PETU K9 Higher Education is a premier dog education and care franchise founded in 2012 in Milwaukee, Wisconsin. From its headquarters in Southeastern Wisconsin, PetU has grown with locations in Milwaukee, Mequon, and Racine. The company was founded by Angela Trzcinski and operates as a certified women-owned, community-rooted business.
PetU began franchising through PetU Franchising Inc. in the early 2020s. The brand offers a full suite of services under its “Higher Education” model.
These include dog training programs, daycare, boarding, grooming, retail, and veterinary care. Services are organized around structured education, behavior enrichment, and wellness—positioning PetU as a holistic pet-care provider.
What sets PetU apart from other dog-care brands is its educational-first focus. Unlike many daycare and boarding providers, PetU positions itself as a “dog school” with certified trainers, vet-recognized methods, and strong community involvement.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
PetU K9 Higher Education provides structured training programs to ensure franchisees are well-prepared to operate their business successfully. Here are the main training components offered by the franchisor:
PetU K9 Higher Education does not guarantee exclusive territory protection to its franchisees. Although franchisees are required to secure an approved location, the franchisor retains full discretion to approve other locations and does not promise that other franchises or company-owned locations won’t be placed nearby.
This means that a franchisee could potentially face competition from other PetU locations within the same general market.
The franchisor does not assure that it will refrain from establishing additional franchises or company-owned operations within any specified territory. Franchisees are expected to operate under the standards and guidance provided, but without a territorial exclusivity clause, market overlap may occur.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
PETU K9 HIGHER EDUCATION
key competitors in the
Pet Sitting
sector.
0
$42,000
$318,000
$514,000
n.a.
$248,000
$xxx,xxx
48.0%
n.a.
n.a.
n.a.
Dogdrop provides flexible dog daycare services for busy pet owners, focusing on convenience and quality care. Their modern facilities offer a safe and engaging environment for dogs.
?
?
GoDog provides upscale dog daycare, boarding, and grooming services. With state-of-the-art facilities and personalized care, they focus on creating a safe, fun environment for pets.
?
?
Snaggle Foot offers pet care services, including dog walking, pet sitting, and in-home care, ensuring pets receive care and attention while owners are away.
?
?
Playful Pack is a pet care franchise offering dog daycare and boarding services, providing a safe and fun environment for dogs to play and socialize.
?
?
PETU K9 Higher Education is a dog training franchise offering advanced training programs for dogs, focusing on obedience, behavior modification, and specialized skills training.
?
?
K9 Resorts is a pet care franchise offering luxury dog boarding and daycare services, providing a safe and comfortable environment for pets to stay and play.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
