Paris Baguette is a globally recognized chain of bakery cafes, known for its extensive variety of fresh baked goods, pastries, cakes, sandwiches, coffee, and a range of hot and cold beverages.

Founded in 1986, Paris Baguette is a subsidiary of Shani Co., Ltd., and part of the SPC Group, a prominent South Korean conglomerate. The bakery chain originated in South Korea and began franchising in 1988.

Over the years, it has expanded its presence internationally, reaching markets such as the United States, Vietnam, and Singapore. Its US headquarters is located in Moonachie, New Jersey.

Paris Baguette is committed to providing high-quality, freshly made foods and continually expanding its reach. The brand is also known for its innovative menu, incorporating both traditional and contemporary flavors to cater to a diverse customer base.

Training 

Paris Baguette ensures its franchisees are thoroughly prepared with a robust training program that utilizes diverse learning methods.

Mandatory Attendees: The training program is essential for the franchisee's Operating Principal, Cafe Manager, and 8-10 food production staff members, all of whom must complete the training successfully.

Training Curriculum: The program covers various aspects, including sales techniques, product knowledge, accounting procedures, food preparation, and operations management.

Training Location and Duration: The training takes place at designated Paris Baguette locations. The Operating Principal and Cafe Manager undergo an intensive eight-week operations training, which includes lectures, videos, assessments, and practical on-the-job training. Similarly, the food production staff also attend an eight-week production-focused training program.

Training Costs: Paris Baguette covers the cost of the initial training program for the franchisee's Operating Principal, Cafe Manager, and 8-10 food production personnel. However, all other expenses associated with attending the training are the responsibility of the franchisee.

Territory Protection

Franchisees are allocated a geographical area termed the "Protected Territory." Within this zone, Paris Baguette assures not to open or authorize a new franchise for another Paris Baguette Restaurant.

Deliveries made to customers within the Protected Territory, even if facilitated by third-party delivery services from a Paris Baguette Restaurant outside the Protected Territory, do not infringe upon the franchisee's territorial rights.

Franchisees should be prepared for potential competition from other franchisees, company-owned outlets, and other distribution channels or competitive brands managed by Paris Baguette.