1. Initial Training Program
    This program includes approximately 120 hours of in-store training and 80 hours of virtual training. Attendance is mandatory for the franchisee or an approved manager, along with one additional individual. If the franchisee is a corporation, at least one owner must also attend parts of the training. This program must be completed at least 15 days before opening the business.
  2. Modified Training for Transfers
    If a franchisee is taking over an existing location via transfer, a shorter, modified version of the Initial Training Program is provided. This version may include fewer hours and is also offered to one additional staff member.
  3. Food Safety Certification Program
    Prior to opening, the franchisee and all managers must complete a ServSafe® or comparable food safety certification course. This ensures at least one certified employee is always present during business hours.

Territory Protection

PrimoHoagies offers a form of territory protection, but it is conditional and not absolute. Each franchisee is assigned a territory, which may vary in size based on demographics, population density, and other factors.

However, if a territory is not formally defined in the Franchise Agreement, the protection is limited solely to the approved location of the franchisee’s restaurant. The franchisor agrees not to license or establish another PrimoHoagies within a franchisee's designated territory as long as it is formally defined.

In addition, PrimoHoagies reserves significant rights, including the ability to market, advertise, and sell through alternative channels like online platforms within the franchisee’s territory.

Competitors

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97
+
-15%
-15%
Investment

?

$90,000 - $589,000

Potbelly Sandwich

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95
+
111%
111%
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Sourdough & Co

Sourdough & Co is a fast-casual restaurant franchise known for its gourmet sandwiches, soups, and salads served on freshly baked sourdough bread in a warm, inviting setting.

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78
+
2500%
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?

$286,000 - $569,000

I Heart Mac and Cheese

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South Philly Steaks and Fries

South Philly Steaks and Fries is a casual dining franchise that serves classic Philly cheesesteaks, hearty sandwiches, and crispy fries with a focus on bold and satisfying flavors.

Franchisees

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1
+
0%
0%
Investment

?

$321,000 - $607,000

Roly Poly

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Franchisees

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+
-22%
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?

$107,000 - $227,000