
Established in 1992 in South Philadelphia, PrimoHoagies has grown into a prominent name in the fast-casual dining scene, recognized for its gourmet hoagies crafted with premium ingredients. Since launching its franchise program in 2002, the brand has expanded its footprint and now operates from its headquarters in Westville, New Jersey.
PrimoHoagies is celebrated for its authentic Italian-style sandwiches, featuring high-quality meats and cheeses layered on its signature seeded bread.
This focus on flavor and freshness has earned the brand national acclaim, including being named “Best Sandwich Shop in America” by USA Today in both 2023 and 2024.
What sets PrimoHoagies apart is its exclusive lineup of specialty hoagies, offering customers a distinctive taste experience not found at typical sandwich chains.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
PrimoHoagies provides a structured and multi-faceted training program to franchisees to ensure consistent operational standards across its locations. The franchisor offers the following types of training:
PrimoHoagies offers a form of territory protection, but it is conditional and not absolute. Each franchisee is assigned a territory, which may vary in size based on demographics, population density, and other factors.
However, if a territory is not formally defined in the Franchise Agreement, the protection is limited solely to the approved location of the franchisee’s restaurant. The franchisor agrees not to license or establish another PrimoHoagies within a franchisee's designated territory as long as it is formally defined.
In addition, PrimoHoagies reserves significant rights, including the ability to market, advertise, and sell through alternative channels like online platforms within the franchisee’s territory.
Below are some of
PrimoHoagies
key competitors in the
Sandwich
sector.

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Ike's
$100K - $200K
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$80,000
$141,000
$614,000
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$475,000
$xxx,xxx
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Earl of Sandwich
$200K - $500K
24
$25,000
$315,000
$664,000
n.a.
$0
$xxx,xxx
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