GoDog provides upscale dog daycare, boarding, and grooming services. With state-of-the-art facilities and personalized care, they focus on creating a safe, fun environment for pets.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$80,000
Investment
?
$1,987,000 - $3,696,000
Revenue (AUV)
?
Undisclosed
$2,102,000
+
n.a.
n.a.
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GoDogis a premier pet hospitality franchise founded in 2018 by Jess and Ben Eberdt.
Headquartered in Nashville, Tennessee, GoDog offers a full suite of services including dog daycare, overnight boarding, grooming, training, and its exclusive GoDog: SOCIAL—a membership-based dog park and bar.
The company began franchising in May 2023 and is rapidly expanding across the United States.
What sets GoDog apart is its dedication to premium care and modern facilities.
Each location is built with high-end features such as saltwater pools, non-slip flooring, soundproof suites, and advanced HVAC systems. GoDog also emphasizes personalized attention, accommodating both social dogs and those who need individualized care.
Initial investment
The initial investment required for a GoDog franchise is
$1,987,000 - $3,696,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$80,000
Development Oversight Fee
$25,000
Rent
$35,000 - $105,000
Security Deposit
$0 - $5,000
Professional Fees
$10,000 - $25,000
Insurance (3 Months)
$5,250 - $6,125
Market Introduction Program
$25,000 - $60,000
Training Expenses
$15,000 - $27,000
Additional Funds – 3 Months
$20,000 - $40,000
Initial Labor Costs
$0 - $104,000
Site Survey
$3,000 - $9,000
Architect & Engineering Fee
$65,000 - $110,000
Utility Deposits
$0 - $5,000
Business Licenses & Permits
$20,000 - $50,000
Construction Management Services
$35,000 - $75,000
Leasehold Improvements
$1,200,000 - $2,400,000
Exterior and Interior Signage and Graphics
$25,000 - $50,000
Direct Purchases
$360,000 - $420,000
Furniture, Fixtures and Equipment (FFE)
$64,000 - $100,000
Total
$1,987,250 - $3,696,125
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Type of Expenditure
Amount
Initial Franchise Fee
$80,000
Development Oversight Fee
$25,000
Rent
$35,000 - $105,000
Security Deposit
$0 - $5,000
Professional Fees
$10,000 - $25,000
Insurance (3 Months)
$5,250 - $6,125
Market Introduction Program
$25,000 - $60,000
Training Expenses
$15,000 - $27,000
Additional Funds – 3 Months
$20,000 - $40,000
Initial Labor Costs
$0 - $104,000
Site Survey
$3,000 - $9,000
Architect & Engineering Fee
$65,000 - $110,000
Utility Deposits
$0 - $5,000
Business Licenses & Permits
$20,000 - $50,000
Construction Management Services
$35,000 - $75,000
Leasehold Improvements
$1,200,000 - $2,400,000
Exterior and Interior Signage and Graphics
$25,000 - $50,000
Direct Purchases
$360,000 - $420,000
Furniture, Fixtures and Equipment (FFE)
$64,000 - $100,000
Total
$1,987,250 - $3,696,125
Franchise Disclosure Document
Below is GoDog's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
GoDog had 3 total units in 2024, of which 0 were franchised-owned and 3 company-owned.
GoDog provides an extensive training program for franchisees to ensure effective operation and adherence to brand standards. Here are the key training programs offered:
Initial Orientation and Training: This mandatory program includes a two-day orientation for the Managing Owner, followed by approximately four weeks of training for the Managing Owner, general manager, and assistant manager. It covers management, sales, operations, and front desk responsibilities, combining 28 classroom and 17 on-the-job hours for management, and 18 classroom and 24 on-the-job hours for front desk operations.
Train-the-Trainer Program: Part of the initial training includes a module enabling senior personnel to train other Campus employees according to GoDog Brand Standards. This is crucial for internal knowledge transfer and ongoing employee development.
Ongoing and Supplemental Training: GoDog may require additional training throughout the franchise term for the Managing Owner, general managers, and assistant managers. These may be conducted at designated locations or locally upon request and are subject to applicable training fees and expenses.
Employee-Specific Training: Franchisees are responsible for properly training all Campus employees. GoDog may provide tools and updated training materials to aid in this effort.
Territory Protection
GoDog grants franchisees a designated territory in which to operate their Campus, but this territory is not exclusive. The franchisor retains the right to operate company-owned locations and authorize other franchisees within or near the same geographic area.
As a result, GoDog does not guarantee that franchisees will be free from intra-brand competition. This territorial policy allows GoDog to maintain flexibility in expanding its brand and responding to market demands.
While franchisees are granted a defined area for their operations, they should be aware that the franchisor’s ability to place other Campuses nearby could influence market dynamics and competition. This approach is fairly common in franchises seeking rapid or strategic growth.
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